Mall retailer hints at digital comeback

Your favorite retailer of yesteryear is about to make a comeback.

That’s according to Cosmopolitan, who says Wet Seal has not only reintroduced its Plus & Curve line online in July, but has done so at the specific request of fans. With nearly 200 items that come in sizes ranging between XL and 3XL and sell for under $50, Glamour reports that the line includes ” bodysuits, dresses, trousers, cardigans, blouses, and more—in a range of trendy silhouettes and prints that are all, again, incredibly affordable.”

But that’s not the only unique thing about this collection; Cosmo says Wet Seal designed the collection with the help of the very fans who requested it, with them crowdsourcing new designs online.

The final component of the brand’s reintroduction is their social media campaign. Called “#WetSealGetsReal,” Glamour says the campaign “aims to empower followers to share inspiring stories of self-love on Instagram.”

With all of this positivity and accessibility going on, it looks like it’s time to let Wet Seal back into our hearts.

Time to get shopping!

H&M restructures sizing, expands size range

H&M is poised to overhaul its sizing system, and the changes are making way for a greater range of sizes.

According to Glamour, a spokesperson for the brand explained that “H&M in the USA will be updating their sizing structure for ladies’ customer starting with new summer and fall 2018 products.” And this new sizing will affect customers in more ways than one.

For example, Glamour says shoppers should anticipate wearing one numerical size smaller than their usual size in the store, something they plan to make known to their customers by placing explanatory tags on items that would be affected by the changes. Also coming on the heels of this update is an extended size range, which Glamour reports will now span from 0 to 26.

While the changes are new to the U.S., they originated across the pond. Glamour says that size updates were first reported in the U.K. last month, in which “an H&M spokesperson announced that the brand was ‘taking the steps to change our womenswear measurements to be in line with [standard] UK sizing,’ according to the BBC,” something that followed months of customer complaints about inconsistent sizing.

Now that the changes are hitting North America, hopefully this marks the beginning of truer sizing and better fit.

Anderson announces fitness collection with QVC

Finding stylish workout clothes that don’t compromise on fit and comfort is getting a bit easier these days, thanks in large part to a brand-new collection created by a fitness genius.

According to InStyle, fitness guru Tracy Anderson is set to launch a collection of versatile workout-wear in a collaboration with G.I.L.I., a brand by TV personality Jill Martin. The collection, which will be an exclusive to QVC, InStyle reports, will combine Anderson’s “fitness expertise with my passion for creating garments for women of all shapes and sizes,” said Martin.

With Anderson’s signature fitness techniques, InStyle points out that activewear that will withstand even the most intense of workouts is clearly a must for her new collection. But, the pieces must also pull double duty; that’s why InStyle says the collection features everything from leggings, to jogger pants and even body suits.

For QVC, incorporating the new activewear collection something of a no-brainer.

“More and more, we’re hearing that our customers are craving activewear that performs well in the gym and looks great when running errands or relaxing with family and friends,” said Rachel Ungaro, Vice President of Buying for QVC about the launch of the collection, “which is why we were so excited to work with Tracy and blend her fitness expertise with the G.I.L.I. style that our customers know and love.”

So what are the specifics of the collection? InStyle reports that piece will be priced between $24 and $150, and will make their QVC debut on June 5 at 8 p.m. EST.

 

Hunter boots make debut at Target

Hunter boots are no longer reserved for those willing drop upwards of $100, thanks to a brand-new collaboration with Target.

According to Refinery29, the British retailer is partnering with everyone’s favorite one-stop shop to release “exclusive versions of the brand’s rain boots, raincoats, and backpacks.” Additionally, Refinery29 reports that the collaboration will also mark the first time Hunter will sell homewear items, including coolers, hammocks and sunshades, with over 300 products total included in the line. The best part — most of the collection will be priced under $30.

However exciting, the partnership does appear to be an oddball match; but for Hunter’s creative director Alasdhair Willis, one image changed the way he viewed the brand and its accessibility, reports Refinery29: a photo of Kate Moss wearing Hunter rain boots at a music festival in 2005.

“Our boots, outerwear, and backpacks are now worn at festivals across the globe, come rain or shine,” he said in a release. “Recognizing our shared spirit of adventure, getting outdoors and appeal to the whole family, we wanted to create a collection that celebrates that, whether that be a summer gathering in the backyard, weekends away, or at a music festival.”

With a communal, outdoor spirit in mind, the collaboration couldn’t come at a better time: Refinery29 says the collection will make its debut in Target stores and online on Sat., April 14.

Luxury hijabs hit high-fashion world

Sometimes, the best ideas are born from personal experiences. Such is the case with Melanie Elturk, CEO of Haute Hijab.

When she was growing up, Elturk “found it hard to find hijabs that made her feel confident,” according to ELLE, owning two hijabs that made her feel “anything but beautiful.” On a mission to make a change, ELLE says Elturk collected vintage silk scarves and by 2010, founded Haute Hijab, which is dedicated to offering stylish, beautiful hijabs for Muslim women.

With paisley, leopard and floral-printed hijabs — along with beautiful solid styles — presenting a selection of everyday hijabs for only $20, Elturk certainly accomplished her goal of providing beautiful, yet affordable hijab styles for Muslim women. But now, Elturk is taking that mission one step further with her brand-new luxury line.

ELLE reports that the five-piece collection features hand-crafted hijabs made from “100 percent silk, Swarovski crystals, hand-cut lace and other embellishments,” and retail between $250 and $325. With styles like the “Black Tie Lace” offering a silk construction with a tulle overlay and hand-embellished organza flowers, it’s hard not to notice the care and detail with which the line was crafted.

Most of all, however, it seems like the line speaks not only to Elturk’s original mission, but also her vision for the future.

“Our generation has the opportunity to redefine what it means to be Muslim-American,” she writes on her website, “and through your unique stories and successes, we’re contributing to a new mindset where hijab and American are not mutually exclusive but rather, exist in harmony as part of a greater American multicultural mosaic.”

To shop Haute Hijab, click here.

New Target brand to offer inclusive denim options

We’ve all seen the memes about Target: shoppers go in for one thing and leave with more than they thought they needed. But when it comes to clothing, the superstore is about to unveil a line we always knew we needed but never had.

According to Bustle, Target’s new in-house clothing brand Universal Thread — which is replacing their beloved Mossimo line — will be a “size-inclusive denim-focused brand” that will feature bags, tops, shoes and, most importantly, denim ranging in sizes 00 to 26W. Moved to create the brand out of women’s disdain for denim shopping, Bustle says  Target Executive Vice President and Chief Merchandising Officer Mark Tritton offered that the line attempts to solve the common problems women face when trying on jeans.

“Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging,” Tritton said of a survey of 1,000 women. “That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.”

But beyond offering range of sizes to accommodate the figures of all women, Bustle reports that the line also aims to be an affordable alternative to traditionally pricey mainstream denim brands, costing up to 10 percent less than Target’s current denim offerings.

With cost and fit under control, Universal Thread seems to tick all the boxes on the list of what comprises an accessible denim line. However, the brand goes the extra mile, according to Bustle, offering an adaptive collection that is “filled with back pocket-less jeans and shirts without tags in them,” making their sensory-friendly pieces “perfect for people on the spectrum or for people with other touch-sensitive disabilities.”

Debuting online and in-store on Feb. 4, Universal Thread will even include a handful of eco-friendly offerings, so Target shoppers can find even more of what they want — or didn’t even know they wanted! — the next time they grab one of those iconic red shopping carts.