Bra brand adds 24 new sizes

Bra shopping just got a little easier, thanks to ThirdLove.

According to Cosmopolitan, the intimates brand has announced that it they will not only begin offering half cup sizes, they are also adding a total of 24 new sizes to their collection. Additionally, the cup sizes will “range from AA through H and up to a 48-band size,” says Cosmo, giving ThirdLove a grand total of 70 sizes — more than double the offerings of competitor brands.

Chief Creative Officer for ThirdLove Ra’el Cohen told Cosmo that the more inclusive sizing aims to provide true-to-size styles that are supportive and stylish.

“We know you can’t just take a 34B and scale it up to a 40G — that’s a recipe for a bad fit,” she said. “We’ve worked tirelessly to design bras that don’t just scale up in size, but that have additional supportive elements that are nearly unperceivable to the naked eye.”

All of these inclusive sizes almost sounds too good to be true, and it kind of is — for now. Cosmo reports that while these sizes are currently available solely for the brand’s 24/7 Perfect Coverage Bra, ThirdLove does plan to extend the sizing to more designs in the near future.

 

J.Crew unveils intimates line

If J.Crew didn’t already occupy half of your closet, it will now.

According to PopSugar, the preppy lifestyle brand is expanding its offerings to include a line of intimates. Featuring an array of prints and solids, PopSugar says the new line offers both bras and underwear in five different fabrics.

While sometimes it can be difficult to find the perfect size in bras and underwear, J.Crew has you covered: PopSugar reports that the line’s sizing is based off that of their swimwear collection. So if shoppers know their sizes in J.Crew swimwear, there will be no guessing when it comes to shopping the new intimates line.

Ready to start shopping? Click here.

Aerie debuts new nude collection

Aerie‘s inclusive shopping experience started with using more diverse models that were not retouched. Now, their mission continues with their new inclusive nude offerings.

According to Mic, the American Eagle company announced on Wednesday that they will incorporate five new shades of nude into their line of bras and underwear. Called the Real Me collectionMic says the new nudes palette includes are available in five inspirationally-named shades: “Honesty, Inspiration, Strength, Energy and Confidence,” which “vary from light brown to dark brown.”

Discussing the products’ launch, Jennifer Foyle, Aerie’s global brand president, shared that the new shades aren’t the only reason to be excited.

“…Not only are we offering a beautiful palette that includes a wide range of nudes, but the amazing second-skin soft fabric of these bras lets you feel like your real self,” she said in an email to Mic. “These bras have ultimate comfort and are super lightweight, all while providing amazing support with the right amount of coverage. This is a collection truly designed to move with you, shape to you and feel like you.”

So far, Mic reports that the Real Me collection offers unlined bras, thongs, bralettes and boy briefs in the new hues.