Mall retailer hints at digital comeback

Your favorite retailer of yesteryear is about to make a comeback.

That’s according to Cosmopolitan, who says Wet Seal has not only reintroduced its Plus & Curve line online in July, but has done so at the specific request of fans. With nearly 200 items that come in sizes ranging between XL and 3XL and sell for under $50, Glamour reports that the line includes ” bodysuits, dresses, trousers, cardigans, blouses, and more—in a range of trendy silhouettes and prints that are all, again, incredibly affordable.”

But that’s not the only unique thing about this collection; Cosmo says Wet Seal designed the collection with the help of the very fans who requested it, with them crowdsourcing new designs online.

The final component of the brand’s reintroduction is their social media campaign. Called “#WetSealGetsReal,” Glamour says the campaign “aims to empower followers to share inspiring stories of self-love on Instagram.”

With all of this positivity and accessibility going on, it looks like it’s time to let Wet Seal back into our hearts.

Time to get shopping!

Schumer to launch inclusive clothing line with Leesa Evans

Amy Schumer has another project in the works, and while we are all awaiting another comedy special, what is coming is just as noteworthy.

According to PopSugar, the comedian and actor announced on Instagram that she is teaming up with celebrity stylist and costume designer Leesa Evans to create a clothing line that is designed with “all sizes and shapes” in mind.

While little details have been made available so far, PopSugar notes that Schumer offered that the line will be available at a “chill price point,” making it accessible in both size and price. Beyond this, Schumer and Evans have teamed up before to create an initiative called Stylefund, says PopSugar, which helps women “find their individual silhouette and create true confidence.”

Sounds like the duo’s new line will be consistent with their previous endeavors — and we can’t wait!

J.Crew extends size offerings

J.Crew is making moves — and one that will benefit all of their shoppers.

According to Glamour, the retailer has just unveiled a “collection of tops, dresses, skirts, and pants that’ll be available in sizes up to 5X, a first for the brand,” with sizes starting at XXS. To do so, Glamour reports that J.Crew worked with “size-inclusive minimalist fashion label” Universal Standard to create the collection, which is filled with fashionable styles and modern fits across a much more inclusive size range. The already-inclusive line adds to accessibility in terms of price as well, with Glamour reporting that pieces from collection retail between $50 and $150.

The move, says J.Crew chief merchandising officerLisa Greenwald, acts as a follow-up to the company’s previous efforts to add more sizes to their denim offerings, says Glamour, which began last spring.

“We knew we had more work to do,” Greenwald told Glamour. “We wanted to be thoughtful about our approach to sizing, and part of that meant working with experts in this field to glean best practices as we work to perfect our approach to fit moving forward.”

Thus, Greenwald says they paired up with Universal Standard and set about creating a collection that was “tailored for the real, diverse spectrum of the American woman.”

“We wanted to create a collection of stylish, well-made, great-fitting clothes, engineered to fit the new range of sizes perfectly and Universal Standard offered their expertise to do just that,” Greenwald said to Glamour, looking to “Universal Standard’s expertise for help grading designs for larger sizes, manufacturing, and problem-solving anything that might come up along the way.”

The beginning of much more to come from J.Crew in terms of size inclusivity, Greenwald made sure to explain to Glamour that the hope is to make all feel welcome to their brand.

“It’s a dedicated strategy to bring millions of American women into the fold and make them feel part of the style enjoyed only by the smaller women until now.”

Click here to shop the collection.

Siriano: Business tripled, thanks to extended sizes

Who can singlehandedly triple their business, restructure an entire industry and redefine the commonly-accepted depiction of beauty? Only one person: Christian Siriano.

According to Glamour, the fashion designer — who has featured plus-size models in his fashion shows and has been determined to make his clothing size inclusive — recently explained the scope of the impact these moves have had on his business. In a panel discussion at the 92nd St. Y with executive director of the Council of Fashion Designers of America Fern Malli, the 32-year-old Siriano said his business has changed drastically, and all for the better.

“Adding plus sizes to my line tripled my business. Why wouldn’t you do that?! Do we not want to triple the business?” he said. “Do we not think these women should wear our clothes? Do we not want these women to have beautiful things because we’re afraid they’re not beautiful? What is going on here?”

Now 50 percent plus sizes, according to Glamour, Siriano’s business has clearly changed for the better — and it’s doing the same for the fashion industry at large.

“We got Moda Operandi to change their whole website—now they go up to our sizes,” he said. “Knowing we have a part in change like that, it’s amazing…but it’s still crazy to me that it’s not the norm.”

Amen to that.

H&M restructures sizing, expands size range

H&M is poised to overhaul its sizing system, and the changes are making way for a greater range of sizes.

According to Glamour, a spokesperson for the brand explained that “H&M in the USA will be updating their sizing structure for ladies’ customer starting with new summer and fall 2018 products.” And this new sizing will affect customers in more ways than one.

For example, Glamour says shoppers should anticipate wearing one numerical size smaller than their usual size in the store, something they plan to make known to their customers by placing explanatory tags on items that would be affected by the changes. Also coming on the heels of this update is an extended size range, which Glamour reports will now span from 0 to 26.

While the changes are new to the U.S., they originated across the pond. Glamour says that size updates were first reported in the U.K. last month, in which “an H&M spokesperson announced that the brand was ‘taking the steps to change our womenswear measurements to be in line with [standard] UK sizing,’ according to the BBC,” something that followed months of customer complaints about inconsistent sizing.

Now that the changes are hitting North America, hopefully this marks the beginning of truer sizing and better fit.

