Sephora begins offering free makeup classes for transgender customers

Sephora just became your favorite one-stop makeup shop all over again.

That’s because Cosmopolitan reports the beauty chain will start offering makeup classes that “cater specifically to those who identify as transgender or non-binary.” Beginning this month, Cosmo says the classes are part of their “Classes for Confidence” campaign that aims to educate shoppers and “already includes a beauty class called ‘Brave Beauty in the Face of Cancer.'”

This latest set of courses titled, “Bold Beauty for the Transgender Community,” are free of charge, according to Cosmo; they will be offered at all participating locations and consist of “90 minutes of personalized skincare advice, expert tips on color-correcting and color matching, and lessons on application techniques.”

To enroll in a class, shoppers can sign up on Sephora.com, and if you can’t make it into a store, Cosmo says customers can check out video tutorials on Youtube starting June 4 on the company’s Sephora Stands Youtube Channel.

 

Youtube star releases ultra-bright highlight palette

If you’re looking for something to brighten up your life in these dreary winter months, a brand-new highlight palette is here to make sure your days are never dull again.

According to Elite Daily, Youtube beauty star Natasha Denona has added to her beauty collection with brand-new Diamond & Blush palettes, which feature “ridiculously blinding illuminators” that catch and balance light as much as a real diamond.

Retailing for $89, Elite Daily says the palettes are available in two colors: “Darya, which contains pinky peach shades of blush and highlighter, perfect for light to medium skin tones, and Citrus, containing bronze and bright pink hues, ideal for medium to deep skin tones, as well as a totally unpredictable bright lime-tinted yellow hue.”

As far as what’s included in the “giant, six-panned palettes,” Elite Daily reports that they contain a “glow cream, a diamond powder, a cream blush, a powder blush, a duo chrome highlighter, and what Denona refers to as ‘Extreme Glow.'”

So where is this shiny wonder available? At Sephora, of course! Click here to shop the look now.

Target to revamp beauty aisles

It’s safe to assume that [almost] everyone loves a good Target run, but now, the one-stop shop is giving us another reason to adore them even more.

According to Glamour, Target will be giving their makeup aisles a major makeover, reporting that it will more closely resemble a Sephora store than it currently does. The revamp, says WWD, will take effect in 75 stores nationwide by the end of October, offering “an open floor plan to make roaming the beauty section easier,” as well as “better lighting and low shelving.”

Glamour also reports that, in addition to increasing offerings from popular brands like E.l.f and Glow Studio, the store will also try to sell less mainstream makeup brands, offering “curated spots for up-and-coming trends, men’s products, natural brands, and South Korean–inspired products, along with cheap, cute minis.”

Additional changes are set to include more service counters with specially trained makeup personnel and even an NYX brand Brow Bar.

The only question left is when your nearest Target will get the changes!

 

Faux Filter foundation offers shades for all

It should be a no brainer that makeup should be available in all shades to fit the many beautiful skin tones that exist in the world. While some makeup companies are still trying their best to expand their offerings, one brand seems to have it down pat — and shoppers have noticed.

According to Glamour, beauty guru Huda Kattan recently released her Faux Filter Foundation, a “fine-tuned formula for filtered-looking skin in real life, without the makeup artist know-how.” But that’s not all that’s revolutionary about the foundation; Glamour reports that the line features 30 shades that aim to fit a range of skin tones.

“There’s so much more to your skin tone than meets the eye. I would hand-mix the formulas myself, make the shade elaboration, and call them back in to test,” Kattan told Glamour. “And that’s why I’m so pleased we’ve created a really representative 30-shade offering. We shade-matched hundreds of people to ensure that our final selection would be all-inclusive.”

While the foundation collection was released within the past week, 12 the 30 shades have already sold out at Sephora at the time of this writing. And what’s more is that Glamour points out that the foundation is no more or less expensive than other brands, coming in at $40.

Ready to find your shade? Click here.

Rihanna previews Fenty Beauty collection

Your fall beauty haul is about to get a major upgrade, thanks to Rihanna’s Fenty Beauty line.

According to Glamour, while the highly-secretive line will finally make its debut on Friday, Sept. 8, the “Wild Thoughts” singer released three campaign teasers late last week, and it is already shaping up to be a collection worth splurging on.

HelloGiggles reports that the line likely consists of “a wide array of eyeshadows, lip products, and highlighters,” which will surely be a welcome addition to any makeup bag this fall. But beyond the technicalities of what products are included in the line, the campaign is also drawing attention for its inclusive representations of beauty. One of the first ads for the line features models such as Halima Aden, Slick Woods, Camila Costa and Paloma Elsesser, says Glamour, all of whom contribute to the overall diversity of the project.

One model included in the project, Leomie Anderson, seemed to have summed up the motto of Fenty Beauty perfectly when she wrote on Instagram that is is “the beauty brand for girls who know who the f-ck they are and aren’t afraid to show it.”

Ready for some Rihanna in your life? Be sure to check out Sephora on Sept. 8 for a chance at some of these Fenty products.

 

Sephora seeks to inspire budding female entrepreneurs

Likely one of the most recognizable beauty retailers in the game, Sephora isn’t just the store of choice for many makeup buyers; it is also becoming a source of inspiration.

According to FashionistaSephora announced an expansion of their Sephora Accelerate program, which “offers support and mentorship to female entrepreneurs in the beauty space.” The additions to the program include an “open application process” for sustainability and technology fields in the world of beauty, says Fashionista, areas that are both relatively new in that market.

Beyond the new application process, which closed in January, the program is expanding  their Classes for Confidence series, reports Fashionista, which is “the retailer’s schedule of complimentary in-store classes designed to empower women facing major life transitions, such as unemployment or serious illness.”

With over 300 hours of mentorship logged in its first year, Fashionista reports that Sephora’s Head of Social Impact Corrie Conrad said she hopes the program not only keeps Sephora at the fore of the beauty industry, but also inspires women to create their own success stories.

“I think that our purpose of inspiring fearlessness and female empowerment has resonated so authentically,” Conrad told Fashionista. “If you look at our client base, the majority are women — it’s building off of our previous ongoing commitment to [gender] diversity in the workplace.”