Good American launches maternity jeans

Khloé Kardashian brainchild Good American jeans has just unveiled a line of denim perfect for those who are expecting a child of their own.

According to PopSugar, the designer and mom-to-be has expanded her inclusive denim brand with a brand-new maternity line. Called Good MamaPopSugar reports that the line is fit for all stages of pregnancy and offers two different styles that come in a range of sizes from 00 to 24.

While Kardashian is expecting her own little bundle of joy, she told PopSugar that Good Mama was already in the works long before she had a bun in the oven, making the line all the more meaningful to her.

“I have been working on this for honestly six months, even before I got pregnant, which is crazy! I feel like we are putting things into the universe . . .” she said. “We’ve been working on a maternity denim line called Good Mama . . . I’m so excited because I really miss wearing jeans during my pregnancy. I think you look so cute and chic and there’s only so many dresses or leggings I can wear every day.”

These new options for moms-in-the-making do come a cost, though that’s expected for quality denim: PopSugar says pieces in the line start at $149 and cap at $179.

Ready to shop? Click here!

New Target brand to offer inclusive denim options

We’ve all seen the memes about Target: shoppers go in for one thing and leave with more than they thought they needed. But when it comes to clothing, the superstore is about to unveil a line we always knew we needed but never had.

According to Bustle, Target’s new in-house clothing brand Universal Thread — which is replacing their beloved Mossimo line — will be a “size-inclusive denim-focused brand” that will feature bags, tops, shoes and, most importantly, denim ranging in sizes 00 to 26W. Moved to create the brand out of women’s disdain for denim shopping, Bustle says  Target Executive Vice President and Chief Merchandising Officer Mark Tritton offered that the line attempts to solve the common problems women face when trying on jeans.

“Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging,” Tritton said of a survey of 1,000 women. “That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.”

But beyond offering range of sizes to accommodate the figures of all women, Bustle reports that the line also aims to be an affordable alternative to traditionally pricey mainstream denim brands, costing up to 10 percent less than Target’s current denim offerings.

With cost and fit under control, Universal Thread seems to tick all the boxes on the list of what comprises an accessible denim line. However, the brand goes the extra mile, according to Bustle, offering an adaptive collection that is “filled with back pocket-less jeans and shirts without tags in them,” making their sensory-friendly pieces “perfect for people on the spectrum or for people with other touch-sensitive disabilities.”

Debuting online and in-store on Feb. 4, Universal Thread will even include a handful of eco-friendly offerings, so Target shoppers can find even more of what they want — or didn’t even know they wanted! — the next time they grab one of those iconic red shopping carts.

Forever 21 offers size inclusive denim

Everyone deserves to feel comfortable and confident in the clothing they wear — that seems to be the sentiment behind the all-new denim collection launching at Forever 21.

According to InStyle, the fashion retailer recently unveiled their all-new 12×12 Denim line, which offers the perfect mix of affordability and size inclusivity. Starting at $28, InStyle reports that the jeans in the collection range from size small to 3x and include a diverse sampling of modern styles, such as motorcycle-inspired slacks and distressed designs.

What’s more is that the campaign for the new collection features diverse models, says InStyle, including the likes of Sarina Nowak, Sierra Skye, Yasmin Geurts and Yvonne Simone, who each bring their unique curves and style to the campaign.

Deemed a means of “celebrating fashion for all sizes” by Forever 21 Vice President of Merchandising Linda Chang, InStyle says Change explained how the denim line seeks to promote confidence in their shoppers this way:

“A key part of our mission is to empower our customers, to be confident with the bodies they have and for their fashion to be an extension of this.”

Ready to shop the line? Click here.

NYDJ debuts ‘Fit is Everything’ campaign

Stacy London said it years ago on the TLC hit show, What Not to Wear, and it still holds true: if you don’t have fit, then you don’t have style.

But now, denim company NYDJ is making sure that their jeans fit all body types in their latest campaign, “Fit is Everything,” according to InStyle. The fall 2017 campaign features models who were “recruited at malls across the country by NYDJ via its National Fit Tour,” says InStyle, which since April gave people the chance to be professionally styled test out the brand’s jeans, all with the chance of being featured in the campaign.

With the campaign officially unveiled on July 11, InStyle reports that the initiative depicts women of all ages, ethnicities and professions, representing a size range of 00 to 24. What’s more is that NYDJ also teamed up with Clothes4Souls, which InStyle says ” helped donate an item of clothing to women in need for every single pair tried on across the tour.”

What else could you possibly ask for out of your denim?! To check out NYDJ’s campaign, click here.

Style 101: Shopping for jeans

Shopping for jeans can be nothing short of a hassle; besides the different cuts and washes of denim, there are significant inconsistencies in sizing, which can make trying on jeans a nightmare. But what if we told you that you don’t have to lug four different sizes of the same jean to the dressing room just to find one that works?

That’s where this week’s Style 101 comes in, outlining our method of shopping for jeans that nixes the in-store guesswork and places the focus not on your pant size, but on your measurements. Here are a few things you can do to make your denim shopping experience as painless as possible:


Be sure to plan ahead. If you know you will be visiting a shopping mall in the near future, decide on the stores you want to visit ahead of your arrival, and research their denim stock. Take note of the different cuts (i.e. skinny, straight, bootcut, flare, etc.) available, the different brands available and the different washes available (i.e. light wash, dark wash, a rinse wash with whiskering at the hips or fading on the center of the thigh, etc.).

