Miss Peru contestants flip pageant conventions

Contestants of a recent Miss Peru pageant threw tradition to the wind and in the process, brought attention to a very worthy issue.

According to Vogue, during a specific portion of the pageant, contestants are typically asked to share their bust, waist and hip measurements, but instead, they “offered statistics about gender violence in their country.”

One woman, Camila Canicoba, shared that her measurements were that “2,202 cases of femicide reported in the last nine years in my country,” while another, Almendra Marroquín, offered that “more than 25 percent of girls and teenagers are abused in their schools,” reports Vogue.

As the contestants were sharing the statistics, Vogue says newspaper clippings were shown behind them, displaying headlines of different murder and assault instances against women. In the final round of the competition, the issue was brought up yet again, Vogue reports, this time asking contestants to share “how they would best help to end femicide in Peru,” an “initiative is part of a larger movement in Latin America, #NiUnaMenos, ‘not one less,’ started by Argentine feminists.”

Here’s to using these pageants for more than just judging the appearance of women.