‘Glamour’ debuts Packham X David’s Bridal

Jenny Packham is one of the most revered names in the bridal industry. With elegant designs that transcend time and trends, Jenny Packham gowns are the essence of timeless sophistication. And now, they’re within your bridal budget.

According to Glamour, the designer is releasing a collection of wedding and special occasion dresses with David’s Bridal. With everything from A-line gowns to one-shouldered looks and embellished styles, these dresses are sure to fulfill all of your wedding and special occasion style needs.

The best part: Glamour reports, “Bridesmaid dresses are priced at $199.95, while “wedding dresses will range from $1,058 to $1,258.”

With such style now made more accessible, finding a fashionable yet affordable design for your wedding or special occasion just became a whole lot easier.

Ready for some Jenny Packham dresses? Glamour says the collection will be available in David’s Bridal stores and online beginning in early 2017.

To see a sneak peek of the styles, head over to Glamour now.

Watson Stars in New David’s Bridal Ads

Retail wedding dress chain David’s Bridal is set to launch in the United Kingdom, and marking the launch is a London-themed ad campaign featuring model Mercy Watson.

According to The Huffington Post, Watson is a size 14 model from Australia who has a body-positive presence on Instagram, where she posts everything from inspirational quotes to images from her photoshoots.

Watson isn’t the first plus-size model to be featured in ads by the Pennsylvania-based company; Candice Huffine starred in their Fall 2015 campaign. The Huffington Post says that nonetheless, this marks “yet another step forward in changing the perception of David’s Bridal, whose average customer is the same size as Watson.”

Senior Vice President and Chief Customer Officer of David’s Bridal Trevor Lunn acknowledged the chain’s move toward representing their average customer this way: “We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad campaign creative.”

Lunn also praised their latest campaign, saying “We are proud that these images further reinforce our commitment to helping every bride-to-be find the gown of her dreams, regardless of her shape, style or budget.”