Also decide in advance the kinds of cuts, brands and washes you’d like to pursue depending on your taste, but don’t discount trying something new, either. If a style that you wouldn’t normally wear receives a high customer rating online, it may be something worth trying on once you’re in the store.

Also look for any descriptions of the different cuts online; many stores offer a ‘denim dictionary’ that explains in a few bullet points how a certain cut of jeans will fit. For example, a skinny jean will have a closer, tighter fit throughout your hips, thighs and calves, while a boyfriend jeans is much more relaxed throughout the leg. Knowing this ahead of time not only helps you pick out what kinds of cuts you’d like to try on, it also helps you decide what size to pick out; you may decide to try on a size up in a skinny jean while you may opt for your normal size or even a size down in the looser boyfriend style.


Take your measurements. For jeans, you will need to focus on your waist measurement (the smallest part of your waist) and your hip measurement (the fullest part of your hips). If you don’t have a measuring tape, try using yarn or ribbon and measure the results against a ruler. Knowing your measurements will help you bypass the standard sizing employed by many denim brands, which often vary. To skirt around standard sizing, compare your measurements to the brand’s size chart listed online before you go in the store; this way, you’ll have an idea of what size you are in a given brand of jeans before you even set foot on the fitting room floor.

Make note of the sizes you are in the brands you are seeking, and take them with you when you shop. Also be sure to look at any customer reviews on size, taking into account whether some customers say the style runs true to measurements listed on the size chart, runs smaller than average or runs larger than average.


Hit the store, but don’t forget to bring your size notes. This way, once you are digging through the piles of jeans in the store, you have an idea of what size you are looking for in the particular cut and wash you desire.

When trying on jeans, bring the size that best matches your measurements, plus a size larger or smaller depending on the cut of the jean — if you are trying on a skinny jean, bring a size larger to account for the slimmer fit, and if you are trying on a boyfriend style jean, bring a size smaller to counteract the roomier silhouette.

While trying on your jeans, assess the fit, cut and wash. Although it is easy to decide whether or not you like the cut and wash you picked, it can be a bit harder to tell if your jeans fit. Keep in mind that if the jeans fit in one place but not another, they can be altered to remedy the problem. For example, a common problem is that the jeans fit in the hip but are too big in the waist; if your hips are fuller, you should aim to fit your hips first, and then have the waist taken in via alterations. The same goes if the jeans fit your waist but are too baggy throughout the leg; the extra material around your leg can be tailored proportionally to ensure a proper fit.

The Takeaways:

While it may seem more complicated to research your selections prior to your denim hunt, it can be helpful to know a store’s stock, as well as the brand’s cut and sizing before you even set foot in a store because not only will it help you save time, it also makes you much more aware of clothing’s sizing system and silhouettes in general.

Knowing your measurements specifically allows you to be less attached to the size listed on the tag inside the jeans and to focus more on achieving a proper fit.

And remembering that your jeans can be altered to fit your body reminds us that we don’t have to work to fit the clothes; the clothes can be reworked to fit us.

Happy Shopping!

H&M called out in viral Facebook post

Shopping for jeans can be a less than pleasurable experience, and one British woman’s viral Facebook post just proved why shopping for women’s jeans can be something of a nightmare.

When Ruth Clemens visited the Leeds H&M and tried on a pair of sale jeans, the patron was shocked by the inconsistency in their denim’s sizing. According to the Huffington Post, Clemens then took to social media to explain just what happened when she hit the dressing room with the jeans:

“I was browsing your sale items in your Leeds store and spotted this pair of kick flare jeans,” she wrote in a Facebook post. “They were only a tenner – bargain! – and a size 16. I’m normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I’d try them on. It did not go well.”

Clemens then shared that the jeans did not fit her at all, and while the largest size carried by H&M’s is a size 16 (a U.S. size 12), the only other option available for women above a 16 is the plus section, which offers a limited selection of styles, reports the Huffington Post.

Wrapping up her post, which included a picture of the faulty jeans and a tiny crop top sold by H&M that was reportedly a size Medium, Clemens wrote:

“I am not overweight (not that that should matter) and although I’m 5 foot 11 my body is pretty average shape-wise. It’s already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small? Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn’t for people like me?”

The Huffington Post says H&M responded to Clemens’ post the next day, offering only an apology:

“Hi Ruth, thank you so much for your feedback. We are sorry to hear about your experience in store recently. We always want our customers to have an enjoyable time when shopping in store and to leave feeling confident in themselves. At H&M we make clothing for all our stores around the world, so the sizing can vary depending on the style, cut and fabric. We value all feedback and will take on board the points you and other customers have raised.”

As the Huffington Post points out, H&M’s response to Clemens’ complaint does not offer even a hint of impending change to remedy the problem — a problem that is not only frustrating, but also one that can hinder a woman’s self-esteem while also limiting her clothing options.

While shopping for jeans is notoriously loathed, it should not be any further complicated with inconsistent sizes. There’s more at stake than just a loss of customers — like the loss of one’s self-confidence.