Good American launches maternity jeans

Khloé Kardashian brainchild Good American jeans has just unveiled a line of denim perfect for those who are expecting a child of their own.

According to PopSugar, the designer and mom-to-be has expanded her inclusive denim brand with a brand-new maternity line. Called Good MamaPopSugar reports that the line is fit for all stages of pregnancy and offers two different styles that come in a range of sizes from 00 to 24.

While Kardashian is expecting her own little bundle of joy, she told PopSugar that Good Mama was already in the works long before she had a bun in the oven, making the line all the more meaningful to her.

“I have been working on this for honestly six months, even before I got pregnant, which is crazy! I feel like we are putting things into the universe . . .” she said. “We’ve been working on a maternity denim line called Good Mama . . . I’m so excited because I really miss wearing jeans during my pregnancy. I think you look so cute and chic and there’s only so many dresses or leggings I can wear every day.”

These new options for moms-in-the-making do come a cost, though that’s expected for quality denim: PopSugar says pieces in the line start at $149 and cap at $179.

Ready to shop? Click here!

New Target brand to offer inclusive denim options

We’ve all seen the memes about Target: shoppers go in for one thing and leave with more than they thought they needed. But when it comes to clothing, the superstore is about to unveil a line we always knew we needed but never had.

According to Bustle, Target’s new in-house clothing brand Universal Thread — which is replacing their beloved Mossimo line — will be a “size-inclusive denim-focused brand” that will feature bags, tops, shoes and, most importantly, denim ranging in sizes 00 to 26W. Moved to create the brand out of women’s disdain for denim shopping, Bustle says  Target Executive Vice President and Chief Merchandising Officer Mark Tritton offered that the line attempts to solve the common problems women face when trying on jeans.

“Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging,” Tritton said of a survey of 1,000 women. “That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.”

But beyond offering range of sizes to accommodate the figures of all women, Bustle reports that the line also aims to be an affordable alternative to traditionally pricey mainstream denim brands, costing up to 10 percent less than Target’s current denim offerings.

With cost and fit under control, Universal Thread seems to tick all the boxes on the list of what comprises an accessible denim line. However, the brand goes the extra mile, according to Bustle, offering an adaptive collection that is “filled with back pocket-less jeans and shirts without tags in them,” making their sensory-friendly pieces “perfect for people on the spectrum or for people with other touch-sensitive disabilities.”

Debuting online and in-store on Feb. 4, Universal Thread will even include a handful of eco-friendly offerings, so Target shoppers can find even more of what they want — or didn’t even know they wanted! — the next time they grab one of those iconic red shopping carts.

Forever 21 offers size inclusive denim

Everyone deserves to feel comfortable and confident in the clothing they wear — that seems to be the sentiment behind the all-new denim collection launching at Forever 21.

According to InStyle, the fashion retailer recently unveiled their all-new 12×12 Denim line, which offers the perfect mix of affordability and size inclusivity. Starting at $28, InStyle reports that the jeans in the collection range from size small to 3x and include a diverse sampling of modern styles, such as motorcycle-inspired slacks and distressed designs.

What’s more is that the campaign for the new collection features diverse models, says InStyle, including the likes of Sarina Nowak, Sierra Skye, Yasmin Geurts and Yvonne Simone, who each bring their unique curves and style to the campaign.

Deemed a means of “celebrating fashion for all sizes” by Forever 21 Vice President of Merchandising Linda Chang, InStyle says Change explained how the denim line seeks to promote confidence in their shoppers this way:

“A key part of our mission is to empower our customers, to be confident with the bodies they have and for their fashion to be an extension of this.”

Ready to shop the line? Click here.

AE crafts denim hijabs

Clothier American Eagle is taking their signature denim and transforming it into a style that is accessible to all.

According to Her Campus, AE has just released a denim hijab, modeled by Muslim model Halima Aden. Initially announced with photos of the model in the denim hijab, Teen Vogue reports that shoppers were thrilled when they later found out that the style was for sale.

The denim hijab is currently available for $19.95 on AE’s website — also making it accessible to shoppers of all budgets — and comes in a medium, chambray-style wash.

With an all-American brand making style more inclusive, perhaps AE’s decision to create the denim hijab was best summed up by Fashionista: “What could be more American than the freedom to worship — and dress — according to your convictions?”

NYDJ debuts ‘Fit is Everything’ campaign

Stacy London said it years ago on the TLC hit show, What Not to Wear, and it still holds true: if you don’t have fit, then you don’t have style.

But now, denim company NYDJ is making sure that their jeans fit all body types in their latest campaign, “Fit is Everything,” according to InStyle. The fall 2017 campaign features models who were “recruited at malls across the country by NYDJ via its National Fit Tour,” says InStyle, which since April gave people the chance to be professionally styled test out the brand’s jeans, all with the chance of being featured in the campaign.

With the campaign officially unveiled on July 11, InStyle reports that the initiative depicts women of all ages, ethnicities and professions, representing a size range of 00 to 24. What’s more is that NYDJ also teamed up with Clothes4Souls, which InStyle says ” helped donate an item of clothing to women in need for every single pair tried on across the tour.”

What else could you possibly ask for out of your denim?! To check out NYDJ’s campaign, click here.

Style 101: Shopping for jeans

Shopping for jeans can be nothing short of a hassle; besides the different cuts and washes of denim, there are significant inconsistencies in sizing, which can make trying on jeans a nightmare. But what if we told you that you don’t have to lug four different sizes of the same jean to the dressing room just to find one that works?

