Delevingne delivers tales of strong women with Puma

Cara Delevingne’s partnership with Puma is about much more than modeling stylish sportswear.

According to Fashionista, the model teamed up with the athleticwear brand to launch a series of mini documentaries called #DoYouStories. Taking place in Uganda, Canada and the United States, Fashionista reports that the series features “the stories of women refugees, spoken-word poets, martial arts teachers and more.”

The four-episode series begins with a trip to Uganda with the UN’s “Girl Up” foundation to meet with refugees in South Sudan, while Fashionista says the remaining episodes have Delevingne participating in literacy programs, meeting anti-bullying activists and “taking martial arts lessons from a hijab-wearing doctor through an organization called Martial Smarts.

Want to learn more about Delevingne’s project and the fearless women she’s met with? Click here.

 

Marie Claire publishes first sustainability issue

With 33 percent of consumers seeking out environmentally and socially friendly brands, sustainability is becoming an increasingly high priority for consumers around the world.  But sometimes, shoppers need a little help finding inspiration for their sustainable style pursuits.

Cue Marie Claire, who according to Fashionista just released their first-ever “sustainability-focused” issue, which not only “features stories on eco-friendly fashion faves like Reformation,” but also “profiles eco-fashion activists like Emma Watson and Livia Firth.”

In an interview with FashionistaMarie Claire editor-in-chief Anne Fulenwider shared that the idea for the issue was initiated by her editors at a staff dinner over a year earlier, and finally came to fruition with the help of an advisory board filled with fashion and sustainability experts alike, which included the likes of worldwide sustainability director for Amazon Kara Hurst and representatives from the CFDA.

When asked by Fashionista about the “relentless positivity” of fashion magazines in a time when politics have made a lack of concern about the environment apparent, Fulenwider said she hopes Marie Claire‘s attention to sustainability will have something of a ripple effect.

“I think one of the best things we can do is apply peer pressure,” she told Fashionista. “It’s like the high school rule. If enough cool people are taking this on, those who may not be moved by their own moral compass may change, too.”

Here’s hoping fashion media can incite change! To read about sustainability in Marie Claire, click here.

Chambers unloads on fashion industry

For 36 years, Lucinda Chambers worked for British Vogue, serving last as the publication’s fashion director. But after stepping down from the position in May, Fashionista reports that Chambers has a lot to say about her time at Vogue — and the way in which she left the glossy.

In a new interview with VestojFashionista says Chambers detailed her Vogue exit as not a conscious choice, but instead a decision made for her by the magazine’s new editor-in chief, Edward Enninful, who decided to fire her after taking the reigns.

“It took them three minutes to do it,” she said. “No one knew, except the man who did it — the new editor.”

But that’s not all Chambers divulged. According to Fashionista, the ex-fashion director revealed that working in fashion isn’t all beauty, glitz and glamour. In fact, it’s much more of a business that’s trying to sell the public a particular way of being, thinking and looking. Speaking on fashion magazines as a whole, Fashionista reports that Chambers thinks they have stopped being “useful or empowering.”

“Most leave you totally anxiety-ridden, for not having the right kind of dinner party, setting the table in the right kind of way or meeting the right kind of people,” she said.

Going on to detail even more of the fashion industry’s behind-the-scenes dealings, Fashionista says Chambers admitted to succumbing to the pressures of the industry, even dressing a cover model in Michael Kors top simple because the designer was a major advertiser with the magazine.

Tired of the “smoke and mirrors” of the fashion industry, Fashionista said Chambers had this to say on the industry overall: “Fashion can chew you up and spit you out.”

Everything that glitters is not gold, it seems. To read more about her interview, click here.

Macy’s secures Anna Sui capsule collection

High fashion is coming to Macy’s this fall, and this is one collaboration you won’t want to miss.

According to FashionistaAnna Sui will be releasing a capsule collection with Macy’s this September, creating a limited-edition line in collaboration with INC International Concepts (a Macy’s house label). The move comes in an attempt to increase the retailer’s exclusive options, reports Fashionista, which aims to remedy their branding strategy.

While the Anna Sui x INC collaboration attempts to bolster Macy’s offerings, make no mistake: the signature style of Anna Sui will remain just as fashionable as ever.

Fashionista says Macy’s GVP of Private Brand Marketing Strategy Tim Reid said in a release announcing the collection that shoppers can “expect for Sui’s ‘signature whismy and eclectic edge’ to be well-represented, with what the release describes as ‘feminine prairie accents and hints of glamour with lace details, fringe and embroidered florals.'”

The collection will be available in early September, says Fashionista, with 25 Macy’s stores and Macys.com carrying the line of men’s apparel, as well as women’s apparel, shoes, handbags and jewelry.

 

Sephora seeks to inspire budding female entrepreneurs

Likely one of the most recognizable beauty retailers in the game, Sephora isn’t just the store of choice for many makeup buyers; it is also becoming a source of inspiration.

According to FashionistaSephora announced an expansion of their Sephora Accelerate program, which “offers support and mentorship to female entrepreneurs in the beauty space.” The additions to the program include an “open application process” for sustainability and technology fields in the world of beauty, says Fashionista, areas that are both relatively new in that market.

Beyond the new application process, which closed in January, the program is expanding  their Classes for Confidence series, reports Fashionista, which is “the retailer’s schedule of complimentary in-store classes designed to empower women facing major life transitions, such as unemployment or serious illness.”

With over 300 hours of mentorship logged in its first year, Fashionista reports that Sephora’s Head of Social Impact Corrie Conrad said she hopes the program not only keeps Sephora at the fore of the beauty industry, but also inspires women to create their own success stories.

“I think that our purpose of inspiring fearlessness and female empowerment has resonated so authentically,” Conrad told Fashionista. “If you look at our client base, the majority are women — it’s building off of our previous ongoing commitment to [gender] diversity in the workplace.”

