Schumer to launch inclusive clothing line with Leesa Evans

Amy Schumer has another project in the works, and while we are all awaiting another comedy special, what is coming is just as noteworthy.

According to PopSugar, the comedian and actor announced on Instagram that she is teaming up with celebrity stylist and costume designer Leesa Evans to create a clothing line that is designed with “all sizes and shapes” in mind.

While little details have been made available so far, PopSugar notes that Schumer offered that the line will be available at a “chill price point,” making it accessible in both size and price. Beyond this, Schumer and Evans have teamed up before to create an initiative called Stylefund, says PopSugar, which helps women “find their individual silhouette and create true confidence.”

Sounds like the duo’s new line will be consistent with their previous endeavors — and we can’t wait!

Missguided makes inclusive new campaign

Seeing every body of every shape, size and color is always refreshing — especially when it comes in a fashion campaign.

Take Missguided, for example: called the #MakeYourMark campaign, Glamour reports that the new promos star “eight women of all sizes, skin tones, and styles,” and throughout the campaign’s webpage, quotes from each model explaining why they feel the campaign is important are included.

According to Glamour, the move towards creating the inclusive and diverse campaign comes after the company started to not Photoshop their e-commerce models’ photos, instead leaving in noticeable stretch marks and other perceived “flaws.”

Creative manager for Missguided Samantha Helligso told The Daily Mail that their focus on creating a more body positive space comes in an attempt to teach shoppers to love themselves as they are and celebrate what’s right about their bodies instead of pointing out what is “wrong” or “flawed.”

“We’re on a mission to show our audience it’s okay to be yourself, embrace your ‘flaws,’ celebrate individuality, and not strive for what the world perceives as perfection,” she said, according to Glamour. “Because basically, it doesn’t exist. By showing imagery that’s real and authentic, we want to show it’s more than okay to be yourself. All you have is what you’ve got, so own it every day.”

Amen to that! Check out photos from the campaign here.

‘SI Swimsuit’ models rep body positivity

In the past, the words “body positivity” were the last to be associated with the Sports Illustrated Swimsuit edition. But this year, two models and real-life BFFs are giving us major the body positivity inspiration.

According to PopSugarGeorgia Gibbs and Kate Wasley were recently selected as the magazine’s newest swim rookies, giving them the chance to shine in the glossy’s forthcoming issue. The magazine shared the news on their Instagram account says PopSugar, wearing matching lace swimsuits set against the azure blue waters of Aruba.

The friends are also the founders of the Any.BODY, says SI, a project that aims to promote body positivity and empowerment and stems from their own experiences in being called either anorexic or overweight. Wasley explained the project to SI this way:

“It’s for anyone that’s ever felt insecure because they’re ‘too thin,’ or ‘too fat,’ have rolls, scars, cellulite or stretch marks…It’s for anyone that’s ever been told they would be beautiful if they only lost weight.”

With the model-friend duo earning spots as the magazine’s latest swim rookies — not to mention being featured side-by-side in photos — PopSugar makes the case that this “will surely show readers that there’s a place for every type of woman in the magazine.”

We couldn’t agree more.

 

 

‘SI’ makes swimwear for all

Sports Illustrated is making a splash, and this time, it’s not for their swimsuit edition.

According to Today, the magazine recently unveiled a brand-new swim and activewear collection at Miami Swim Week, and the line is already earning rave reviews for its body inclusivity and stylish designs. The collection, called Sports Illustrated Swim and Active, spans a variety of styles, Today says, including “sexy, high-waisted bikinis, metallic one-pieces and floral designs, which several curvy models rocked on the runway in Miami.”

With models of all shapes and sizes walking pieces of the line down the runway, Today reports that many in attendance weren’t expecting such a body-positive display.

“You could hear the roar of the applause as they walked down the runway,” MJ Day, the editor of Sports Illustrated Swimsuit, told Today. “One girl came up to me after. She was a blogger, and she had just recently lost 100 pounds, and her eyes welled up. She just was like … ‘I couldn’t leave without thanking you and telling you how much this means to me.'”

What’s more is that these models have the chance to be featured in SI‘s swimsuit edition, says Today, as they were chosen from an open casting call in May and are currently competing for a chance to leave their mark on the magazine, which comes out in February.

Check out the new swimwear line and its body-positive models here.

Nike launches plus-size line

Athleticwear just got a bit more size inclusive, thanks to Nike.

According to Bustle, the brand just released an all-new 44-piece line that includes pieces like sports bras, leggings and tops, and ranges in size from XL to 3X (and bras up to size 38E). The athleticwear company explained their decision to increase their size offerings in statement, says Glamour, sharing that the move seeks to acknowledge the growing role of women in sports.

“Nike recognises that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”

The line, which is currently available in stores and online, also features in its promo photos UK lifestyle blogger Grace Victory, according to Glamour, as well as London-based blogger Danielle Vanier.

Welcome to the body-inclusive club, Nike!