Brown launches new wellness company

Makeup guru Bobbi Brown is set to launch her latest project.

After leaving her self-titled natural beauty brand, InStyle reports that Brown will launch her own wellness company called justBOBBI. To mark the brand’s debut — which coincided with March 8’s International Women’s Day — InStyle says Brown partnered with snack bar company Health Warrior to design bright pink packaging for their Dragon Fruit Chia Bar.

But the collaboration isn’t just about a pretty pink package with Brown’s new logo on it; InStyle says that “100% of profits from the sale of the snack will go to Girls Inc,” a non-profit that Brown herself described as an organization that “empowers girls to be strong, smart, and bold through direct service and advocacy. It’s so cool to bring my philosophy that beauty starts from the inside out to life.”

To purchase the bars and support Girls Inc., InStyle says the limited-edition snacks are available on Health Warrior’s website in packs of 15 for $19.99, and in April at select Lord & Taylor stores.

Oprah to debut healthy comfort food line

If you’ve ever wished for creamy, rich mashed potatoes you gobble down on Thanksgiving to be healthy, Oprah is coming to your rescue.

According to Today, the legendary TV talk show host is set to launch a line “healthier spins on comfort food classics” in a partnership with Kraft Heinz that is also free of artificial dyes and additives. Appropriately called “O, That’s Good!“, Today says the line will take the form of refrigerated, prepared foods that are inspired by Oprah’s own attempts to cook healthy yet appetizing meals.

“I was sitting at my table in my own home and had whipped up some cauliflower, trying to make myself think I was eating mashed potatoes, but it was not working,” Oprah told USA Today, according to Today. “So I thought, ‘What if I used a portion of the mashed potatoes and added the cauliflower? Then, I would have a substantive mashed potato-cauli dish.'”

Thus spawned some of the dishes served up in Oprah’s new line, which Today says includes the mashed potato-cauliflower dish, as well as a broccoli-cheddar soup with butternut squash.

As if this line could not get any better (or tastier!), Today reports that 10 percent of the line’s proceeds will “go toward charities fighting to end world hunger.”

Ready for some O-mazingly yummy treats? The line will hit stores in Octobersays Today, with soups costing $4.99 and sides priced at $4.49.