Draper James debuts collection with Eloquii

Following a quick-selling collaboration, Reese Witherspoon’s Draper James and extended-size brand Eloquii are teaming up yet again for an all-new collection.

According to InStyle, the companies are releasing a revamped summer series that offers “gingham on a flattering flare dress, lightweight chambray, floral prints, and fresh stripes. With summer-ready styles up for grabs, InStyle says that the collaboration also has two other very important features: “nothing is priced over $145 and sizes go up to 28.”

While the looks are very on-trend — hello, gingham! — they are also as classic as can be, offering simple, clean silhouettes that will last season after season. And with pieces priced under $145, it’s style and accessibility all rolled into one.

Check out the collaboration right here.

Glamour, ASOS team up for inclusive swimsuit design

What do you get when a major magazine teams up with a clothing brand? Only the most flattering swimsuit ever.

According to Glamour, the recently-redesigned glossy has teamed up with ASOS to design the most flattering swimsuit for women sizes 14 and up. At the brand’s London headquarters, Glamour sent blogger Katie Sturino to meet with swimwear designer Amy Holden, telling her “what was missing in the market for women sizes 14 and up: bright colors, well-constructed support, bikini bottoms that weren’t up to your rib cage (thereby creating the dreaded ‘diaper butt’).”

What resulted was a one-piece underwire suit complete with adjustable straps and a high-cut bottom. And with its red, white and blue color scheme, the swimsuit serves up major superhero vibes, — because let’s face it, we’re all Wonder Woman, and don’t we deserve a swimsuit that makes us feel as much?!

To view the completed look, click hereAnd to shop the affordable new design, click here.

 

Mall brands to release extended-size collections

While there used to only be a handful of specialty shops for extended-size clothing, these days, some major clothing brands are ditching their narrow size ranges in favor of offering fashion for all.

According to ELLE, some well-loved mall brands are releasing their very own curvy-friendly clothing collections. For example, both Madewell and sister-store J.Crew have both announced that they will extend their denim offerings to include up to a size 35, reports ELLE, even releasing a new denim style called “‘curvy high-rise skinny jeans’ which was designed especially for women with ‘an hourglass shape.'”

Target’s newest project, Universal Thread, is a whole label dedicated to plus clothing, featuring up to a size 26W, says ELLE, while LOFT’s forthcoming extended-size offerings will be a first for the brand.

Meanwhile, ELLE reports that longstanding mall brand NY & Company is taking a different approach to expanding their size range: piggybacking off of actor Gabrielle Union’s collection with the brand, NY & Company and Union are releasing a new collection called #AllTogetherNow that goes up to a size 20 and 2XL. To help the launch the collection, ELLE says Union “recruited her Being Mary Jane co-stars, Lisa Vidal, Margaret Avery, and Raven Goodwin” to help show off all the line has to offer.

All of these new extended size lines just prove that fashion is for every body because, as LOFT said, “Because no two bodies are alike–and that’s a beautiful thing.”

Nordstrom to expand extended size offerings

It’s one small step for the fashion industry, and one giant leap for shoppers of all kinds.

According to WWD, Nordstrom is seeking to increase its range of sizes sold (which includes plus and petite), with a goal of offering “extended sizing in 60 or more brands in ready-to-wear, outerwear, lingerie and swimwear” by spring 2018. Glamour reports that this change will begin to take root with the opening of Nordstrom’s Century City location in Los Angeles on Oct. 3, where its denim department will “feature all of its brand partners, from straight to extended sizes, merchandised together,” which means “no more having to go to a separate section to find your size.”

Additionally, the Century City location will also display mannequins of more diverse sizes, says Glamour, with this particular store displaying denim and lingerie on mannequins sized 0 to 12. Executive Vice President of Women’s at Nordstrom Tricia Smith shared with Glamour that the change won’t be wide sweeping yet, but it is certainly a move to incite change in the industry.

“There are a lot of brands that only sell between sizes 2 and 12, and we said, ‘That is not OK,’” Smith explains. “In the past, if you were a brand, you had to decide if you were going to be a plus-size brand or not, and that doesn’t have to be the case anymore.”

What also shouldn’t be the case, Smith told Glamour, is having petite and plus sizes considered “other” sizes.

“We don’t believe petite and plus should be categorized—they’re just sizes,” she said. “I think the fashion industry in general needs to commit itself to inclusivity and I strongly believe it’s about time, to be honest. And hopefully, all brands and retailers will learn to pay closer attention to their customers.”

 

Forever 21 offers size inclusive denim

Everyone deserves to feel comfortable and confident in the clothing they wear — that seems to be the sentiment behind the all-new denim collection launching at Forever 21.

According to InStyle, the fashion retailer recently unveiled their all-new 12×12 Denim line, which offers the perfect mix of affordability and size inclusivity. Starting at $28, InStyle reports that the jeans in the collection range from size small to 3x and include a diverse sampling of modern styles, such as motorcycle-inspired slacks and distressed designs.

What’s more is that the campaign for the new collection features diverse models, says InStyle, including the likes of Sarina Nowak, Sierra Skye, Yasmin Geurts and Yvonne Simone, who each bring their unique curves and style to the campaign.

Deemed a means of “celebrating fashion for all sizes” by Forever 21 Vice President of Merchandising Linda Chang, InStyle says Change explained how the denim line seeks to promote confidence in their shoppers this way:

“A key part of our mission is to empower our customers, to be confident with the bodies they have and for their fashion to be an extension of this.”

Ready to shop the line? Click here.