Everlane launches sustainable silk

This new development in silk is as sustainably sourced as it is beautiful.

According to Fashionista, “direct-to-consumer basics brand” Everlane has just reinvented their line of silk with “clean silk,” making silk products that are environmentally friendly and sustainably sound.

The overhaul, says Fashionista, takes place in three parts: the first involves “using a factory that is LEED certified (meaning it’s more energy-efficient) and a dyehouse that is Bluesign-certified (meaning it’s proven to be free of a range of harmful substances).”

The second, which is set to take effect in 2020, reports Fashionista, will involve “working entirely with regenerative, organically farmed silk.” And by 2022, Fashionista says the company wants to have their silk “dyed and washed with 100 percent recycled water and renewable energy.”

Helping to make these changes possible is a collaboration with Nanchong Fashion Foundation Manufacturing Ltd. in China, says Fashionista, which constructed a new energy-efficient manufacturing, all while trying to develop an organic silk farm.

With these eco-friendly options on the horizon, Fashionista says that Everlane customers can expect greater transparency and more sustainably-sourced options in the near future, because, as Everlane head of product Kim Smith says, it is “top-of-mind now in everything we do.”

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Gomez to design fall collection for Coach

If we needed yet another reason to look forward to fall fashion, Selena Gomez just gifted us one.

According to PopSugar, the multi-hyphenate and Coach brand ambassador is teaming up with Coach Creative Director Stuart Vevers yet again to create a full Fall 2018 ready-to-wear collection. Launching for preorder on Aug. 14, PopSugar says the collection — which will have a pervasive “powerful feminine spirit” — will be available in Coach stores around the world by Aug. 31.

As for Gomez, she says she’s excited to continue her partnership with the brand in such a creative way.

“I am so excited to be working with Coach again,” she said in a press release. “Getting to create my own collection with Stuart has been such a fun process, and I can’t wait for everyone to see what we have been working on over the past several months.”

Vans teams up with Van Gogh Museum for new collaboration

If you though you could never own a Van Gogh, think again.

According to Glamour, footwear brand Vans is teaming up with the Van Gogh Museum to create a collection of apparel and shoes inspired by the artist’s famous works, all to make the masterpieces accessible to the masses.

“It’s our mission to make Van Gogh as accessible to people all over the world as we possibly can,” Van Gogh Museum director Axel Ruger told Glamour. “People from all over the world really love Van Gogh and want a piece of him, as it were. We’re always looking to find new ways [to] make his work [feel] relevant today.”

With the collection featuring 16 pieces that range in price from $40 to $140, Glamour reports that products from the Vans X Van Gogh Museum are “centered around four specific pieces from the artist’s canon—Skull, Sunflowers, Almond Blossom, Self-Portrait as a Painter, Old Vineyard with Peasant Woman—as well as letters he wrote his brother, Theo.”

Choosing pieces that offer a window into Van Gogh’s personal life and personal growth as an artist, Faye Fredericks of Vans’ global apparel design team told Glamour that every aspect of the the product seeks to communicate the notion of a masterpiece.

“”If you even look at the labels, we put brushstrokes on those—we really wanted to represent a masterpiece, so we paid attention to every little detail, and we were really critical about it,” she explained. “I don’t think anybody expected [the collaboration]. We always make sure to put our DNA in everything, but I think everybody was really surprised by this.”

Ready to shop the collection? Click here.

Mall retailer hints at digital comeback

Your favorite retailer of yesteryear is about to make a comeback.

That’s according to Cosmopolitan, who says Wet Seal has not only reintroduced its Plus & Curve line online in July, but has done so at the specific request of fans. With nearly 200 items that come in sizes ranging between XL and 3XL and sell for under $50, Glamour reports that the line includes ” bodysuits, dresses, trousers, cardigans, blouses, and more—in a range of trendy silhouettes and prints that are all, again, incredibly affordable.”

But that’s not the only unique thing about this collection; Cosmo says Wet Seal designed the collection with the help of the very fans who requested it, with them crowdsourcing new designs online.

The final component of the brand’s reintroduction is their social media campaign. Called “#WetSealGetsReal,” Glamour says the campaign “aims to empower followers to share inspiring stories of self-love on Instagram.”

With all of this positivity and accessibility going on, it looks like it’s time to let Wet Seal back into our hearts.

Time to get shopping!

Nyong’o, Ronan bare it all as stars of Calvin Klein campaign

A new fragrance means a new set of models, and the Calvin Klein brand chose two of the most recognizable actors to front its new campaign.

According to ELLE, to help spread the news about the brand’s first fragrance — aptly called “Woman” — under creative director Raf Simons, Calvin Klein selected Lupita Nyong’o and Saoirse Ronan to front its adjoining campaign, which is directed by artist Anne Collier.  Featuring “both striking, minimalist portraits of the award-winning actresses alongside women they have personally been inspired by,” ELLE says “Nyong’o chose Eartha Kitt and Katharine Hepburn, while Ronan picked Sissy Spacek and Nina Simone.”

With a fragrance that Simons says is inspired by “freedom of expression” and “the transmission of strength and inspiration from woman to the next,” ELLE reports that the creative director said its campaign is centered around the theme of embracing and owning one’s femininity.

“The campaign is an exploration of femininity—a group of women bonded by a common thread,” said Simons, “the desire to have the power to create their own identity, and to support and lead the way for those that come after them.”

Click here to shop the fragrance.

 

Swim brand redefines ‘pool rules’ in new campaign

These pool rules are unlike anything you’ve ever heard — and in the best possible way.

