Famous women share their ‘weight’ on Instagram

Someone’s true weight in life has nothing to do with a number on a scale — that’s the message behind this movement taking over Instagram.

According to PopSugar, the “I Weigh” movement, started by “The Good Place” actress Jameela Jamil, is taking over social media after she noticed back in March the comments section of a photo that discussed the weight of the Kardashian sisters.

“I clicked on the comments, and it was so many girls freaking out about their weight. Something in me snapped. Whatever you think about the Kardashians, these are still businesswomen, and even they are being reduced to nothing more than pounds and kilograms,” she told The Lily.

Taking the concept of weight and turning it on its head, PopSugar says Jamil made the “I Weigh” movement more about a person’s self-worth than their actual body weight, inspiring people to “share the gifts and struggles that they weigh, whether they’re related to religion, sexuality, or mental health, because we are so much more than our physical appearance.”

“Shameless” actress Emmy Rossum joined in and shared her own “I Weigh” photo, says PopSugar, offering that she weighs “‘drive, kindness, empathy, Jewish and proud, the courage it takes every day to overcome PTSD’ and so much more.”

Here’s to celebrating all we are — sans scales. To check out photos from the movement, click here

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Swim brand redefines ‘pool rules’ in new campaign

These pool rules are unlike anything you’ve ever heard — and in the best possible way.

According to Today, swim and athleticwear brand Chromat has unveiled a brand-new campaign that redefines “Pool Rules,” making them less about pool safety and more about accepting bodies in whatever swimsuit they wear and in whatever bodies they have.

Featuring new rules such as “Celebrate Cellulite,” “No Age Restrictions,” “All Body Hair Accepted” and “Scars and Stretch Marks Welcome,” president of Berlin Cameron — the creative agency that produced the campaign — Jennifer DaSilva told Today that the goal of the new ads is to make all feel comfortable in their own skin.

“Our goal was to create a campaign that showcases the swimwear while staying true to the progressive spirit that’s at the heart of the brand,” DaSilva said. “The new swim collections aren’t just beautiful, they seek to empower women, femmes and non-binary individuals of all shapes and sizes.”

Thus, the models featured in this campaign run the spectrum: one has cellulite on her thighs, another shows off underarm hair, while yet another stands on a prosthetic leg. Also starring in the campaign is model Denise Bidot, who Today says wrote an op-ed about the campaign’s photoshoot and its implicit messaging.

“There’s a voice behind these images,” Bidot wrote. “Women of all sizes exist — and we are not a trend or a marketing strategy. The fashion industry needs an enduring commitment to this notion of inclusivity.”

Dunham deconstructs before-and-after photos, all in name of body positivity

Lena Dunham is never afraid to make a point, and she did just that recently, this time using her own photos.

According to HuffPost, the actor and “Girls” showrunner took to Instagram to post two side-by-side photos that illustrated how her body has changed in the past few years. In the caption, HuffPost says she used the space to discuss how each difference in her body came with a difference in her mindset — and vice versa.

“On the left: 138 pounds, complimented all day and propositioned by men and on the cover of a tabloid about diets that work. Also, sick in the tissue and in the head and subsisting only on small amounts of sugar, tons of caffeine and a purse pharmacy,” she wrote. “On the right: 162 pounds, happy joyous & free, complimented only by people that matter for reasons that matter, subsisting on a steady flow of fun/healthy snacks and apps and entrees, strong from lifting dogs and spirits”

Showing that being thinner doesn’t always mean that someone is happier (or healthier), HuffPost says Dunham ended her post by admitting that sometimes she looks at the ‘before’ picture “longingly,” even as an “OG body positivity warrior.” But then she “sometimes looks at the left picture longingly, until I remember the impossible pain that brought me there and onto my proverbial knees.”

Ending on the words, “As I type I can feel my back fat rolling up under my shoulder blades. I lean in,” encouraging all of us to “lean in” to who we are and accept ourselves as we are.

Graham, Elesser bring ‘body revolution’ to ‘Vogue Arabia’

If being comfortable in your own skin is a revolution, these two models can bring their revolution to every corner of the globe — and that’s exactly what they’re doing.

According to Cosmopolitan, models Ashley Graham and Paloma Elesser are sharing the cover of Vogue Arabia‘s July/August issue, dubbed their “Body Revolution” issue as it boasts “The best summer looks to celebrate all shapes.” While both look just as stunning in silver in their shared cover as they do in their close-up solo covers, what they said inside the magazine is just as eye-catching.

