If you’ve been shopping around for new foundation, look no further: Tarte is set to release a brand-new Shape Tape foundation in not one, but two different formulas.
According to PopSugar, the makeup brand will launch Shape Tape foundation in both matte and hydrating finishes, along with rolling out a new paddle brush and blending sponge. PopSugar says the matte version is vegan and oil-free, providing full, waterproof coverage.
The hydrating foundation, PopSugar reports, provides a dewy finish that “promises 12 hours of wear with a luminous finish” that is “packed with skin-benefiting ingredients,” such as “collagen and hyaluronic acid to plump skin, as well as biopolymer filling spheres that help to smooth out your complexion while keeping moisture in the skin cells.”
Both foundations will be available in 15 shades that include “porcelain, fair beige, fair-light neutral, light neutral, light sand, light-medium beige, light-medium honey, light-medium sand, medium honey, medium sand, medium neutral, medium-tan honey, tan sand, deep honey, and mahogany,” according to PopSugar.
So when will these dreamy foundations hit the shelves? PopSugar says they launched on tarte.com on Jan. 15, but will hit ulta.com on Jan. 21 and Ulta stores on Feb. 4.
It should be a no brainer that makeup should be available in all shades to fit the many beautiful skin tones that exist in the world. While some makeup companies are still trying their best to expand their offerings, one brand seems to have it down pat — and shoppers have noticed.
According to Glamour, beauty guru Huda Kattan recently released her Faux Filter Foundation, a “fine-tuned formula for filtered-looking skin in real life, without the makeup artist know-how.” But that’s not all that’s revolutionary about the foundation; Glamour reports that the line features 30 shades that aim to fit a range of skin tones.
“There’s so much more to your skin tone than meets the eye. I would hand-mix the formulas myself, make the shade elaboration, and call them back in to test,” Kattan told Glamour. “And that’s why I’m so pleased we’ve created a really representative 30-shade offering. We shade-matched hundreds of people to ensure that our final selection would be all-inclusive.”
While the foundation collection was released within the past week, 12 the 30 shades have already sold out at Sephora at the time of this writing. And what’s more is that Glamour points out that the foundation is no more or less expensive than other brands, coming in at $40.
Ready to find your shade? Click here.
Beauty is not reserved to one shape, size or skin tone — that’s what a brand-new beauty ad is showing us.
According to Glamour, L’Oreal debuted a brand-new commercial during Sunday’s Golden Globe awards for their True Match foundation which starred transgender model Hari Nef, the “first transgender model to be a spokesperson for any L’Oreal Paris campaign in the U.S.”
The campaign — which Fashionista reports is “all about embracing one’s ethnic heritage via foundation choice” — also stars “models Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring and Alexina Graham all make appearances, as do Olivia Culpoand a pregnant Blake Lively” and “features several influencer-slash-models: Cipriana Quann, Aja Dang and Arpana Rayamajhi.”
Fashionista reports that the move toward more diverse casting comes on the heels of similar decisions made by makeup companies like Maybelline and CoverGirl. L’Oreal has even followed suit with a male brand ambassador of their own, says Fashionista: Darnell Bernard, the first male to represent the beauty brand, according to Bernard’s Instagram post.