That’s where this week’s Style 101 comes in, outlining our method of shopping for jeans that nixes the in-store guesswork and places the focus not on your pant size, but on your measurements. Here are a few things you can do to make your denim shopping experience as painless as possible:


Be sure to plan ahead. If you know you will be visiting a shopping mall in the near future, decide on the stores you want to visit ahead of your arrival, and research their denim stock. Take note of the different cuts (i.e. skinny, straight, bootcut, flare, etc.) available, the different brands available and the different washes available (i.e. light wash, dark wash, a rinse wash with whiskering at the hips or fading on the center of the thigh, etc.).

Also decide in advance the kinds of cuts, brands and washes you’d like to pursue depending on your taste, but don’t discount trying something new, either. If a style that you wouldn’t normally wear receives a high customer rating online, it may be something worth trying on once you’re in the store.

Also look for any descriptions of the different cuts online; many stores offer a ‘denim dictionary’ that explains in a few bullet points how a certain cut of jeans will fit. For example, a skinny jean will have a closer, tighter fit throughout your hips, thighs and calves, while a boyfriend jeans is much more relaxed throughout the leg. Knowing this ahead of time not only helps you pick out what kinds of cuts you’d like to try on, it also helps you decide what size to pick out; you may decide to try on a size up in a skinny jean while you may opt for your normal size or even a size down in the looser boyfriend style.


Take your measurements. For jeans, you will need to focus on your waist measurement (the smallest part of your waist) and your hip measurement (the fullest part of your hips). If you don’t have a measuring tape, try using yarn or ribbon and measure the results against a ruler. Knowing your measurements will help you bypass the standard sizing employed by many denim brands, which often vary. To skirt around standard sizing, compare your measurements to the brand’s size chart listed online before you go in the store; this way, you’ll have an idea of what size you are in a given brand of jeans before you even set foot on the fitting room floor.

Make note of the sizes you are in the brands you are seeking, and take them with you when you shop. Also be sure to look at any customer reviews on size, taking into account whether some customers say the style runs true to measurements listed on the size chart, runs smaller than average or runs larger than average.


Hit the store, but don’t forget to bring your size notes. This way, once you are digging through the piles of jeans in the store, you have an idea of what size you are looking for in the particular cut and wash you desire.

When trying on jeans, bring the size that best matches your measurements, plus a size larger or smaller depending on the cut of the jean — if you are trying on a skinny jean, bring a size larger to account for the slimmer fit, and if you are trying on a boyfriend style jean, bring a size smaller to counteract the roomier silhouette.

While trying on your jeans, assess the fit, cut and wash. Although it is easy to decide whether or not you like the cut and wash you picked, it can be a bit harder to tell if your jeans fit. Keep in mind that if the jeans fit in one place but not another, they can be altered to remedy the problem. For example, a common problem is that the jeans fit in the hip but are too big in the waist; if your hips are fuller, you should aim to fit your hips first, and then have the waist taken in via alterations. The same goes if the jeans fit your waist but are too baggy throughout the leg; the extra material around your leg can be tailored proportionally to ensure a proper fit.

The Takeaways:

While it may seem more complicated to research your selections prior to your denim hunt, it can be helpful to know a store’s stock, as well as the brand’s cut and sizing before you even set foot in a store because not only will it help you save time, it also makes you much more aware of clothing’s sizing system and silhouettes in general.

Knowing your measurements specifically allows you to be less attached to the size listed on the tag inside the jeans and to focus more on achieving a proper fit.

And remembering that your jeans can be altered to fit your body reminds us that we don’t have to work to fit the clothes; the clothes can be reworked to fit us.

Happy Shopping!

Denim done right by Torrid

Shopping for jeans can be a loathsome process; search around the Internet and you’ll find that women everywhere largely dislike shopping for the wardrobe staple. But hitting the stores for denim doesn’t have to be frustrating — that seems to be the message behind new ads from Torrid.

According to the Huffington Post, the plus-size retailer recently unveiled a new campaign featuring 11 women — a mix of actresses, models and customers — each donning denim from Torrid’s collection. The best part of the ad: each woman is wearing denim that fits and flatters her curves, thus proving that it is possible to find jeans that make you feel confident and not frustrated.

Included in the ad for the size 10-30 retailer was Orange is the New Black star Adrienne C. Moore, who shared her “empowering” experience with the Huffington Post.

“Meeting all these ladies following their dreams and passions, it was really empowering to hear all their different stories,” she said, according to the Huffington Post. “From a fashion standpoint, it looked amazing. It was so interesting to see the array of denim and styles accentuating everyone’s beautiful curves.”

Model Philomena Kwao also posed for the ad, later telling the Huffington Post that what struck her most about the experience was the diversity among the group of women. “It is an incredible thing to be a part of an inspiring group of women, all of us different sizes, ages and races come together. We all looked amazing,” she shared.

Despite their superficial differences, Kwao told the Huffington Post that they all had one thing in common: a belief that clothing should be affordable and make women feel comfortable in their own skin.

“It was like we were all old friends, united in the belief that every woman, regardless of size, age, race or sexuality should have access to affordable clothing that makes them feel beautiful and allows them to express themselves.”

To find denim (and other pieces!) that are sure to make you look beautiful, head over to Torrid.