Siriano: Business tripled, thanks to extended sizes

Who can singlehandedly triple their business, restructure an entire industry and redefine the commonly-accepted depiction of beauty? Only one person: Christian Siriano.

According to Glamour, the fashion designer — who has featured plus-size models in his fashion shows and has been determined to make his clothing size inclusive — recently explained the scope of the impact these moves have had on his business. In a panel discussion at the 92nd St. Y with executive director of the Council of Fashion Designers of America Fern Malli, the 32-year-old Siriano said his business has changed drastically, and all for the better.

“Adding plus sizes to my line tripled my business. Why wouldn’t you do that?! Do we not want to triple the business?” he said. “Do we not think these women should wear our clothes? Do we not want these women to have beautiful things because we’re afraid they’re not beautiful? What is going on here?”

Now 50 percent plus sizes, according to Glamour, Siriano’s business has clearly changed for the better — and it’s doing the same for the fashion industry at large.

“We got Moda Operandi to change their whole website—now they go up to our sizes,” he said. “Knowing we have a part in change like that, it’s amazing…but it’s still crazy to me that it’s not the norm.”

Amen to that.

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McGrady debuts new swim collection

If affordable, size-inclusive swimwear has been at the top of your shopping list for a while, a new line is waiting in the wings (or waves?) to deliver all of that and more.

According to Glamour, model now-known for her feature in Sports Illustrated‘s Swimsuit issue Hunter McGrady has just designed and launched her own swimsuit collection that keeps size, style and price in mind. Collaborating with U.K. swim and lingerie brand Playful PromisesGlamour says the 10-piece capsule collection was born of the model’s own desire to find trendy, yet size-inclusive swimsuits.

“I’ve never been able to walk in somewhere and absolutely love every single piece,” McGrady told Glamour. “I feel like that’s such a big misconception: that because we have a bigger, curvier body, we should be covered up. I wanted to be sexy and I wanted to feel like I could go out and wear what my size 2, 4, 6, 8 girlfriends were wearing.”

Thus, McGrady’s collection features silhouettes ranging from off-the-shoulder bikinis to cut-out one-pieces and comes in a size range of 12 to 20, says Glamour, even making sure for there to be healthy selection of styles to suite a variety of tastes. Did we also mention that all styles are priced under $75?

Also adding to the collection’s uniqueness is that each piece was fitted on a range of curvy models to ensure the best fit possible on diverse body sizes, reports Glamour, not to mention that they come with features like a powered mesh front-lining on one pieces and a sew-in shelf for comfortable bust support.

With a host swimsuits sure to make wearers of all sizes comfortable in their own skin, McGrady told Glamour that she is ready to see how her swim styles change the swim game for women this summer and beyond:

“I have so many beautiful women in my life who are a size 14 and above who are strong and empowering and wonderful women, who own their bodies and who are sexy,” she said. “And you know what? I want to see a beach full of size 14, 16, 18, 20 and above running around [in this collection]. We should be embracing our beautiful bodies as they are.”

Ready to shop the line? Click here.

Conrad to add plus sizes to Kohl’s line

Lauren Conrad’s Kohl’s line is slowly becoming more inclusive, first with maternity clothing and now with plus sizes.

According to WWD, Conrad’s LC Lauren Conrad brand is expanding to include plus-size offerings, with her entire limited-edition runway capsule collection debuting at New York Fashion Week on Sept. 6. Now featuring sizes 0X to 3X, Glamour reports the brand launched its new plus styles in a partnership with blogger Loey Lane, who starred in a photoshoot to show off some of the new looks from the runway collection.

Lane also shared her frustrations with plus clothing, says WWD, writing, “Can’t I just wear whatever I want? Why wouldn’t anyone just wear what makes them comfortable and happy and not think about how others feel about the garments they’re putting on their own bodies?”

Ready for Conrad’s latest collection? Glamour says the new styles will include “holiday-ready velvet, metallics, and faux fur,” and will retail between $12 and $154.