Cosmo says Graham discussed how she believes making people feel good and comfortable in their own skin is something of a “calling” for her.

“My mother told me that when I walked into a room, I would greet every single person — even at three years old. It was more of an emotion that I would give people, and it would leave them feeling good about who they are,” she explained. “I think that’s what I’m doing today: letting women know that they are worthy, that they are beautiful, and that they can be happy with who they are in their skin.”

Elesser, however, took her turn to describe how she has come to accept herself, which has everything to do with how she manages her feelings about her body and nothing to do with changing who she is.

“The feelings that I have about my body today aren’t very different from the way I felt about it in first grade,” she said, according to Cosmo. “What has changed is the way I navigate those feelings.”

 

Lawrence poses body-positive social media message

With warmer weather quickly approaching, many may feel pressured to get ready to share bikini photos on social media. But one model is here to tell us that we don’t have to.

According to Cosmopolitanmodel and Aerie REAL model Iskra Lawrence recently posted a fresh patch of bikini photos to Instagram, and along with them, a caption that offered that not every bikinigram has to be accompanied by a body-positive message or a “philosophical caption.” Instead, she offered that we all should feel comfortable posting as much or as little as we want, showing as much or as little as we want — because all of us are deserving of respect.

“A bikini pic or anything else doesn’t have to have a philosophical caption or be about body posi because maybe it seems more purposeful now or demands more respect,” she wrote in her post’s caption, Cosmo reports. “You deserve the same respect regardless of what you choose to wear.”

Lawrence wanted to make one other thing clear: we all shouldn’t feel pressure to “post swim or underwear pics for likes, follows or because u see people like me doing it. Your comfort and confidence is wayyyy more important, so stay true to you.”

And with that, Lawrence wrapped up her comments with a cool “no airbrushin no problem” and sent us on our body-positive, feeling-confident way. And sometimes, that all we need is a quick reminder to do what works for us.

 

Gomez gives body-positive response following IG comments

Can’t a girl just go on vacation with her friends? While that could have been the response Selena Gomez left for body shamers on her Instagram, she instead chose to make it a teachable moment.

According to Marie Claire, when the multi-hyphenate started posting some bikini-clad photos from a recent vacation — some of which revealed scars from her recent kidney transplant surgery — some followers saw it as an opportunity to comment on her physique. However, Gomez didn’t let the comments get to her; instead, Marie Claire said she posted a moving response focused on self care:

“The beauty myth-an obsession with physical perfection that traps modern woman in an endless cycle of hopelessness, self consciousness, and self-hatred as she tries to fulfill society’s impossible definition of flawless beauty. I chose to take care of myself because I want to, not to prove anything to anyone.
Wind in her sails. 🌈💜”

And with this one post, Gomez instantly pointed out — and destroyed — the confines within which women everywhere are placed.

Lovato leaves makeup behind in video for ‘Vogue’

As part of Vogue‘s “American Woman” project to celebrate strong American women, singer Demi Lovato erased her makeup in powerful video that celebrates her inner fortitude and her natural beauty.

According to Today.com, the “Sorry Not Sorry” songstress slowly wipes off all of her stage-ready makeup, looking “defiant” while she “peels off her false lashes and rubs off her lipstick and eye shadow, as ironic audio from vintage makeup tutorials plays in the background.”

Revealing her fresh-faced self, Today.com says Lovato wanted to challenge the makeover myth — the idea that people need to alter their appearances to appear beautiful.

“I think society tells us we need makeovers, but why can’t we embrace the beauty that we naturally have?” she said in an interview with Vogue.

But make no mistake: Lovato likes getting dressed and made up, too, says Today.com, telling the fashion glossy that she enjoys both natural and glam looks. “I love makeup,” she said. “I love doing my hair; I have extensions, but there’s a time and a place for everything, and natural beauty needs to be celebrated.”

She concluded her video with a makeup-free and confident smile into the camera, seemingly saying that there’s nothing wrong with being confident — inside and out.

Watch the video here

Target unveils new swim styles, unretouched models

Target has just unveiled their brand-new 2018 swimwear collection, and it’s the perfect boost we need to get us through this chilly late-winter temperatures.

According to Bustle, the superstore just unveiled “1,700 different styles, colors and cuts” of new swimsuit styles that are made for all bodies. Target makes this apparent in the new line’s campaign, says Bustle, which features “zero retouching, reshaping, or extreme airbrushing.”

