Hadid and Reebok team up for ‘#PerfectNever’ campaign

It looks like UFC fighter Ronda Rousey will have a little company in representing Reebok in their #PerfectNever campaign.

According to WWD, Gigi Hadid has signed on to front the brand’s initiative, all in an effort to “encourage women to use exercise and physical fitness ‘as an escape to drown out all of the negativity that surrounds them,’ by zeroing in on the social, physical and mental benefits.”

Although she is an IMG-signed model, Hadid is no stranger to athletics, says WWD, reporting that the 21-year-old was once a competitive athlete herself, participating in horseback riding and volleyball — even attempting the Junior Olympic qualifiers.

But fitness is still a significant part of Hadid’s life, as the model said focusing on the physical demands helps her escape her own psyche.

“Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet,” Hadid said, according to WWD. “When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together. I’d focus on my mistakes which would breed more missteps — a domino effect. Until I learned to change the channel, to refocus, reset. It was my mistakes, my imperfections that motivated me most.”

Seeming like a natural fit for this campaign, WWD explained that the #PerfectNever campaign serves as an “inspirational call to action that asks women around the world to celebrate the beauty of imperfection and champions Reebok’s intrinsic message of self-betterment.”

To see Hadid’s photos for the campaign, click here.

Rousey stars in new Reebok commercial

There’s no such thing as perfection, and UFC star Ronda Rousey is just fine with that.

The fierce MMA fighter just released a new commercial with Reebok, depicting Rousey at first on a photoshoot set looking, well, perfect. But Rousey isn’t there to just look pretty; she’s on a mission to prove that perfection never helped anyone achieve their goals.

As she steps off of the set, she rips off false eyelashes, wipes of lipstick and tears out hair extensions, putting her hair up and seemingly suiting up for battle. In the quick 30-second spot, Rousey commands attention by sharing all of the things that perfection never accomplishes, prompting the hashtag ‘#PerfectNever.’

“Perfect never gets truly tested. Perfect never gets to silence its critics,” she says in the video. “Perfect never gets a shot at redemption. So yeah, I’m fine not being perfect.”

The Bleacher Report says that video references Rousey’s loss to Holly Holm at UFC 193 that snapped her undefeated streak. However, the site also points out that the commercial makes it apparent that Rousey is ready to fight — not for perfection, but for redemption. Even the video’s ending with Rousey punching a heavy bag says that she’s more than ready to silence her critics and defend her talent.

Chasing perfection may be fruitless, but proving yourself — that’s something we can get behind. Go get ’em, Ronda.

To watch the whole ad, click here.