Cabello launches L’Oreal makeup collection

Make room in your makeup bags, because a new cosmetic collection has just arrived, courtesy of Camila Cabello and L’Oreal Paris.

According to ELLE, the “Never Be The Same” singer is making sure your makeup bag will never be the same with her collaboration with L’Oreal, named after and inspired by her other hit, “Havana.” The 14-piece collection covers all the major product categories, says ELLE, including “eye shadows, brow products, lip gloss, and L’Oréal’s first liquid bronzer.”

With shimmery shadows and sweet “lip dews” that are sure to give you a summery makeup look all season (and all year) long, ELLE says the collection delivers all of this priced at $15 and under. Adding to its accessibility is its availability around the world, giving those in 18 other countries — Mexico, Italy, France, Germany, and the U.K., according to ELLE —  a taste of Havana.

As for Cabello herself, the line is all about offering shoppers a piece of herself in some fun packaging:

“The process of getting to build a line from the ground up and getting to pick out the shades, and the fragrance of the lip glosses, and the packaging design has been an incredible experience,” she told ELLE. “I just knew I wanted to make a makeup line that was natural. If I’m not on stage or doing an award show performance, I really don’t like wearing a lot of makeup. I feel like this line is really an expression of what I would wear. It’s glowy and simple.”

To learn more about the line, click here.

L’Oreal model brings hijab into mainstream advertising

The beauty industry has hit another major milestone, thanks to L’Oreal.

In the global beauty brand’s ad campaign for their Elvive line, L’Oreal is featuring British beauty blogger Amena Khan, who, by starring in the ad, is making history as the ” first hijab-wearing woman to be featured in a major mainstream hair ad,” according to Glamour.

But beyond making history, Glamour reports that Khan helps the beauty industry challenge the misconception that women whose hair is covered don’t take care of it. In fact, Khan told Vogue UK it is quite the opposite.

“You have to wonder—why is it presumed that women who don’t show their hair don’t look after it?” she said. “The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.”

Portraying an expanded definition of beauty, destroying misconceptions and giving a platform to those who are normally underportrayed in the media — all of these things, Khan said, are implicit in her ad spot for L’Oreal.

“How many brands are doing things like this? Not many,” she asserted. “They’re literally putting a girl in a headscarf—whose hair you can’t see—in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have.”

 

Ryder makes comeback with L’Oreal

After returning to television with a spot on the hit series, “Stranger Things,” Winona Ryder already has a new role to prepare for.

According to W magazine, the actor recently sealed the deal to serve as a brand ambassador for L’Oreal Paris. Specifically working on their “Elvive Hair Care” campaign, W reports that the ad series “celebrates the fact that hair can make a comeback from damage.”

With the campaign aligning with Ryder’s ‘comeback kid’ storyline, Senior Vice President of Marketing at L’Oréal Paris Anne Marie Nelson-Bogle told WWD that dry, color-treated hair deserves the same second chance.

“Everyone does love a comeback, and we will be communicating that damaged hair deserves one, too,” she said. “For Winona, we know that from TV sets to the red carpet, her hair has gone through many transformations—her hair is dry and damaged.”

Ryder made her [second] comeback in an ad spot that debuted during the recent telecast of the Golden Globes, says W, starring alongside singer Camila Cabello and actor Aja Naomi King.

Borges to represent L’Oreal Paris

L’Oreal Paris is on a mission to make beauty more inclusive, and their mission continues with Maria Borges.

A regular Victoria’s Secret model, Borges was recently named the new face of L’Oreal Paris, according to ELLE. Borges first made a name for herself in the industry back in 2015, says The Cut, after walking the runway of the Victoria’s Secret Fashion Show with natural hair.

In addition to fronting ad campaigns for the beauty brand, ELLE reports that her new position allowed her to “elect one model to make her runway debut at Paris Fashion Week, Olamide Ogundele from Nigeria.”

As for Borges herself, The Cut shared that she is ready to promote inclusivity and facilitate change.

“I believe in the beauty of diversity and the empowering message that a girl who started from the bottom can be an international beauty symbol and be living proof that our dreams are valid, and the future ahead of us is bright.”

L’Oreal launches ‘Beauty and the Beast’ collection

Makeup fans can get a look just like Belle, thanks to a new Beauty and the Beast-inspired makeup collection courtesy of L’Oreal.

