First female creative director may be in order for Dior

The October 2015 departure of Raf Simons left a gaping hole in the house of Dior. But a new creative director may be installed next month, and may also be making history in the process.

According to ELLE, Reuters is reporting that Maria Grazia Chiuri, co-designer for Valentino, will step into the role in July while her counterpart Pierpaolo Piccioli will remain in his role at Valentino. If the reports are true and Chiuri does assume the position, ELLE says it will “mark the first time Dior has been creatively led by a woman in the brand’s 70-year history.”

While ELLE reports that Dior has seen a dive in sales following Simons’ exit from the fashion house, there is hope that Chiuri’s track record of success will boost their supposedly suffering sales.

Chiuri and Picciolo’s designs, which tend to have a “romantic yet sleek” aesthetic, according to ELLE, have been lauded, as have their accessories — something that ELLE  says “have proven to be a retail success.” Thus, Chiuri might be able to restore some financial stability to Dior with her fresh designs and history of significant sales.

Although ELLE says the rumors have yet to be confirmed by Dior executives, it looks like Chiuri may just be the remedy for the fashion house in flux.

 

Candie’s gets a creative director

An accessible fashion and accessory line for juniors, Candie’s has been a staple at Kohl’s department stores since 2005. But for the first time ever, the brand is getting a creative director to aid in their upcoming ad campaigns.

According to InStyle, Candie’s has enlisted the help of Sarah Hyland to take on the first position of its kind within the company. The first item on the job description for the 25-year-old Modern Family actress will be to take a starring role in the brand’s fall 2016 and spring 2017 campaigns.

But her duties won’t end there. Hyland will not only offer her style expertise and provide an overall creative vision for the brand, InStyle says she will also style the fall back-to-school campaign.

While InStyle notes that previous campaigns from Candie’s have included the likes of Britney Spears, Vanessa Hudgens and Fifth Harmony, Hyland has already expressed her excitement to not only follow suit in becoming a “Candie’s girl,” but also in assuming the role of the brand’s first creative director.

“I grew up looking at Candie’s ads and hearing my friends’ experiences as Candie’s girls, Hyland said in a statement, “but the added influence of being named the first Creative Director is really exciting for me. I love fashion, it’s part of who I am.”

Eager to start her new position, Hyland said, “I love that I get to have influence on this line because not only are the clothes really fashion-forward, but they are offered at an affordable price-point, which means fans of mine can afford what we’re selling.”