Fans call for Fenty to extend lingerie size range

Anything Rihanna touches with her Fenty empire usually turns to gold, but this time, her fans are demanding a bit more from the multi-hyphenate.

According to Cosmopolitan, the singer/designer’s latest launch — a sexy lingerie line called “Savage X Fenty” — debuted to high praise for its size-inclusive offerings, which include underwear sizes up to 3X and bra sizes up to 44DD. But some fans thought the size range wasn’t true to the brand’s “Savage comes in all shapes and sizes” motto.

Taking to social media to express their frustration over the lack of their specific bra size, Cosmo says fans called for additional sizes on both ends of the size spectrum.

“I was soooooo excited for but all the pieces I was excited about don’t come in my size. Story of my life,” wrote Twitter user Meghan. “‘Size inclusive’ is almost always a lie. It always means “here’s 25% of what straight sizes get, that’s good enough right?”

“Do not try and say you cater for ‘all body types’ by only selling a 32 band size as the smallest option and the most generic, easily available cup sizes 🤦🏻‍♀️ ,” tweeted Eleanor Wells.

While there is no word yet on whether or not the brand will eventually add even more sizes to their current range, Cosmo offers that there is a solid chance that Fenty may make good on their inclusive promise — look no further than their makeup line for proof that true inclusivity is possible.

Stay tuned!

 

Fenty to release lingerie line

We all know that Fenty anything is fire, be it the makeup or the Puma collection. But now, a new Fenty line is set to make it’s way into our closets — and hearts.

According to PopSugar, a new teaser video released on Instagram reveals that the Rihanna brainchild is set to unveil a lingerie line called “Savage.” While the video shows only an obscured peek of what’s to come, PopSugar says we can all be sure that “the look will be sultry and statement making.”

Rihanna herself shared the quick video to her Instagram, says People, captioning the post, “we bout to light this up sis!!🔥 … introducing @SAVAGEXFENTY lingerie coming soon. sign up now at SAVAGEX.com !!”

While People reports that “details about when the collection will launch, where it will be sold and what the price point is have yet to be revealed,” fans can sign up for notifications on the line at savagex.com and follow along on the line’s new Instagram account.

Vergara debuts EBY subscription underwear service

Sofía Vergara is one of the most recognizable faces in Hollywood, and now, her name is about to become a little more well-known, thanks to the new line of underwear and basics she’s designed.

According to W magazine, the Modern Family star just launched EBY, a “subscription-based brand of underwear and women basics” that are equal parts comfortable, stylish and practical, promising not to “roll up or stretch after you wash it.” In addition to providing foundational pieces that Vergara and co-founder Renata Black created to be as comfortable and unobtrusive as possible, The Hollywood Reporter says the overall idea for the brand was born out of considering ways to empower women.

“It wasn’t specifically about the underwear,” she told THR, “but I wanted to come up with something that was a business where I was going to make money but also do something for other people.”

And thus came EBY, which THR says has a partnership with Seven Bar Foundation, a non-profit that helps secure small loans for women-led businesses and initiatives around the world; once these loans are repaid, THR reports that “the money is returned to the organization, which in turn helps another woman get her business off the ground.” EBY will further help the organization provide female entrepreneurs with the money they need to succeed, with W magazine reporting that 10 percent of the net sales from EBY subscribers will be donated to the foundation.

As far as the subscription service itself, THR explains how it works this way: subscribers get to choose how many boxes they’d like to receive per year (monthly, twice per month or quarterly), and each box contains pieces that the subscriber chooses from six available styles. And while sizes range from XS to 4X, THR says all boxes cost the same $48, making it a fairly size-inclusive line as well as a charitable one.

Sharing with W magazine the goal of EBYVergara said it’s all about businesses helping other businesses — while having a bit of fun, too.

“I thought it was amazing because we were going to have a business and we’re going to help women with their businesses – it was perfect, I couldn’t say no,” she said. “You get this box every month or two month, whatever you decide, of several underwear or how many you want and it’s like a little gift for yourself. And you’re essentially giving a gift because we’re give ten percent of the net profit to the Seven Bar Foundation. It’s nice to be able to give back.”

Well said, Sofía. To check out EBYclick here.

 

GabiFresh unveils new lingerie collection

Gabi Gregg is not slowing down any time soon.

Just on the heels of the launch of her clothing line Premme, the GabiFresh founder has just unveiled a brand new intimates collection with UK-based brand, Playful Promises, reports Fashionista. According to InStyle, the new line will feature “loungewear, bras, panties, and garters all priced from $20-$46,” while also being offered in a range of sizes — something that was important for Gregg.

“As someone who wears an HH cup, it’s hard to find sexy, supportive options,” she said. “I’m so sick of beige and boring, and I wanted to create statement pieces, which Playful Promises does so well. I’ve been so impressed with their cool options in a large range of sizes, and it felt like the right fit for my brand.”

With a full range of items that Fashionista says includes “ultra-sheer, lace pieces, cage-contouring details and seductive separates all washed in a sleek black,” Gregg says she wants nothing more than to have women feel “badass.”

