Nail polish brand’s cap lets you try before you buy

It can be difficult to resist the urge to test out a beauty a product before you buy it, but this nail polish brand actually wants shoppers to try on a shade prior to making a purchase.

According to PopSugar, LBK Nail Polish has just released 48 shades of lacquer that come in a bottle designed to have shoppers try on the polish without ever having to open the bottle. Thanks to a special cap, PopSugar says the brand’s new polish comes “topped with a special swatched cap that looks like a painted nail” that allows shoppers to “slide your finger underneath to see what the color would look like once applied.”

But the bonuses of LBK’s polish don’t end there: PopSugar says the shades are also vegan-friendly and “seven-free,” meaning that each lacquer is “made without the toxic (but all too common) ingredients of parabens, phthalates (dibutyl phthalate), camphor, formaldehyde, toluene, xylene, and resin.”

Shopper friendly AND safe? Sign us up! Click here to peruse the brand’s offerings.

Nail brand launches first makeup products

There are few things better than affordable, yet high-quality makeup and now, one more company is joining the ranks of producing just that.

According to Cosmopolitan, nail color line SinfulColors is teaming up with actor/musician  Vanessa Hudgens to dive into the world of cosmetics that offers a bold twist on traditional makeup products. Living up to its name, Cosmo says the line deals less in “basics” and more in “metallic brow gels and blue cream shadows.”

Offering gel eyeliner in colors like plum and rose gold, as well as eyebrow tint in copper and burgundy, the line delivers a trendy look that is just as intriguing as it is stunning.

As for Hudgens, the brand’s global color collaborator told Cosmo that her favorite product from the line is the Diva Lash Color Mascara, offering that its striking colors are a unique way to accentuate your eyes, just as the whole line poses a incomparable form of self-expression.

” I love this collection because they’re all about self-expression and wearing makeup without any rules,” she said. “If you’re feeling just a tiny pop of color, do a normal mascara and then just take the color and brush it onto the ends or if you’re feeling like, might as well go for it, just lather it on.”

So far, only a few products are available on Amazon, though Cosmo says the full collection will be available online and at CVS and Walmart starting January 2018. However, what’s for sale so far comes in under $10 — so you can get punched-up color for a palatable price.

Check out the products here.


Orly and MuslimGirl make nail polish for all

The beauty industry just got a little more inclusive, thanks to Orly’s new collaboration.

According to PopSugar, the nail polish company teamed up with to launch #HalalPaint, a line of breathable nail polish that allows Muslim men and women to wear nail polish.

Because traditional nail polish is “believed to create a barrier over the skin, which prevents water from touching every part of the body during ablutions,” PopSugar says that not only does this new product let “oxygen and moisture pass through the polish,” it is also made of “100 percent halal ingredients.”

The six-color line features polish names like “Haram-Bae, The Perfect Amani-Cure, What the Fatima?, Ig-Noor the Haters,” among others, says PopSugar, which were chosen by founder Amani Al-Khatahtbeh and her staff.

Speaking on the impact of the new line, Al-Khatahtbeh told PopSugar that the line is a way of making the beauty industry much more inclusive.

“Many of us are the girls who could never find our names on a keychain, so we wanted to make sure we provided that experience through the collection,” Al-Khatahtbeh said. “This collection is an incredible way to acknowledge the diverse religions that also exist in the beauty world. Although the polishes were made for Muslim women, anyone can wear them!”

The new line will be available starting July 1, but PopSugar says the six-piece collection is currently available for pre-order on for $49.