According to Today, swim and athleticwear brand Chromat has unveiled a brand-new campaign that redefines “Pool Rules,” making them less about pool safety and more about accepting bodies in whatever swimsuit they wear and in whatever bodies they have.

Featuring new rules such as “Celebrate Cellulite,” “No Age Restrictions,” “All Body Hair Accepted” and “Scars and Stretch Marks Welcome,” president of Berlin Cameron — the creative agency that produced the campaign — Jennifer DaSilva told Today that the goal of the new ads is to make all feel comfortable in their own skin.

“Our goal was to create a campaign that showcases the swimwear while staying true to the progressive spirit that’s at the heart of the brand,” DaSilva said. “The new swim collections aren’t just beautiful, they seek to empower women, femmes and non-binary individuals of all shapes and sizes.”

Thus, the models featured in this campaign run the spectrum: one has cellulite on her thighs, another shows off underarm hair, while yet another stands on a prosthetic leg. Also starring in the campaign is model Denise Bidot, who Today says wrote an op-ed about the campaign’s photoshoot and its implicit messaging.

“There’s a voice behind these images,” Bidot wrote. “Women of all sizes exist — and we are not a trend or a marketing strategy. The fashion industry needs an enduring commitment to this notion of inclusivity.”

Schumer to launch inclusive clothing line with Leesa Evans

Amy Schumer has another project in the works, and while we are all awaiting another comedy special, what is coming is just as noteworthy.

According to PopSugar, the comedian and actor announced on Instagram that she is teaming up with celebrity stylist and costume designer Leesa Evans to create a clothing line that is designed with “all sizes and shapes” in mind.

While little details have been made available so far, PopSugar notes that Schumer offered that the line will be available at a “chill price point,” making it accessible in both size and price. Beyond this, Schumer and Evans have teamed up before to create an initiative called Stylefund, says PopSugar, which helps women “find their individual silhouette and create true confidence.”

Sounds like the duo’s new line will be consistent with their previous endeavors — and we can’t wait!

J.Crew extends size offerings

J.Crew is making moves — and one that will benefit all of their shoppers.

According to Glamour, the retailer has just unveiled a “collection of tops, dresses, skirts, and pants that’ll be available in sizes up to 5X, a first for the brand,” with sizes starting at XXS. To do so, Glamour reports that J.Crew worked with “size-inclusive minimalist fashion label” Universal Standard to create the collection, which is filled with fashionable styles and modern fits across a much more inclusive size range. The already-inclusive line adds to accessibility in terms of price as well, with Glamour reporting that pieces from collection retail between $50 and $150.

The move, says J.Crew chief merchandising officerLisa Greenwald, acts as a follow-up to the company’s previous efforts to add more sizes to their denim offerings, says Glamour, which began last spring.

“We knew we had more work to do,” Greenwald told Glamour. “We wanted to be thoughtful about our approach to sizing, and part of that meant working with experts in this field to glean best practices as we work to perfect our approach to fit moving forward.”

Thus, Greenwald says they paired up with Universal Standard and set about creating a collection that was “tailored for the real, diverse spectrum of the American woman.”

“We wanted to create a collection of stylish, well-made, great-fitting clothes, engineered to fit the new range of sizes perfectly and Universal Standard offered their expertise to do just that,” Greenwald said to Glamour, looking to “Universal Standard’s expertise for help grading designs for larger sizes, manufacturing, and problem-solving anything that might come up along the way.”

The beginning of much more to come from J.Crew in terms of size inclusivity, Greenwald made sure to explain to Glamour that the hope is to make all feel welcome to their brand.

“It’s a dedicated strategy to bring millions of American women into the fold and make them feel part of the style enjoyed only by the smaller women until now.”

Click here to shop the collection.

Burberry brings on Vivienne Westwood for collaboration

Get ready for one of the biggest fashion collaborations of the year.

According to Vogue, Burberry and Vivienne Westwood will be teaming up for a highly-anticipated collaboration, largely thanks to Burberry Chief Creative Officer Riccardo Tisci, who cites Westwood as “one of the main reasons he pursued fashion design.”

“Vivienne Westwood was one of the first designers who made me dream to become a designer myself, and when I first started at Burberry, I knew it would be the perfect opportunity to approach her to do something,” said Tisci in a release, Vogue reports. “She is a rebel, a punk, and unrivaled in her unique representation of British style, which has inspired so many of us. I am so incredibly proud of what we will be creating together.”

As for what we can expect from the collaboration, Vogue is predicting the collection will be filled with “subversive corsetry, signature tartans—Westwood has her own plaid trademarked in the official Scottish registry, as does Burberry—and high-drama runway shows.”

But don’t go getting yourself all set for this fashion match made in heaven just yet — Vogue says the collection won’t make its debut until December 2018.

So let’s just say it will be one of the first gifts of Christmas 2018, and we can’t wait to unwrap it all!

Luxury brand launches NY Yankees collection

If you love the New York Yankees and have an abundance of disposable funds, this new collection is for you.

According to PopSugar, luxury brand Gucci has just debuted a brand-new New York Yankees collection that features only the most tricked-out fan items you’ve ever seen. From baseball caps and beanies, to full-length wool scarves, PopSugar says all the pieces are emblazoned in “detailed embroidery and patch details” that include flower and butterfly appliqué.

While these ultra-fancy Yankees gear sounds enticing, they certainly come at a price: PopSugar reports that pieces from the collection clock in between $340 and $590.

Ready to shop the line? Click here to check it out.