Swim brand redefines ‘pool rules’ in new campaign

These pool rules are unlike anything you’ve ever heard — and in the best possible way.

According to Today, swim and athleticwear brand Chromat has unveiled a brand-new campaign that redefines “Pool Rules,” making them less about pool safety and more about accepting bodies in whatever swimsuit they wear and in whatever bodies they have.

Featuring new rules such as “Celebrate Cellulite,” “No Age Restrictions,” “All Body Hair Accepted” and “Scars and Stretch Marks Welcome,” president of Berlin Cameron — the creative agency that produced the campaign — Jennifer DaSilva told Today that the goal of the new ads is to make all feel comfortable in their own skin.

“Our goal was to create a campaign that showcases the swimwear while staying true to the progressive spirit that’s at the heart of the brand,” DaSilva said. “The new swim collections aren’t just beautiful, they seek to empower women, femmes and non-binary individuals of all shapes and sizes.”

Thus, the models featured in this campaign run the spectrum: one has cellulite on her thighs, another shows off underarm hair, while yet another stands on a prosthetic leg. Also starring in the campaign is model Denise Bidot, who Today says wrote an op-ed about the campaign’s photoshoot and its implicit messaging.

“There’s a voice behind these images,” Bidot wrote. “Women of all sizes exist — and we are not a trend or a marketing strategy. The fashion industry needs an enduring commitment to this notion of inclusivity.”

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Graham, Elesser bring ‘body revolution’ to ‘Vogue Arabia’

If being comfortable in your own skin is a revolution, these two models can bring their revolution to every corner of the globe — and that’s exactly what they’re doing.

According to Cosmopolitan, models Ashley Graham and Paloma Elesser are sharing the cover of Vogue Arabia‘s July/August issue, dubbed their “Body Revolution” issue as it boasts “The best summer looks to celebrate all shapes.” While both look just as stunning in silver in their shared cover as they do in their close-up solo covers, what they said inside the magazine is just as eye-catching.

Cosmo says Graham discussed how she believes making people feel good and comfortable in their own skin is something of a “calling” for her.

“My mother told me that when I walked into a room, I would greet every single person — even at three years old. It was more of an emotion that I would give people, and it would leave them feeling good about who they are,” she explained. “I think that’s what I’m doing today: letting women know that they are worthy, that they are beautiful, and that they can be happy with who they are in their skin.”

Elesser, however, took her turn to describe how she has come to accept herself, which has everything to do with how she manages her feelings about her body and nothing to do with changing who she is.

“The feelings that I have about my body today aren’t very different from the way I felt about it in first grade,” she said, according to Cosmo. “What has changed is the way I navigate those feelings.”

 

Swimwear line unveils active collection

If you ever wanted a swimwear/activewear hybrid garment for the summer, this brand’s latest collection will make your dreams come true.

According to Real Simple, “leisurée” brand Lively has just unveiled their brand-new Havana swim series, which includes three swimsuit styles that are designed to be just as cute as they are comfortable. Real Simple says the new collection includes in its lineup a “color-block V-neck one-piece, a multi-hued bralette bikini set, and tropical print two-piece designed for bustier women (available in sizes 34D to 38DDD).”

The best part about the swim series: Real Simple reports that each style is made with a ” a blend of breathable fabrics and flattering, stay-put shapes” that flatter your best features and never dig in or chafe, making them perfect for a quick swim as much as they’re ready for an intense game of beach volleyball.

And priced between $45 (for separates) and $65 (for the one-piece), Lively’s new swim collection will leave you with enough money to spring for a new beach coverup — and an ice cream cone to get you through a hot summer day.

Ready to shop the collection? Click here.

Graham’s new swimwear campaign features paparazzi photos

Who needs a professional photoshoot when your paparazzi photos are this good? The answer for Ashley Graham was simple: she didn’t.

So when the model and author debuted her latest swimsuit collection for inclusive swimwear company Swimsuits for All, HuffPost says the collection’s campaign “features unedited and unretouched paparazzi photos of Graham wearing the new suits.”

Called the “Power of Paparazzi,” the campaign shows off an all-new nine-piece collection that, HuffPost reportsis inspired by the 1920s and its famous art-deco style, which makes its way into the collection via “leaf appliqué and gold stitching,” as evidenced by the Ritzy swimsuit and “braided details and gold beading” on the Whoopee bikini. All styles are available in sizes 4-22, according to HuffPost, and is priced between $102-$120.

While the styles are certainly different, Graham told HuffPost that the campaign was also a first for her.

“This campaign is different than any other I have worked on throughout my entire career,” she said. “I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching.”

Amen to that!

Shop the collection here.

Glamour, ASOS team up for inclusive swimsuit design

What do you get when a major magazine teams up with a clothing brand? Only the most flattering swimsuit ever.

According to Glamour, the recently-redesigned glossy has teamed up with ASOS to design the most flattering swimsuit for women sizes 14 and up. At the brand’s London headquarters, Glamour sent blogger Katie Sturino to meet with swimwear designer Amy Holden, telling her “what was missing in the market for women sizes 14 and up: bright colors, well-constructed support, bikini bottoms that weren’t up to your rib cage (thereby creating the dreaded ‘diaper butt’).”

What resulted was a one-piece underwire suit complete with adjustable straps and a high-cut bottom. And with its red, white and blue color scheme, the swimsuit serves up major superhero vibes, — because let’s face it, we’re all Wonder Woman, and don’t we deserve a swimsuit that makes us feel as much?!

To view the completed look, click hereAnd to shop the affordable new design, click here.

