ASOS unveils rainproof jumpsuit for customers in wheelchairs

ASOS’s most recent move is fashion inclusivity at its finest.

According to Glamour, the British retailer partnered with Chloe Ball-Hopkins, a reporter and model who uses a wheelchair, to design a “a tie-dye rain suit—one that can be zipped together into a jumpsuit” that is “designed specifically with wheelchair users in mind.”

Glamour reports that the jumpsuit is said to be fully waterproof, and comes complete with longer back hem to provide extra coverage and is cut in a relaxed fit. Perhaps the best part is that not only did Ball-Hopkins have a hand in the design process to make sure it was an accessible piece of clothing, Glamour says she also serves as the model for the piece on ASOS’s site, where the jumpsuit is sold for $64.

Ball-Hopkins took to Twitter last week to share the collaboration and offer praise for the accessible design.

“So over the last several months I have been working with @ASOS to create a fashionable, yet practical waterproof all in one,” she wrote, according to Glamour. “Not just for people like me in a chair but for anyone. It’s about making fashion accessible! So what should be next?!”

As for what’s next, hopefully it’s more accessible and inclusive clothing, because the new jumpsuit debuted to much acclaim on Twitter, with several users, including blogger Shona Louise, marveling over the garment’s inclusivity.

“”It’s actually been designed with wheelchair users in mind!!” Shona tweeted, according to Glamour. “Accessible clothing on @ASOS 😳 I seriously never thought I’d see this happen, so happy ☺️ I kind of want it.”

Here’s to much more of this in the future!

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Model campaigns to be first trans person of color on VS runway

There’s a first for everything, and one model is trying her best to break new ground in the fashion industry.

According to Cosmopolitan, model Leyna Bloom took to Twitter last week to tweet two stunning photos of herself in a bikini. But it was the caption that caught people’s attention — and spurred a movement: “Trying to be the 1st Trans model of color walk a Fashion show. 💕

With one single tweet, the model — who has already appeared on the runway for Chromat and The Blonds, says Cosmo — began a crusade to become the first transender model of color to walk the runway for the major lingerie brand. Cosmo reports that so far, the post garnered well over 100,000 retweets and 30,000 comments in support of Bloom’s campaign.

With people flocking to her support, Bloom knows that should she get the chance to appear in a Victoria’s Secret Fashion Show, her presence on the runway has the potential to be game-changing.

“[That brand has] the power to set the tone, and that would be the biggest leap up to date,” she told Yahoo, according to Cosmo. “Can you imagine what that would do for our world? We all have unique stories; we are just different, and we have every right to be. We just want to be represented, and maybe they will want to represent us too.”

CoverGirl ad features their first model with vitiligo

As part of CoverGirl’s new #IAmWhatIMakeUp campaign, the global beauty brand has released a new ad featuring their first model with vitiligo, a disease in which the skin loses its natural pigmentation.

According to Cosmopolitan, model Amy Deanna takes centerstage in the new ad, which is part of a larger campaign that “celebrates the power to be who you are and who you want to be.” As she applies the brand’s truBlend foundation in two different shades, Cosmo says Deanna poses the question, “Why try to blend in when you can choose to stand out?”

Deanna seemed to answer her own question when discussing her new ad spot with People, offering that standing out in partnership with CoverGirl gives her a chance to represent often underrepresented depictions of beauty.

“Inclusivity is important—not just for people of different backgrounds and ethnicities, but also people of all sizes,” she told People. “That’s why I was so excited to partner with CoverGirl on this project. Beauty comes in all shapes, sizes, colors, etc. Let’s face it, together we are a mosaic—that in itself is beautiful. We should celebrate that.”

And for Deanna, inclusivity is not just about celebrating differences, but also challenging the norms to make room for others.

“I believe that inclusiveness will challenge unrealistic beauty standards within the beauty industry and in humanity,” she explained to People. “I remember seeing Queen Latifah on TV as a CoverGirl when I was young. That was so inspiring. I can’t express how excited I am to say, I too have had the opportunity to work with CoverGirl.”

And we can’t say how excited we are to see her in this campaign!

BABOR to partner with All Woman Project

Luxury skincare brand BABOR is bringing its products and penchant for high-quality beauty products to North America in a brand-new collaboration with the All Woman Project.

