It’s not often that a swimsuit photo a celebrity posts on Instagram is accompanied by an inspiring message, but when it does, it’s worth noting.
Such is the case with recent photos from Hilary Duff and Vanessa Hudgens, according to InStyle, who reported that the stars took to Instagram on April 28 to share a video of themselves in bikinis for underwear brand Aerie‘s “Love the Swim You’re In” initiative.
“For each unretouched bikini photo that someone posts to Instagram along with the hashtag #AerieREAL, the retailer will donate $1 to the National Eating Disorder Association,” says InStyle.
While Hudgens appears alongside her sister Stella in the video, Duff goes solo to spread the campaign’s message. Both, however, tell of the initiative from behind a bright blue towel with the hashtag #aerieREAL scrawled across the front.
InStyle reports that Aerie has “pledged to donate up to $30,000 to the NEDA through the Love the Swim You’re In initiative.”
And although celebrities are certainly taking to the campaign, you can participate by posting your own unretouched bikini photo to Instagram tagged with the hashtag #AerieREAL.