All woman, all the time

Models of all sizes were front and center of a brand new campaign, and it’s proving that all sizes, shapes and figures have a place at the fore of the fashion industry — and in the world at large.

According to POPSUGAR, the All Woman Project — co-founded by models Charli Howard and Clementine Desseaux — recently convened some of the freshest faces in the modeling world for a photoshoot to advance their mission of body positivity and diversity, which included Aerie alum Iskra Lawrence, as well as model Denise Bidot.

The resulting photos from the #IAmAllWoman campaign were not only beautiful, but were also unretouched, POPSUGAR says, letting each woman’s natural beauty shine forth in both group and solo shots.

Desseaux explained part of the motivation to create the campaign in a press release:

“We may be models, but we all have cellulite, stretch marks and other flaws that make us women, but which society teaches us to be ashamed of … This campaign is designed to unify women around the globe.”

But beyond unifying women around the world, POPSUGAR reports Desseaux said she hopes young girls find inspiration int he movement and learn to love themselves as they are.

“We want all young girls to look at fashion images and see their body shape or ethnicity represented,” she said, “something that most of us starring in the video didn’t feel like we had growing up.”

To check out the campaign photos, click here — and be sure to support the campaign by clicking here.


Christian Louboutin Features Clementine Desseaux

Christian Louboutin launched over 20 years ago, and quickly became a premiere luxury brand with its classic pumps in timeless silhouettes. But for the first time since the brand’s launch, Christian Louboutin has cast a plus-size model in their new lipstick ad campaign.

According to Cosmopolitan, model Clementine Desseaux is now the face of Christian Louboutin’s social media campaign for its line of rouge lipsticks. It was only three years ago that the now 27-year-old model moved to New York to revamp her career after having difficulty finding work as a size 12-14 model in Paris. Now, Desseaux can be seen front and center in the latest video for Louboutin’s rouge lipsticks wearing the brand’s Rouge Matte Velvet Lipstick.

Desseaux spoke to The Daily Mail on the difficulties she faced as a model in Paris, explaining that although it wasn’t easy to be a curvier model when she was beginning her career, things are starting to change in the fashion industry.

“You would never have dreamed of seeing a plus-size model used in a campaign for a French brand like Louboutin a few years ago,” she said. “The tide is turning and it is about time. Louboutin now needs to be recognized for their giant leap and women need to get behind such a big statement and join the body positive movement.”