According to a release, the brand’s collaboration with the body-positivity non-profit All Woman Project will be a two-pronged endeavor, featuring both a “limited-edition AWPxBABOR Beauty Ampoule Set, along with a creative awareness campaign.”

The beauty set will feature seven “beauty boosters”: four Hydra Plus Active Fluid Ampoules and three Active Night Fluid Ampoules that aim to “empower women at any age to have their best skin.” BABOR says that 50 percent of the sales from these kits will be donated to AWP to help them continue their mission of empowering women of all ages. But beyond featuring and selling these products, the campaign also seeks to show beauty in all of its forms.

Discussing the creative side of their campaign with AWP, Benjamin Simpson, SVP of Marketing at BABOR, said in a release that the visuals for their partnership will feature “a diverse group of inspiring women, including models, activists, mothers, designers, editors, and more” who “showcase a diverse range of beauty that is not retouched or Photoshopped.”

Included in this lineup of models for the campaign are AWP co-founders and models Charli Howard and Clementine Desseaux, as well as model Denise Bidot and creative director at Anne Klein Sharon Lombardo. With these women and more starring in the unretouched campaign, Simpson said he foresees the partnership playing an important role in continuing break open narrow definitions of beauty in the fashion industry and beyond.

“This campaign utilizes beautiful visuals that capture empowerment, strength, inclusivity, imperfections, and true beauty, while provoking an important conversation that is at the forefront not just of the beauty and fashion world, but within every part of a woman’s life today.”

As for the limited-edition beauty sets, they retail for $40 and are available exclusively at www.AWPxBABOR.com.

L’Oreal model brings hijab into mainstream advertising

The beauty industry has hit another major milestone, thanks to L’Oreal.

In the global beauty brand’s ad campaign for their Elvive line, L’Oreal is featuring British beauty blogger Amena Khan, who, by starring in the ad, is making history as the ” first hijab-wearing woman to be featured in a major mainstream hair ad,” according to Glamour.

But beyond making history, Glamour reports that Khan helps the beauty industry challenge the misconception that women whose hair is covered don’t take care of it. In fact, Khan told Vogue UK it is quite the opposite.

“You have to wonder—why is it presumed that women who don’t show their hair don’t look after it?” she said. “The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.”

Portraying an expanded definition of beauty, destroying misconceptions and giving a platform to those who are normally underportrayed in the media — all of these things, Khan said, are implicit in her ad spot for L’Oreal.

“How many brands are doing things like this? Not many,” she asserted. “They’re literally putting a girl in a headscarf—whose hair you can’t see—in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have.”

 

Wasley injects body diversity to ‘SI Swim’

The words “body diversity” were never really associated with the Sports Illustrated Swimsuit issue, but thanks to increased efforts to portray all kinds of beauty, things are beginning to change.

Adding even more body diversity to this year’s edition is model Kate Wasley, a body-positivity advocate who, along with her friend and fellow model Georgia Gibbs, created the Any BODY movement to equally celebrate women of all sizes, according to PopSugar. 23-year-old Wasley is known just as much for her curves as she is for her sense of humor — and truth bombs — about beauty, says PopSugar, including her gem on bikini bodies:

“Got a bikini? Got a body? You got yourself that bikini body.”

Both Wasley and Gibbs will make their SI Swim debut when the magazine drops next month, says PopSugar, offering a double-dose of inspiring body positivity and diversity.

Missguided makes inclusive new campaign

Seeing every body of every shape, size and color is always refreshing — especially when it comes in a fashion campaign.

Take Missguided, for example: called the #MakeYourMark campaign, Glamour reports that the new promos star “eight women of all sizes, skin tones, and styles,” and throughout the campaign’s webpage, quotes from each model explaining why they feel the campaign is important are included.

According to Glamour, the move towards creating the inclusive and diverse campaign comes after the company started to not Photoshop their e-commerce models’ photos, instead leaving in noticeable stretch marks and other perceived “flaws.”

Creative manager for Missguided Samantha Helligso told The Daily Mail that their focus on creating a more body positive space comes in an attempt to teach shoppers to love themselves as they are and celebrate what’s right about their bodies instead of pointing out what is “wrong” or “flawed.”