According to Glamour, the makeup company’s new Beauty and the Beast set — which launches just ahead of the March 17 release of the live-action film starring Emma Watson —includes “seven different lipstick and nail polish pairings” that can be purchased as an all-inclusive kit or as pairs.

The collection features a host of red and pink tones, says Glamour,  as “Belle and The Beast each get classic reds, there’s a pink hue for Mrs. Potts, a light tan look for Lumiere the candlestick, an orange-red for fiery Cogsworth, plum for Plumette, and, duh, rose for the famous enchanted flower.”

While the collection is certainly exciting, it is only available from Amazon Italy as of Feb. 9, Glamour reports, though global shipping is offered.

Hari Nef fronts new L’Oreal ad

Beauty is not reserved to one shape, size or skin tone — that’s what a brand-new beauty ad is showing us.

According to GlamourL’Oreal debuted a brand-new commercial during Sunday’s Golden Globe awards for their True Match foundation which starred transgender model Hari Nef, the “first transgender model to be a spokesperson for any L’Oreal Paris campaign in the U.S.”

The campaign — which Fashionista reports is “all about embracing one’s ethnic heritage via foundation choice” — also stars “models Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring and Alexina Graham all make appearances, as do Olivia Culpoand a pregnant Blake Lively” and “features several influencer-slash-models: Cipriana Quann, Aja Dang and Arpana Rayamajhi.”

Fashionista reports that the move toward more diverse casting comes on the heels of similar decisions made by makeup companies like Maybelline and CoverGirl. L’Oreal has even followed suit with a male brand ambassador of their own, says Fashionista: Darnell Bernard, the first male to represent the beauty brand, according to Bernard’s Instagram post.

Sarandon Selected as Face of L’Oréal

The beauty industry is about to get a bit more inclusive.

On Jan. 8, L’Oréal Paris announced that actress Susan Sarandon will be the brand’s latest international brand ambassador, according to Yahoo. At 69, Sarandon joins the likes of Helen Mirren and Diane Keaton as over-65 spokesmodels for the brand.

Yahoo’s Sarah Bliss writes that the decision to feature Sarandon sends a message that beauty is not contingent on age, pointing out that L’Oréal seems to have selected models for every decade of life: “Julianne Moore is 55, Naomi Watts is 47, Lara Stone is 32, Blake Lively is 28 and Karlie Kloss is 23. No matter what age you are, they have a spokesperson to reflect where you are. With a dearth of models over 30, it’s a smart choice that is being noticed.”

Bliss points out that while younger models seem to be chosen based on their appearance, over-65 models are selected not only because they are beautiful, but also because they are strong and successful women. Cyril Chapuy, L’Oréal Paris’ brand global president had this to say on selecting Sarandon as their spokesmodel:

“Susan is a cinematic icon … She is strong, charismatic and talented, and has a compelling sense of self. Her outspoken activism, captivating film work and authentic charm continue to inspire women to be fearless and believe in their convictions.”

According to Yahoo, Sarandon also feels that her partnership with the beauty brand will be impactful. The actress said that she is proud to represent L’Oréal and join in their mission of empowering women.

“The very first time I heard ‘Because I’m Worth It’ [the brand’s motto], it definitely was a shift in the framing of why you should look good. It had to do with women becoming the master of their own lives and decisions. It’s an extremely powerful statement that has transcended time. Beauty comes from the inside; it’s a state of mind,” she said.

Thank you, L’Oréal and Susan Sarandon, for showing us that true beauty transcends age.

 

No Retouching Allowed

Photo retouching and editing has been the object of public scrutiny from both celebrities and everyday women alike. And recently, actress Kate Winslet voiced her own opinions over photo retouching at an Elle Magazine event.

According to The Huffington Postwhen Winslet attended an Oct. 19 event to celebrate Elle‘s “Women in Hollywood” issue, she explained to E! News that when she signed her contract to represent makeup company L’Oreal, she made sure that “none of her images in her Lancôme ads are retouched.”

She explained her reasoning in this way: “I think [young women] do look to magazines, I think they do look to women who have been successful in their chosen careers and they want people to look up to,” she said in an interview with E!. “I would always want to be telling the truth about who I am to that generation because they’ve got to have strong leaders.”

Issues such as these have always been important to Winslet, and she expressed why it’s so important to her: “It’s a hope that other people might follow suit but it does feel important to me because I do think we have a responsibility to the younger generation of women,” adding that we all have a responsibility to raise strong women.

We could not agree more. Thank you, Kate Winslet, for reminding us that what we project is what will shape the future.