In announcing the move to make the ads as honest as possible, Target said in the line’s announcement that their goal is to make the swimsuit shopping experience as stress-free as possible:

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign—all meant to inspire guests to have fun while rocking their favorite swimsuit. Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Inspired by the beaches Saint Tropez, Brazil and Australia, Bustle says the line is broken down int five categories: Modern Minimalist, Boho, Heartbreaker, Americana and Tropical, all featuring bold colors, vibrant prints and trendy cuts (think monokinis, cutouts and high waists!) that will make your summer 2018 the most stylish one yet. Target’s website described each swimwear category — which comes in an extended size range — this way:

“Modern Minimalist highlights a sleek, contemporary vibe that sticks to solid colors and unfussy prints. Boho combines feminine details, like lace and crochet, with ’70s-inspired prints. Heartbreaker, our selection of lingerie-inspired swimwear, includes mesh detailing, lace, ruffles, embroidery and more. Americana focuses on solids, texture, color-blocking and—of course!—classic stars and stripes. Finally, our Tropical trend plays up bright colors, exotic prints and bold graphics.”

So how much does all of this wonderful costs? Bustle says pieces from the line range from $14.99 to $49.99, though most come in under $24.99.

Raisman, Shahidi star in new Aerie campaign

The AerieREAL campaign just got a brand-new crop of role models.

According to InStyle, the body-positive intimates line recruited U.S. Olympic gold medal gymnast Aly Raisman, actor Yara Shahidi and singer Rachel Platten to join their AerieREAL campaign as Role Models, starring alongside brand ambassador and model Iskra Lawrence. Debuting the latest installment of the campaign last week, InStyle says while the ad features the group totally unretouched in the brand’s signature underwear, this isn’t the only way they will be representing Aerie and it’s mission.

In fact, “the AerieREAL Role Models will host speaking engagements in stores, and design exclusive products with 100 percent of sales going to the charities of their choice,” reports InStyle. Jennifer Foyle, Aerie global brand president, certainly thinks that the group of models will have no problem creating change and inspiring others, saying in a statement they “embody AerieREAL and what it means to be strong, confident, and happy in your own skin.”

Proving Foyle right already in their initial statements for the brand, each Role Model shared what they hope to impart to women and girls in their time with the campaign.

“We’ve all been through something that, in the end, will make you a stronger person,” Raisman offered, while Platten said that “In being more vulnerable and having the courage to share my truths even more, I’ve learned that more people feel like that gives them permission to do the same.”

Watch Raisman, Shahidi, Platten and Lawrence inspire together in their campaign video for Aerie here.

 

BABOR to partner with All Woman Project

Luxury skincare brand BABOR is bringing its products and penchant for high-quality beauty products to North America in a brand-new collaboration with the All Woman Project.

According to a release, the brand’s collaboration with the body-positivity non-profit All Woman Project will be a two-pronged endeavor, featuring both a “limited-edition AWPxBABOR Beauty Ampoule Set, along with a creative awareness campaign.”

The beauty set will feature seven “beauty boosters”: four Hydra Plus Active Fluid Ampoules and three Active Night Fluid Ampoules that aim to “empower women at any age to have their best skin.” BABOR says that 50 percent of the sales from these kits will be donated to AWP to help them continue their mission of empowering women of all ages. But beyond featuring and selling these products, the campaign also seeks to show beauty in all of its forms.

Discussing the creative side of their campaign with AWP, Benjamin Simpson, SVP of Marketing at BABOR, said in a release that the visuals for their partnership will feature “a diverse group of inspiring women, including models, activists, mothers, designers, editors, and more” who “showcase a diverse range of beauty that is not retouched or Photoshopped.”

Included in this lineup of models for the campaign are AWP co-founders and models Charli Howard and Clementine Desseaux, as well as model Denise Bidot and creative director at Anne Klein Sharon Lombardo. With these women and more starring in the unretouched campaign, Simpson said he foresees the partnership playing an important role in continuing break open narrow definitions of beauty in the fashion industry and beyond.

“This campaign utilizes beautiful visuals that capture empowerment, strength, inclusivity, imperfections, and true beauty, while provoking an important conversation that is at the forefront not just of the beauty and fashion world, but within every part of a woman’s life today.”

As for the limited-edition beauty sets, they retail for $40 and are available exclusively at www.AWPxBABOR.com.