“I hope it makes them feel sexy, confident and on top of the world.”

Amen to that! Fashionista reports that bras from the line come in 36-38B-I cup and40-44C-I cup, while briefs and PJs sizes range from size 12 to 24.

Click here to check out the line now.

Rees debuts Les Girls Les Boys line

Everyone deserves to feel comfortable and confident, and now, that is possible, thanks to a new gender-fluid lingerie collection.

Launched on Sept. 1, ELLE reports that Serena Rees, founder of popular lingerie company Les Provocateur, designed a 100-piece collection of gender-fluid intimates called Les Girls Les Boys. The line, which features “intimates, underwear, and streetwear that isn’t confined to one gender,” draws inspiration from streetwear, says ELLE, incorporating pieces such as graphic tees, sweats and sports bras.

While the line seems to have dropped from the sky, Rees reportedly began working on Les Girls Les Boys 18 months ago, according to ELLE, after “noticing the ‘disconnect’ between oversexualized concepts of lingerie and how young people now view sex and sexuality.”

But with these versatile, inclusive pieces, that void may be filled. Les Girls Les Boys also offers its pieces at an accessible price point, says ELLE, retailing between $25 and $143. The line is currently for sale at Nordstrom, Selfridges and on lesgirlslesboys.com.

Huffine launches lingerie collaboration with Fortnight

A new collaboration is on the horizon, this time from the minds of model Candice Huffine and the folks at Fortnight Lingerie.

According to InStyle, the model is teaming up with Fortnight Lingerie to release a 12-piece collection of comfortable, yet sexy lingerie in a range of sizes. Available in sizes up to XXL and a G-cup, InStyle reports that the line “features everything from high-waisted briefs (that are anything but matronly) to cute teddies and longline bras all in cool prints created specifically for the brand.”

With a variety of sizes and styles available, Huffine told InStyle that even details right down to the print are designed to encourage individuality.

“The print is slightly different on each piece,” she said. “I wanted women to celebrate themselves and their own individually. These pieces are powerful and feminine.”

Even the pieces themselves are created with the idea that every woman can wear them according to their own style; they don’t have to be just lingerie, says Huffine.

“Try the bodysuit as a top or a tank, and don’t be afraid to layer,” she told InStyle. “I tried the bodysuit with a t-shirt underneath. I rolled the sleeves and paired it with jeans. The longline bras would look beautiful under a sheer top. The possibilities are endless.”

To see the possibilities for yourself, check out the Candice Huffine X Fortnight collection journelle.com and fortnight.com.

Smalls to design new intimate line

Victoria’s Secret model Joan Smalls is stepping off the catwalk to try her hand at design in a just-announced collaboration.

According to Business of Fashion, Smalls is set to “design swimwear and lingerie for Smart & Sexy that will hit the brand’s e-commerce site and Walmart stores in Spring 2018,” which will be her first foray into intimates design.

Business of Fashion reports that Smalls has worked with Smart & Sexy before, starring in their Spring 2017 campaign, and it’s there that the model connected with the brand’s mission and its founder and chief executive, Ariela Balk.

“I fell in love with the brand and the fact that they cater to women of all sizes at affordable pricing,” said Smalls, according to Business of Fashion. “Ariela Balk really impressed me and I found a great admiration for her as a businesswoman. When it comes to design, we agree in many aspects and we both are super excited about the collaboration.”

As for Smart & Sexy, Balk told Business of Fashion that the brand offers an affordable and inclusive alternative to more mainstream intimate brands, pricing bras under $15 and offering a size range that spans 32A to 46DDD. And with Smalls on board, Balk said that the brand will only further blend style with inclusivity.

“She has a great eye for fashion,” Balk told Business of Fashion of Smalls. “She understands that you have to make women of all shapes look beautiful. She also shares that philosophy that you don’t just make an item because it was on the runway and it’s the trend item of the moment.”

Target makes lingerie representative

Target is on a roll: first, they unveiled their new and buzzworthy #TargetSwim campaign. Now, they are making lingerie more inclusive.

According to the Huffington Post, the retailer recently announced that their lingerie brands Merona and Xhiliration will now offer a wider variety of nude bras and undergarments to match diverse skin tones.

“At Target we know that women come in all shapes, sizes, and ethnicities, and our assortment needs to reflect their outfitting needs,” Michelle Wlazlo, Target’s senior vice president of apparel and accessories, said in a press release, Glamour reports. “As part of our continued commitment to inclusivity, our team did extensive research to expand our intimate offerings so guests can find the perfect shade of nude to match their skin tone.”

The new shades available — which include “cocoa, caramel, honey beige and mochaccino” — are just the first of Target’s plans to be more inclusive, Glamour says — in fact, their plans even include ” a collection of nude shoes in various shades—much like the brilliant, though not exactly accessible, Christian Louboutin “All Women” collection)—this fall.”

But for now, the new nude lingerie’s price will be pleasing to all budgets, reports HuffPost, with bras ranging between $10 and $17 and underwear priced at $5.

Way to go, Target!