Luxury hijabs hit high-fashion world

Sometimes, the best ideas are born from personal experiences. Such is the case with Melanie Elturk, CEO of Haute Hijab.

When she was growing up, Elturk “found it hard to find hijabs that made her feel confident,” according to ELLE, owning two hijabs that made her feel “anything but beautiful.” On a mission to make a change, ELLE says Elturk collected vintage silk scarves and by 2010, founded Haute Hijab, which is dedicated to offering stylish, beautiful hijabs for Muslim women.

With paisley, leopard and floral-printed hijabs — along with beautiful solid styles — presenting a selection of everyday hijabs for only $20, Elturk certainly accomplished her goal of providing beautiful, yet affordable hijab styles for Muslim women. But now, Elturk is taking that mission one step further with her brand-new luxury line.

ELLE reports that the five-piece collection features hand-crafted hijabs made from “100 percent silk, Swarovski crystals, hand-cut lace and other embellishments,” and retail between $250 and $325. With styles like the “Black Tie Lace” offering a silk construction with a tulle overlay and hand-embellished organza flowers, it’s hard not to notice the care and detail with which the line was crafted.

Most of all, however, it seems like the line speaks not only to Elturk’s original mission, but also her vision for the future.

“Our generation has the opportunity to redefine what it means to be Muslim-American,” she writes on her website, “and through your unique stories and successes, we’re contributing to a new mindset where hijab and American are not mutually exclusive but rather, exist in harmony as part of a greater American multicultural mosaic.”

To shop Haute Hijab, click here.

Iceland makes pay inequity illegal

2018 started off with a major change in Iceland.

According to ELLE, Iceland made it illegal to pay women less than men as of Jan. 1, 2018, becoming the first country in the world to “make equal pay the law.” As for the specifics of the law, ELLE reports that it mandates “companies that employ more than 25 people are obliged to obtain a government certificate showing their pay equality policies,” and if they don’t, they will be hit with a fine.

The move to create a more level playing field in the country follows their 2017 announcement of the legislation on International Women’s Day, says ELLE, following through on the year-old promise and asserting their position as a worldwide leader in gender equality.

But their efforts to create a more gender-equal society don’t end there: ELLE says the law is part of an effort to close the gender pay gap completely by 2022.

Former Prime Minister Sigmundur Davíð Gunnlaugsson perhaps put it best at the Global Leaders’ Meeting in 2015 when he said, “Men cannot sit idly by when issues such as gender-based violence and the gender pay gap are being discussed. These are not only women’s issues. These are issues of general human rights.”

H&M to launch affordable luxury brand

The words “affordable” and “luxury” hardly ever appear in the same sentence, but H&M is about to make this seemingly impossible combination a reality.

According to ELLE, the retailer is set to unveil an affordable luxury brand called “Nyden” that’s specifically targeted to millennial shoppers. Combing two Swedish words meaning “new” and “it,” ELLE reports that the line will “not follow trends, nor will it follow the traditional fashion calendar,” dropping new products on a limited basis and with varying price points.

Heading up the new brand will be Oscar Olsson, who ELLE says has been with H&M since 2013, most recently serving as head of their Innovation Lab that researched fashion’s future and the means by which people will shop in years to come.

With a specific rollout and pricing system, it should also come as no surprise that Olsson has a specific customer base in mind for Nyden: the “Netocrat.” ELLE says Olsson defined the term to New York Magazine as a shopper that is “more sensitive than ever to credibility, authenticity, and personality,” not to mention “exploitation of themselves or other people.”

So when is this new brand supposed to debut? ELLE reports that it will make its arrival in early 2018 and will only be sold “exclusively and via pop-up events.”

Minaj starts in new H&M campaign

What could possibly make the holiday season more magical? Perhaps Nicki Minaj as a fairy in a new campaign for H&M will do the trick.

According to ELLE, the rapper takes center stage in the retailer’s holiday campaign film, which debuts on Nov. 28. The video “details the story of a little girl hunting down Santa Claus’ evil brother in order to save the holidays,” says ELLE, where Minaj plays the mother of the girl and magical fairy named Wisest Thingy.

ELLE reports that the film also shows off H&M’s new holiday styles, which went on sale in stores and online Nov. 9. While the campaign is a way to promote their latest designs, for Minaj, the story of the film is equally important.

“I love the film’s overall empowering message,” she said. “I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays.”

Be sure to check out the film when it drops on hm.com on Nov. 28.

Rossum stars in new Burt’s Bees campaign

It’s hard to hate on Burt’s Bees, and with their newly-released collection of beauty products, it’s even harder to find a flaw with the natural product company. Just add in Shameless star Emmy Rossum to front their campaign, and they are pretty much perfect.

According to ELLE Rossum is starring in their all-new “I Am Not Synthetic” campaign, which “features beauties just as natural as the products.”

Speaking on the campaign’s goal of encouraging natural beauty via their natural beauty products, Rossum said it broadens the typically narrow definitions of beauty — a definition that is all-too-often reinforced in Hollywood.

“With social media and advertising and filters and FaceTune-ing it’s hard to even to know what’s real and what’s not,” she told ELLE. “So to see an image of a woman where you can actually see her face and her skin texture and she’s still polished and beautiful or even glamorous with a nighttime look, but it still feels like a real person. I feel like that’s the kind of beauty I want to applaud and align myself with.”

