It all started with the hiring of new faces; from Issa Rae to Ayesha Curry and Maye Musk, CoverGirl was slowly but strategically building something new and exciting. And now we know: CoverGirl has officially rebranded itself as the makeup of the strong and fearless.
According to Glamour, the iconic makeup brand has just changed their long-time slogan from “Easy, breezy, beautiful CoverGirl” to “I am what I make up,” marking the new mantra with an equally powerful short film filled with all the badass women they’ve featured as brand ambassadors.
Glamour succinctly described the brand’s new direction this way:
“…Its shift from sugary-sweet messaging to including more real women of substance feels incredibly needed—and incredibly now. Its point is loud and clear, makeup is for everyone.”
With a new slogan and a host of powerful women to prove it true, we cannot wait to travel this new journey with CoverGirl.
Watch the video here.
It can be hard to get some of the strongest and brightest women in the same spot at once, but thankfully, Kate Spade New York just put all of their stories in the same book.
According to ELLE, the fashion company recently debuted a new coffee table book called She: Muses, Visionaries and Madcap Heroines, which “highlights all the badass women you already know and love.”
Incorporating a selection of profiles, photos and quotes from some of the strongest women around, WWD says the book takes readers on a tour of iconic women — both real-life and fictional — who have made their mark on the world, ranging from Gloria Steinem, Leandra Medine and Chimamanda Ngozi Adichie to Miss Piggy and Carrie Bradshaw.
“The book’s mini-profiles are interspersed with pages dedicated to words of wisdom, personal essays and the brand’s signature ‘she’ statements,” reports WWD. “‘She does everything she can and everything she can’t,’ reads one quote next to a blurred photo of a woman twirling in a pink ballgown.”
This book of badassery was just released on Oct. 10 and is available on Amazon for $25.47.
Friday is here, and with the weekend officially upon us, you might feel like relaxing before jumping into your weekend plans. Whether your agenda includes going out every night, sampling every brunch in a 30-mile radius or cozying up with a good book, it won’t hurt to celebrate the start of the weekend with a bit of inspiration from some of the most powerful women around.
So before diving into your busy — or lazy — weekend schedule, be sure to give these online reads a glance:
“How Shania Twain Learned to Feel Beautiful After Tragedy and Self-Doubt” – Without a doubt one of my favorite artists of all time, Twain imparts her tale of self-doubt, tragedy and eventual acceptance and self-love to InStyle‘s Sarah Cristobal. From feeling anything but pretty as a child to learning how to feel comfortable in her own skin through the loss of her parents, a divorce and a vocal cord injury, Twain’s determination to overcome all that life has thrown at her is the definition of beauty and grace.
TIME magazine’s “Firsts” series – A series of video and print interviews with women who have been the first in their industry to achieve success, this project aims to inspire women and girls to “find someone whose presence in the highest reaches of success says to her that it is safe to climb, come on up, the view is spectacular.” With interviews ranging from Oprah Winfrey to Serena Williams, Barbara Walters to Selena Gomez, this series will not only make you believe in the power of women, but also in the power of your own abilities. Two of the most notable interviews come from Ava DuVernay, the first black to direct a film nominated for a Best Picture Oscar (Selma), and first female secretary of state Madeleine Albright; I would be lying if I said I didn’t cry watching them speak.
So wherever your weekend takes you, be sure to get a healthy dose of empowerment from some of the most inspirational women of our time.
Aerie‘s inclusive shopping experience started with using more diverse models that were not retouched. Now, their mission continues with their new inclusive nude offerings.
According to Mic, the American Eagle company announced on Wednesday that they will incorporate five new shades of nude into their line of bras and underwear. Called the Real Me collection, Mic says the new nudes palette includes are available in five inspirationally-named shades: “Honesty, Inspiration, Strength, Energy and Confidence,” which “vary from light brown to dark brown.”
Discussing the products’ launch, Jennifer Foyle, Aerie’s global brand president, shared that the new shades aren’t the only reason to be excited.
“…Not only are we offering a beautiful palette that includes a wide range of nudes, but the amazing second-skin soft fabric of these bras lets you feel like your real self,” she said in an email to Mic. “These bras have ultimate comfort and are super lightweight, all while providing amazing support with the right amount of coverage. This is a collection truly designed to move with you, shape to you and feel like you.”
So far, Mic reports that the Real Me collection offers unlined bras, thongs, bralettes and boy briefs in the new hues.
Strength is not determined by your physique; it’s instead determined by your skills and your perseverance — that’s what a new feature from BuzzFeed is proving.
In their piece called, “Here’s What It’s Like to Be a Plus-Size Athlete,” BuzzFeed staffers interview seven plus-size athletes about their respective sports and what they gain from participating in sports. From a pole dancer and marathoner to cyclists and lifters, the seven women profiled all had one thing in common: they refuse to be bound by stereotypes that perpetuate one image of athleticism.
Kristina Rodriguez, a “cyclist-yogi-baby powerlifter,” told BuzzFeed that her favorite part about her sport of choice is getting to prove people wrong.
“Women have to face so much bullshit about body image,” she said. “Men do too, don’t get me wrong, but you get extra as a woman in sports. People have doubted my athleticism, but I live for the look on their faces when they see how fast or good I am at whatever sport.”
Although some have had to prove naysayers wrong, long-distance runner Olivia Frempong shared with BuzzFeed that she thinks that more diverse definitions of what it means to be athletic are being increasingly accepted.
“I think the fitness community is finally realizing that you don’t have to be a certain shape or size to accomplish things,” she said. “When I first started to run, I was told that I wouldn’t be able to do it, or that I would get injured — but now, those same people are asking me for tips on how to get started.”
Show ’em who’s boss, ladies.
To read the full feature, click here.