“We’re on a mission to show our audience it’s okay to be yourself, embrace your ‘flaws,’ celebrate individuality, and not strive for what the world perceives as perfection,” she said, according to Glamour. “Because basically, it doesn’t exist. By showing imagery that’s real and authentic, we want to show it’s more than okay to be yourself. All you have is what you’ve got, so own it every day.”

Amen to that! Check out photos from the campaign here.

Hilfiger to design clothing specially for the disabled

Tommy Hilfiger is truly embodying what it means to have ‘fashion for all.’

According to ELLE, Bloomberg reported that the luxury designer will begin crafting a clothing line specifically for people with disabilities. As for what the new line will include, ELLE says it will ensure that pieces will be easy for wearers and caretakers to navigate, featuring “magnetic closures so that it is easier to pull garments over the head or to get dressed with one hand.”

Pieces like trousers will be fitted with velcro and magnetic flies, says ELLE, while “leg openings and hems will be adjustable to accommodate for leg braces.”

What’s more is that the line won’t just be a few paltry pieces; ELLE reports that the men’s line will include 37 styles, and the women’s will feature 34 — a solid amount of items to create outfits and stock a wardrobe.

Bravo, Tommy Hilfiger.

 

Faux Filter foundation offers shades for all

It should be a no brainer that makeup should be available in all shades to fit the many beautiful skin tones that exist in the world. While some makeup companies are still trying their best to expand their offerings, one brand seems to have it down pat — and shoppers have noticed.

According to Glamour, beauty guru Huda Kattan recently released her Faux Filter Foundation, a “fine-tuned formula for filtered-looking skin in real life, without the makeup artist know-how.” But that’s not all that’s revolutionary about the foundation; Glamour reports that the line features 30 shades that aim to fit a range of skin tones.

“There’s so much more to your skin tone than meets the eye. I would hand-mix the formulas myself, make the shade elaboration, and call them back in to test,” Kattan told Glamour. “And that’s why I’m so pleased we’ve created a really representative 30-shade offering. We shade-matched hundreds of people to ensure that our final selection would be all-inclusive.”

While the foundation collection was released within the past week, 12 the 30 shades have already sold out at Sephora at the time of this writing. And what’s more is that Glamour points out that the foundation is no more or less expensive than other brands, coming in at $40.

Ready to find your shade? Click here.

IT Cosmetics CEO champions diversity in beauty industry

If at first you don’t succeed, try again — especially when you have a mission that’s as important as promoting diversity in the beauty industry.

And that’s exactly what Jamie Kern Lima, co-founder and CEO of the wildly popular IT Cosmetics did after she was told by a prospective investor that shoppers wouldn’t purchase her makeup because of her appearance.

Recounting the tale at the Cosmetic Executive Women (CEW) Achiever Awards, Fox News said Lima explained how her company almost didn’t come to fruition: “I’m just not sure women will buy makeup from someone who looks like you, you know, with your body and your weight,” he said after hearing the pitch. But for Lima, his words weren’t the end; they were only the beginning of her pursuit to prove her naysayers wrong.

“I felt something deep down inside,” she said, according to Yahoo Lifestyle. “And it said, ‘No. You are wrong.'”

From there, Yahoo says the former news anchor, who was inspired to create IT Cosmetics because of her experience dealing with rosacea and hyperpigmentation, began pushing forward by marketing her products in ways that privileged diversity and inclusivity. Eventually, Fox News said Lima landed her big break when she appeared on QVC. “In her products launch on QVC, which sold out,” they report, “she chose models that went against the grain – a 73-year-old woman and an African American model with acne,” sticking true to her mission of representation.

But even after achieving success, Yahoo says Lima concluded her speech by saying she is not yet finished in attempting to create change in the beauty industry.

“She reminded that roomful of beauty executives — ‘the people who singlehandedly decide the images billions of women see around the world’ — to ask themselves: ‘How will these images impact your mothers, and your sisters, and how will they impact your daughters?'”

Oh, and as for that investor, Fox News says that after IT Cosmetics was acquired by L’Oreal for $1.2 billion, she heard from him again. His message?

“Congratulations. I was wrong.”

And that is how you succeed when others think you can’t.