Rossum also cited some of her style icons, which included “Rachel Weiss, Cate Blanchett, Audrey Hepurn, Lupita [Nyong’o]” and Helen Mirren, says ELLE, offering that they embody both style and a sense of self that she admires.

“I like woman that seem like you could have a cup of coffee with them and seem like they have something to say” she explained. “Women who seem to have fun with style but it seems like it never overtakes them.”

Amen to that, Emmy!

Hilfiger to design clothing specially for the disabled

Tommy Hilfiger is truly embodying what it means to have ‘fashion for all.’

According to ELLE, Bloomberg reported that the luxury designer will begin crafting a clothing line specifically for people with disabilities. As for what the new line will include, ELLE says it will ensure that pieces will be easy for wearers and caretakers to navigate, featuring “magnetic closures so that it is easier to pull garments over the head or to get dressed with one hand.”

Pieces like trousers will be fitted with velcro and magnetic flies, says ELLE, while “leg openings and hems will be adjustable to accommodate for leg braces.”

What’s more is that the line won’t just be a few paltry pieces; ELLE reports that the men’s line will include 37 styles, and the women’s will feature 34 — a solid amount of items to create outfits and stock a wardrobe.

Bravo, Tommy Hilfiger.

 

Curry joins Rae, Zendaya as Covergirl model

Last week, we learned that star of HBO’s Insecure Issa Rae was Covergirl’s next spokesmodel. But now, it’s time to welcome aboard another face to the brand’s forthcoming campaign.

According to ELLE, Food Network host and author Ayesha Curry will also join Covergirl as their latest spokesmodel, starring in their campaign for their Peacock Flare Mascara that debuts Nov. 1. Glamour says Covergirl’s global senior vice president Ukonwa Ojo explained the decision to cast Curry in the role this way:

“We realized we were casting a certain genre of CoverGirls, but in reality there’s so many beautiful women and men who use makeup for different roles every day,” Ojo said. “We thought it’d be great to celebrate one in particular, who not only has a different role than we have in the past, but plays a number of different roles, and does so really successfully and is admired for millions because of it.”

But for Curry, joining the Covergirl team allows her to continue her mission of inspiring others to live their best lives.

“My philosophy is all about seeking joy and creating balance in life,” she said in a statement, according to ELLE. “I’ve shared a lot about how I do this with food, family and faith, and now – through my partnership with Covergirl—I want to share how makeup helps create those moments of happiness, confidence and self-expression.”

Congratulations, Ayesha!

García to be new EIC of ELLE

Time for a little upgrade for Marie Claire‘s Nina García.

According to WWD, García is set to become the glossy’s newest editor in chief following the sudden departure of Robbie Myers. Previously, García served as the fashion director at ELLE from 2000 to 2008, says The Cut, while she most recently acted as the creative director for Marie Claire.

Speaking on her new position, García shared in the announcement that she is excited to return to her roots at ELLE and help launch it into the future.

Elle is close to my heart, and this is a very special homecoming,” she said, according to WWD. “This is Elle’s moment to be out in front, inspiring and informing readers in every area. Fashion and beauty are at Elle’s core, as are culture, politics, health and new media. I’m excited to work with this incredibly talented team to set the pace for women who are moving as fast as the times we live in.”

Congrats, Nina! We are rooting for you!

Rees debuts Les Girls Les Boys line

Everyone deserves to feel comfortable and confident, and now, that is possible, thanks to a new gender-fluid lingerie collection.

Launched on Sept. 1, ELLE reports that Serena Rees, founder of popular lingerie company Les Provocateur, designed a 100-piece collection of gender-fluid intimates called Les Girls Les Boys. The line, which features “intimates, underwear, and streetwear that isn’t confined to one gender,” draws inspiration from streetwear, says ELLE, incorporating pieces such as graphic tees, sweats and sports bras.

While the line seems to have dropped from the sky, Rees reportedly began working on Les Girls Les Boys 18 months ago, according to ELLE, after “noticing the ‘disconnect’ between oversexualized concepts of lingerie and how young people now view sex and sexuality.”

But with these versatile, inclusive pieces, that void may be filled. Les Girls Les Boys also offers its pieces at an accessible price point, says ELLE, retailing between $25 and $143. The line is currently for sale at Nordstrom, Selfridges and on lesgirlslesboys.com.

Dior revives chain letters for charity

Dior is getting creative in order to raise money for charity.

Using social media to revive the infamous chain letter, ELLE reports that Dior launched their all-new Dior Love Chain, a social media movement that asks the questions, “And you? What would you do for love?” all in the name of charity.

Dior kicked off the Instagram campaign on Aug. 24 with a short video by Natalie Portman, says ELLE, while Robert Pattinson, the face of Dior Homme, answered the question by saying he’d try to become a better person for love. Jennifer Lawrence also took part and gave a more humorous response, saying she’d “pretend wearing sexy underwear was comfortable.”

With a star-studded campaign underway, it’s only natural that it’s all for a good cause. According to ELLE, for every response social media users post with the hashtag #diorlovechain, Dior will donate $1 to WE Charity, which “leads global initiatives that aim to break the poverty cycle.”