Mall retailer hints at digital comeback

Your favorite retailer of yesteryear is about to make a comeback.

That’s according to Cosmopolitan, who says Wet Seal has not only reintroduced its Plus & Curve line online in July, but has done so at the specific request of fans. With nearly 200 items that come in sizes ranging between XL and 3XL and sell for under $50, Glamour reports that the line includes ” bodysuits, dresses, trousers, cardigans, blouses, and more—in a range of trendy silhouettes and prints that are all, again, incredibly affordable.”

But that’s not the only unique thing about this collection; Cosmo says Wet Seal designed the collection with the help of the very fans who requested it, with them crowdsourcing new designs online.

The final component of the brand’s reintroduction is their social media campaign. Called “#WetSealGetsReal,” Glamour says the campaign “aims to empower followers to share inspiring stories of self-love on Instagram.”

With all of this positivity and accessibility going on, it looks like it’s time to let Wet Seal back into our hearts.

Time to get shopping!

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Siriano: Business tripled, thanks to extended sizes

Who can singlehandedly triple their business, restructure an entire industry and redefine the commonly-accepted depiction of beauty? Only one person: Christian Siriano.

According to Glamour, the fashion designer — who has featured plus-size models in his fashion shows and has been determined to make his clothing size inclusive — recently explained the scope of the impact these moves have had on his business. In a panel discussion at the 92nd St. Y with executive director of the Council of Fashion Designers of America Fern Malli, the 32-year-old Siriano said his business has changed drastically, and all for the better.

“Adding plus sizes to my line tripled my business. Why wouldn’t you do that?! Do we not want to triple the business?” he said. “Do we not think these women should wear our clothes? Do we not want these women to have beautiful things because we’re afraid they’re not beautiful? What is going on here?”

Now 50 percent plus sizes, according to Glamour, Siriano’s business has clearly changed for the better — and it’s doing the same for the fashion industry at large.

“We got Moda Operandi to change their whole website—now they go up to our sizes,” he said. “Knowing we have a part in change like that, it’s amazing…but it’s still crazy to me that it’s not the norm.”

Amen to that.

McGrady debuts new swim collection

If affordable, size-inclusive swimwear has been at the top of your shopping list for a while, a new line is waiting in the wings (or waves?) to deliver all of that and more.

According to Glamour, model now-known for her feature in Sports Illustrated‘s Swimsuit issue Hunter McGrady has just designed and launched her own swimsuit collection that keeps size, style and price in mind. Collaborating with U.K. swim and lingerie brand Playful PromisesGlamour says the 10-piece capsule collection was born of the model’s own desire to find trendy, yet size-inclusive swimsuits.

“I’ve never been able to walk in somewhere and absolutely love every single piece,” McGrady told Glamour. “I feel like that’s such a big misconception: that because we have a bigger, curvier body, we should be covered up. I wanted to be sexy and I wanted to feel like I could go out and wear what my size 2, 4, 6, 8 girlfriends were wearing.”

Thus, McGrady’s collection features silhouettes ranging from off-the-shoulder bikinis to cut-out one-pieces and comes in a size range of 12 to 20, says Glamour, even making sure for there to be healthy selection of styles to suite a variety of tastes. Did we also mention that all styles are priced under $75?

Also adding to the collection’s uniqueness is that each piece was fitted on a range of curvy models to ensure the best fit possible on diverse body sizes, reports Glamour, not to mention that they come with features like a powered mesh front-lining on one pieces and a sew-in shelf for comfortable bust support.

With a host swimsuits sure to make wearers of all sizes comfortable in their own skin, McGrady told Glamour that she is ready to see how her swim styles change the swim game for women this summer and beyond:

“I have so many beautiful women in my life who are a size 14 and above who are strong and empowering and wonderful women, who own their bodies and who are sexy,” she said. “And you know what? I want to see a beach full of size 14, 16, 18, 20 and above running around [in this collection]. We should be embracing our beautiful bodies as they are.”

Ready to shop the line? Click here.

Draper James debuts collection with Eloquii

Following a quick-selling collaboration, Reese Witherspoon’s Draper James and extended-size brand Eloquii are teaming up yet again for an all-new collection.

According to InStyle, the companies are releasing a revamped summer series that offers “gingham on a flattering flare dress, lightweight chambray, floral prints, and fresh stripes. With summer-ready styles up for grabs, InStyle says that the collaboration also has two other very important features: “nothing is priced over $145 and sizes go up to 28.”

While the looks are very on-trend — hello, gingham! — they are also as classic as can be, offering simple, clean silhouettes that will last season after season. And with pieces priced under $145, it’s style and accessibility all rolled into one.

Check out the collaboration right here.

Mall brands to release extended-size collections

While there used to only be a handful of specialty shops for extended-size clothing, these days, some major clothing brands are ditching their narrow size ranges in favor of offering fashion for all.

According to ELLE, some well-loved mall brands are releasing their very own curvy-friendly clothing collections. For example, both Madewell and sister-store J.Crew have both announced that they will extend their denim offerings to include up to a size 35, reports ELLE, even releasing a new denim style called “‘curvy high-rise skinny jeans’ which was designed especially for women with ‘an hourglass shape.'”

Target’s newest project, Universal Thread, is a whole label dedicated to plus clothing, featuring up to a size 26W, says ELLE, while LOFT’s forthcoming extended-size offerings will be a first for the brand.