 

Target unveils new swim styles, unretouched models

Target has just unveiled their brand-new 2018 swimwear collection, and it’s the perfect boost we need to get us through this chilly late-winter temperatures.

According to Bustle, the superstore just unveiled “1,700 different styles, colors and cuts” of new swimsuit styles that are made for all bodies. Target makes this apparent in the new line’s campaign, says Bustle, which features “zero retouching, reshaping, or extreme airbrushing.”

In announcing the move to make the ads as honest as possible, Target said in the line’s announcement that their goal is to make the swimsuit shopping experience as stress-free as possible:

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign—all meant to inspire guests to have fun while rocking their favorite swimsuit. Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Inspired by the beaches Saint Tropez, Brazil and Australia, Bustle says the line is broken down int five categories: Modern Minimalist, Boho, Heartbreaker, Americana and Tropical, all featuring bold colors, vibrant prints and trendy cuts (think monokinis, cutouts and high waists!) that will make your summer 2018 the most stylish one yet. Target’s website described each swimwear category — which comes in an extended size range — this way:

“Modern Minimalist highlights a sleek, contemporary vibe that sticks to solid colors and unfussy prints. Boho combines feminine details, like lace and crochet, with ’70s-inspired prints. Heartbreaker, our selection of lingerie-inspired swimwear, includes mesh detailing, lace, ruffles, embroidery and more. Americana focuses on solids, texture, color-blocking and—of course!—classic stars and stripes. Finally, our Tropical trend plays up bright colors, exotic prints and bold graphics.”

So how much does all of this wonderful costs? Bustle says pieces from the line range from $14.99 to $49.99, though most come in under $24.99.

Swimwear company ensures all are beach ready

Finding swimwear that fits and flatters you can sometimes feel like finding a needle in a haystack, but when online retailers offer a selection of stylish swimsuits for every body type, shopping can get a little bit easier.

Cue Lilly & Lime, a swimwear company that Bustle says is “designed solely for D+ cup chests.” Created by Emma-Jane Hughes and Ashleigh Hill in 2016 after failed attempts to find swimwear to suit and support their own frames, Bustle reports that Lilly & Lime now boasts a range of styles, silhouettes and prints to satisfy a spectrum of tastes.

The Australian-based brand offers sizes that range from 28D to 38HH in bikini tops and 8 to 18 in bottoms, which allows you to not only mix and match styles to build a look all your own, but also to ensure that each piece fits perfectly.

“When you’re bigger busted, you don’t feel comfortable in a bikini unless it is a great fit and you feel secure and supported,” said Hughes in a release. “Ashleigh and I know how this feels and how hard it is to find. We wanted to create a range that would empower women with larger busts like us to be confident, have fun and feel good in stylish and secure bikinis.”

From balconettes to bandeaus, high-waisted bottoms to cut-out briefs, Lilly & Lime has every style you could possibly want and in a host of cute prints and gorgeous solids. As for cost, these suits won’t drain your wallet any more than other big-name brands, with tops priced around $60 and bottoms costing between $20 and $30.

Sound like swimwear you need to make a splash this summer? Check out Lilly & Lime here.

Veras verifies body positivity in swimsuit photos

Everybody has a bikini body, no matter what the haters say, and Diana Veras proved this to be true in a string of recent swimsuit photos posted on social media.

According to Cosmopolitanwhen the model’s Instagram photo of herself looking fierce in a pink off-the-shoulder bikini drew negative comments from online trolls, Veras decided not to hide but to instead fight fire with fire — by posting even more bikini photos on Twitter.

Directing the photos’ caption to those shaming her, Cosmo said Veras wrote, “Here’s more of my lil chubby ass in a bathing suit since it offends men so much.”

With over 75,000 likes and 16,000 retweets, Veras followed up her popular clap-back photos with a written statement, sharing that she hopes people understand there are variations of beauty that deserve equal admiration.

“…Don’t forget that I can’t speak for all plus sized women,” she wrote. “We all come in all different shapes, sizes, proportions, colors, and ALLLLLL of our beauty should be celebrated. Even though I’ve had my own struggles with my body, I don’t want 2 silence the voices of other beautiful women who also deserve recognition for their efforts.”

Perhaps Veras said it best when she concluded her message by saying, “There is so much room for all of us to shine.”

Conrad unveils swimwear line at Kohl’s

Lauren Conrad’s Kohl’s line is about to get a little bigger.

According to PopSugar, the multi-hyphenate is launching her first-ever “Beach Collection” under her LC Lauren Conrad line, which is set to include “swimwear (both one-pieces and bikinis meant to be mixed and matched), airy drawstring shorts, off-the-shoulder dresses, and other warm-weather essentials, starting at $34.”

Maxing out at $68, PopSugar says the collection has a resort-like feel with tropical prints, with Conrad adding that she chose “very fun colors, like hunter green and paprika, and then some really pretty peaches-and-cream.”

Sound like everything you’ve been looking for? Check out the Kohl’s-exclusive collection here.

Swimsuits for All offers new ‘Baywatch’ style

Sexy swimwear isn’t just for tiny Hollywood actresses — thanks to Swimsuits for All, they’re available for anyone of any size.

According to InStyle, photos released in March showed Ashley Graham, Teyana Taylor and Niki Taylor all donning a red Baywatch-style swimsuit, complete with a high-cut leg and scoop back, in a Swimsuits for All ad campaign. The images were of course body positive, says InStyle, as each model “rocks her suit with her own signature style and personality interjected.”

But InStyle reports that those photos were only preceding the public launch of the swimsuit, which is now available on Swimsuits for All’s website. The $84 swimsuit is sold in sizes ranging from four to 22, so anyone who opts for the suit can feel sexy all summer long.

Shop the style here.