Women have a story to tell, and this new Disney initiative is showcasing just that.
According to Variety, Disney’s new “Dream Big Princess” project has “has selected 21 girls and women from 13 countries to develop digital short films about women who inspire them.”
In addition to giving female filmmakers the opportunity to tell stories about the influential women in their lives that work in industries ranging from entertainment and sports to government and science, Variety also says that they will participate in professional workshops that include a “training session with Apple technical experts, mentorship from the female-led production company Summerjax, and meetings with Disney film veterans.”
All shot on iPhone X cameras, each filmmaker’s project will be shared on Disney social media starting on Oct. 10, says Variety, and with each like and share of the films with the hashtag #DreamBigPrincess, Disney will donate $1 to the United Nations Foundation’s Girl Up campaign, which empowers and positions girls all over the world to be leaders.
One of the film’s subjects, Disney CCO Jennifer Lee, who Variety says won an animated feature Oscar for “Frozen,” says the Dream Big Princess initiative serves as an extension of Disney’s mission to inspire kids.
“Using the journeys of characters like Anna, Elsa and Moana to inspire kids to dream big is at the very heart of what all of us at Disney do,” Lee said, according to Variety. “The #DreamBigPrincess series is the perfect extension of that vision, providing a powerful platform for the next generation of aspiring filmmakers to create content about the women who have inspired them.”
Being a princess isn’t reserved for characters in Disney movies; in fact, they are coming to life and expanding their purpose, thanks to Disney’s new photo campaign.
According to Glamour, Disney recently launched an all-new campaign called #DreamBigPrincess, which “tapped 19 female photographers in 15 countries to create portraits of inspiring women and girls who live in the real world, not in Disneyland—everyone from park rangers in Kenya to a Chinese Paralympian to the author of a coding book for kids.”
In addition to showcasing girls that are powerful in their own ways, Glamour reports that Disney is also working with Girl Up, a foundation part of the U.N. With every public photo posted to social media with the hashtag #DreamBigPrincess or every like on one of those posts, Disney will donate $1 — up to $1 million.
One of the photographers on the series was Kate T. Parker, says Glamour, who photographed her daughter’s soccer team, as well as Grace — an aspiring Paralympian — depicting the girls as both athletic and strong, instead of merely meek and demure. Despite the girls’ lack of fancy outfits and royal palaces, Parker told Glamour that the girls she photographed are every bit princesses.
“Princesses are great role models, they show strength and power and determination,” she said. “Princesses can look perfect and be perfect and have their hair done, but then the next moment they can be having a mud fight.”
Athleticwear by Fabletics is getting a philanthropic twist, thanks to Demi Lovato.
According to Billboard, Lovato is teaming up with the Kate Hudson-owned sportswear line to produce a collection of clothing that will benefits the United Nation’s Girl Up initiative. Specifically benefiting SchoolCycle, Billboard says proceeds from the line will help “give girls bicycles, spare parts and maintenance training to provide a quick and safe mode of transport to school.”
Set to launch mid-May, Billboard reports that the Demi Lovato for Fabletics collection will have “an array of leggings and tops, followed up by a full performance line of tops, jackets, exercise bras and leggings which are set to release in August online and in-stores nationwide.”
Lovato said in a statement that the collaboration not only allows her to work with a brand that shares the same values she holds dear, it also gives her a chance to support girls around the world through fashion.
“Being involved in the creative design process while being able to have a daily impact on young girls’ lives around the world is so rewarding to me, making this initiative very dear to my heart.”