Cara Delevingne’s partnership with Puma is about much more than modeling stylish sportswear.
According to Fashionista, the model teamed up with the athleticwear brand to launch a series of mini documentaries called #DoYouStories. Taking place in Uganda, Canada and the United States, Fashionista reports that the series features “the stories of women refugees, spoken-word poets, martial arts teachers and more.”
The four-episode series begins with a trip to Uganda with the UN’s “Girl Up” foundation to meet with refugees in South Sudan, while Fashionista says the remaining episodes have Delevingne participating in literacy programs, meeting anti-bullying activists and “taking martial arts lessons from a hijab-wearing doctor through an organization called Martial Smarts.”
Want to learn more about Delevingne’s project and the fearless women she’s met with? Click here.
Own who you are and don’t be afraid to share your spirit with the world — that is the message behind a new ad campaign for Puma starring English model and actress Cara Delevingne.
According to ELLE, the athleticwear brand recently announced Delevingne as an ambassador for Puma Women, joining the ranks of other high-profile names in fashion and pop culture like Kylie Jenner and Rihanna. Her first project with the company: starring as the face of Puma’s “Do You” campaign, which ELLE reports was directed by Rihanna, who has served as the company’s creative director since 2014.
Inspired by Rihanna’s own words — “I dare myself to make things work. I don’t do things for response or controversy. I just live my life” — ELLE says Delevingne explained that the new campaign is all about living the truth of who you are.
“To ‘Do You’ is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement,” Delevingne said in a statement, according to ELLE. “It’s about accepting who you are, no matter your faults. ‘Do You’ is about finding your truth and sticking to it.”
To check out photos from the “Do You” campaign, click here.