Hari Nef fronts new L’Oreal ad

Beauty is not reserved to one shape, size or skin tone — that’s what a brand-new beauty ad is showing us.

According to GlamourL’Oreal debuted a brand-new commercial during Sunday’s Golden Globe awards for their True Match foundation which starred transgender model Hari Nef, the “first transgender model to be a spokesperson for any L’Oreal Paris campaign in the U.S.”

The campaign — which Fashionista reports is “all about embracing one’s ethnic heritage via foundation choice” — also stars “models Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring and Alexina Graham all make appearances, as do Olivia Culpoand a pregnant Blake Lively” and “features several influencer-slash-models: Cipriana Quann, Aja Dang and Arpana Rayamajhi.”

Fashionista reports that the move toward more diverse casting comes on the heels of similar decisions made by makeup companies like Maybelline and CoverGirl. L’Oreal has even followed suit with a male brand ambassador of their own, says Fashionista: Darnell Bernard, the first male to represent the beauty brand, according to Bernard’s Instagram post.

Former British first lady to launch capsule collection

While Samantha Cameron is no longer Britain’s first lady, she didn’t wait very long to find another role to undertake: fashion designer.

According to Vogue UK, Cameron will be launching Cefinn, her first fashion label early next year with retailers Net-a-Porter and Selfridges. Also available on Cefinn.com, Vogue UK says the collection’s first offerings will be 40 spring/summer 2017 styles that retail between $125 and $375 USD.

Targeting women like Cameron, according to Fashionista, she said, Cefinn — which gets its name from the initials of her children — was largely born out of a need to create a uniquely British brand of contemporary style.

“I felt that there was a lot of American and French brands out there that fit that bracket of designer contemporary with the right price point and the right styling, but there aren’t that many British brands which fill that space,” she told Vogue UK. 

No stranger to fashion and luxury goods, Vogue UK reports that Cameron previously served as the creative director at Smythson, a London-based retailer of luxury stationary, leather and fashion products and continues to serve in a “consultancy” role; she was also an ambassador for the British Fashion Council.

To learn more about Cameron’s new initiative, click here.

 

Blanchard and Shahidi take over ‘Teen Vogue’

Teen Vogue’s forthcoming issue is all about celebrating the females of the future.

According to Fashionista.com, the glossy’s December issue features young actresses Rowan Blanchard and Yara Shahidi as the issue’s cover girls as well as its guest editors. Its slogan: “Smart Girls Speak Up!”, an appropriate catchphrase for the pair of outspoken activists.

Both Blanchard (15) and Shahidi (16) have a history of offering their insight on a variety of social and cultural issues: Blanchard is known to shut down sexism thrown her way by reporters and online trolls alike, while Shahidi discussed the danger of stereotypes at the Points of Life Conference on Volunteering and Service this past June.

But in this issue, Fashionista.com says the duo works in tandem to empower women and girls of all ages, as they “support each other throughout the interview; they challenge each other to work harder, to voice what they believe in even louder.”

Excerpting a quote from Blanchard, Fashionista.com says the actress offered an “uplifting” account of feminism, its intersectionality and the role of privilege:

“Like [activist] DeRay McKesson says, “You’re not born woke”; it’s such a learning process. I started thinking about the feminism I was initially being sold, which was basically that boys and girls should be equal. But there are intersections, and a lot of reason why it is easier for me to achieve that equality than it is for some of my friends. You have to always question your politics: am I being as inclusive as I possibly can? Is this thing that I said, could it be xenophobic? My worst fear is someone writing, ‘Rowan Blanchard, queen of feminism!’ I’m like, ‘No.’ I am figuring this out just as much as you are. I am constantly trying to check my privilege.”

To catch this and more from Blanchard and Shahidi, be sure to pick up Teen Vogue‘s December issue, due out on Tuesday, Nov. 15.

 

Hello Kitty-inspired makeup brought to life by Colourpop

Los Angeles-based makeup company Colourpop is teaming up with everyone’s favorite cartoon cat to produce the makeup line that will feed your inner child.

According to Fashionista.com, Colourpop released a makeup collaboration with Sanrio’s Hello Kitty on Tuesday, Nov. 1, all in an effort to celebrate the famous cartoon’s 42nd birthday. The 23-piece collection features a nearly-complete range of products, including “lip gloss, individual eye shadows, lipstick, blush and liquid lipsticks,” reports Fashionista.com.

The collection offers a variety of bright lipsticks, as well as more neutral shadows, all to give your typical makeup look a little pop of well, Colourpop. Perhaps the best part about this collaboration is the price: Fashionista.com reports that each individual product is priced between $5 and $8, while the most expensive item is a set that includes “three eye shadows, a blush, highlighter, matte lipstick and lip gloss,” all for $42.

Ready to inject some fun into your makeup routine? Check out the products and purchase your favorites on Colourpop’s website — and don’t forget to get a Hello Kitty makeup bag to store your new goodies!

 

Stenberg snags modeling contract

Amandla Stenberg isn’t your average 18 year old. She’s a successful actress, a proponent of intersectional feminism and now, a sought-after model.

According to Fashionista.com, Stenberg recently signed a modeling contract with The Society Management, home to models such Kendall Jenner, Adriana Lima and Lottie Moss.

Fashionista.com also reports that after the news broke on Thursday, Oct. 27 on Instagram, Stenberg’s portfolio was already added to The Society’s website, featuring an image from her Dazed cover. Even making projections about her next moves, Fashionista.com says, “with her already extensive editorial experience, she’s set to make even further moves — from ad campaigns to brand partnerships — within the fashion industry.”

Fingers crossed that Stenberg’s influence will only grow from here.