Denim done right by Torrid

Shopping for jeans can be a loathsome process; search around the Internet and you’ll find that women everywhere largely dislike shopping for the wardrobe staple. But hitting the stores for denim doesn’t have to be frustrating — that seems to be the message behind new ads from Torrid.

According to the Huffington Post, the plus-size retailer recently unveiled a new campaign featuring 11 women — a mix of actresses, models and customers — each donning denim from Torrid’s collection. The best part of the ad: each woman is wearing denim that fits and flatters her curves, thus proving that it is possible to find jeans that make you feel confident and not frustrated.

Included in the ad for the size 10-30 retailer was Orange is the New Black star Adrienne C. Moore, who shared her “empowering” experience with the Huffington Post.

“Meeting all these ladies following their dreams and passions, it was really empowering to hear all their different stories,” she said, according to the Huffington Post. “From a fashion standpoint, it looked amazing. It was so interesting to see the array of denim and styles accentuating everyone’s beautiful curves.”

Model Philomena Kwao also posed for the ad, later telling the Huffington Post that what struck her most about the experience was the diversity among the group of women. “It is an incredible thing to be a part of an inspiring group of women, all of us different sizes, ages and races come together. We all looked amazing,” she shared.

Despite their superficial differences, Kwao told the Huffington Post that they all had one thing in common: a belief that clothing should be affordable and make women feel comfortable in their own skin.

“It was like we were all old friends, united in the belief that every woman, regardless of size, age, race or sexuality should have access to affordable clothing that makes them feel beautiful and allows them to express themselves.”

To find denim (and other pieces!) that are sure to make you look beautiful, head over to Torrid.

Swimsuits for All in SI

Barbie is looking a little more diverse, #AerieReal is featuring unretouched models and the 2016 Sports Illustrated Swimsuit Issue is becoming more body inclusive.

According to The Huffington Postnot only is model Ashley Graham set to pose in the infamous edition of the magazine for the second year in a row, it was announced on Tuesday, Feb. 9 that she would be joined by two other models — Philomena Kwao and 56-year-old model Nicola Griffin.

The trio will appear in a set of ads for Swimsuits for All, a company that designs flattering swimwear for all body shapes, starting at size 8 and going up to size 34. The body-inclusive brand made history last year for placing the first-ever plus-size ad in the magazine.

This year, the company features three curvy models in their #SwimSexy campaign. Each model is posing in the same gold metallic bikini, showing just how flattering their suits are for all ages and body types. Making history this year is 56-year-old Nicola Griffin, who, according to Swimsuits for All, is the oldest woman ever to be featured in the magazine.

Griffin explained her excitement over taking part in the campaign to The Huffington Post this way: “I am overjoyed to represent all women over the age of 50 and hope this campaign inspires them to feel confident in a swimsuit — a gold bikini, no less! I am a proud mother and love that my body reflects that.”

Kwao shared a similar sentiment, saying that she “never dreamed”  she “would be a swimsuit model.”

Be sure to check out their ads in the Sports Illustrated Swimsuit Issue that comes out next week (and goes live online on Feb. 15).