Meanwhile, ELLE reports that longstanding mall brand NY & Company is taking a different approach to expanding their size range: piggybacking off of actor Gabrielle Union’s collection with the brand, NY & Company and Union are releasing a new collection called #AllTogetherNow that goes up to a size 20 and 2XL. To help the launch the collection, ELLE says Union “recruited her Being Mary Jane co-stars, Lisa Vidal, Margaret Avery, and Raven Goodwin” to help show off all the line has to offer.

All of these new extended size lines just prove that fashion is for every body because, as LOFT said, “Because no two bodies are alike–and that’s a beautiful thing.”

Model recreates Hadid’s nude photo shoot

All it takes is one person to make a difference, to highlight a different path or offer a different point of view. And model Diana Sirokai did just that in one photo.

According to PopSugar, the London-based curvy model decided to recreate a Stuart Weitzman ad featuring Gigi Hadid, in which Hadid is wearing nothing but a pair of Weitzman’s Clinger boots. In Sirokai’s version, PopSugar says the model went nude — save for a pair of black boots — and captioned her photo, “I was just wondering how a model my size would look on this.”

The result was an equally stunning photograph, one that shows that beauty is not determined by size or weight but by what projects from within: confidence, strength and inner beauty.

Way to go, Diana! Click here to see her photo.

‘OINTB’ star unveils new clothing line

Clothing isn’t just about fulfilling a basic need; it can be a deeply personal means of expressing yourself. So when a designer creates a clothing line out of their needs, wishes and dreams, it’s sure to be something special.

Take the new clothing collection created by Orange is the New Black star Danielle Brooks. According to HuffPost, the actor teamed up with plus clothing line Universal Standard to design a capsule collection based on one simple question: “If you could design three pieces that you always wished you had in your closet but could never find, what would they be?”

With that in mind, Glamour says Brooks designed a “short and sweet” line, offering three pieces consisting of overalls, an off-the-shoulder sweater dress and a pleated shirtdress. While a collection of only three pieces may seem a bit too compact, Brooks told Glamour that the first thing she thought of when creating the line was designing something “transformable.”

“I was thinking, You know what could be cool? Having something that is transformable,” she said. “I chose the off-the-shoulder dress, because I felt like this is something I was just comfortable wearing. So if I’m on a plane and I want to be casual, then I step [out of the airport] and there’s paparazzi in my face and I want to feel a little more glamorous, I can take this dress either direction.”

The final two pieces — the overalls and shirt dress — were created from two different inspirations, Brooks told Glamour: the former to fit and flatter curvy figures and the latter to riff off a shirt she saw Solange Knowles wear. HuffPost reports that all of the pieces are under $200, with the sweater dress coming in at $190, the shirtdress at $110 and the overalls at $120, all available in sizes 10 to 28.

Armed with three looks that offer women of all sizes an effortless style, Brooks shared with Glamour that, even though they are her designs, she still can’t quite believe that she had the chance to do such a thing.

“…It’s crazy to finally have clothes out there that I designed. That never ever crossed my mind when I was a teenager, shopping at Walmart looking in the men’s section.”

 

Eloquii and Holliday collaborate on ‘noir’ campaign

Tess Holliday is killing the game yet again, this time fronting a brand-new campaign for extended-size brand Eloquii.

According to InStyle, the author-model-activist teamed up with Eloquii to star in the ad campaign for their latest Noir Collection, all 11-piece capsule collection that “comes just in time for holiday dressing, thanks to the collection’s lineup of stunning evening gowns, cocktail dresses, and jumpsuits.”

Shot in Paris, the campaign is just as glamorous as Holliday is, who is showing off clothing part of Eloquii’s Black Tie Collection, says InStyle, which is their an eveningwear line that features pieces crafted with intricate bead work and luxurious materials.

As far as price, InStyle says the line costs a bit more than typical Eloquii pieces, but offers that the cost is worth the glamour, considering these are “investment pieces” that will stand the test of time and offer endless style year after year.

Ready to shop the collection? Click here.

WHBM debuts curve collection

White House Black Market has just unveiled the curvy clothing collection of our dreams.

According to InStyle, the modern fashion company “expanded it’s selection to include curve sizing accompanied by a gorgeous ad campaign featuring body positivity activist and supermodel Candice Huffine.”

Offering a smattering of the most sleek, modern and stylish looks, InStyle says WHBM’s collection includes everything from dress pants and blouses to skirts, dressing and suiting. The best part is that the line is available in sizes ranging from 14W to 24W, and everything is priced under $220, reports InStyle. 

Our pick: 

The ponte leggings. At just $49, these leggings offer the comfort of your favorite pair of yoga pants while combing them with the look of a regular pant, making for a comfortable and versatile wardrobe item that can take you from work to weekend in no time.

Check out the rest of the collection here.

LOFT unveils new curve line

Fashion is for all, and Gwynnie Bee is giving us the curvy line we’ve been waiting for.

According to InStyle, the fashion delivery service just unveiled a new collaboration with LOFT, offering sizes from 10 to 26. The exclusive 23-piece line will include a range of items, says InStyle, such as “workwear pieces like slacks and blouses as well as more relaxed fare like cuffed jeans and tees.”

While the line isn’t available for purchase until February 2018, InStyle says that members can already rent items from the collection.

Our pick:

The cuffed jean. The perfect utility item, these jeans are an ideal wash, allowing to be easily dressed up or dressed down. With the right top and accessories, these jeans can take you from day to night and from brunch to a night on the town.

Shop the collection here.