Model walks SI Swim red carpet while breastfeeding

Walking in a fashion show is a big deal for any model, but for one, it was statement-making moment.

According to Glamour, model Mara Martin was one of 16 finalists chosen to participate in a Sports Illustrated swimwear fashion show during Miami Swim Week, and when she graced the catwalk, she did so while breastfeeding her 5-month-old son.

Wearing a gold one-shouldered bikini for her trip down the runwayGlamour says she toted her diaper-clad son in her arms while he was sporting noise-cancelling headphones.

Martin later took to Instagram to share the reaction she’s received to her groundbreaking runway appearance, posting a screenshot of a Daily Mail article and writing that the whole experience has been “amazing.”

“Words can’t even describe how amazing I feel after being picked to walk the runway for @si_swimsuit,” she wrote, according to Glamour. “Anyone who knows me, knows it has been a life long dream of mine. I can’t believe I am waking up to headlines with me and my daughter in them for doing something I do every day. It is truly so humbling and unreal to say the least. I’m so grateful to be able to share this message and hopefully normalize breastfeeding and also show others that women CAN DO IT ALL!”

 

Swim brand redefines ‘pool rules’ in new campaign

These pool rules are unlike anything you’ve ever heard — and in the best possible way.

According to Today, swim and athleticwear brand Chromat has unveiled a brand-new campaign that redefines “Pool Rules,” making them less about pool safety and more about accepting bodies in whatever swimsuit they wear and in whatever bodies they have.

Featuring new rules such as “Celebrate Cellulite,” “No Age Restrictions,” “All Body Hair Accepted” and “Scars and Stretch Marks Welcome,” president of Berlin Cameron — the creative agency that produced the campaign — Jennifer DaSilva told Today that the goal of the new ads is to make all feel comfortable in their own skin.

“Our goal was to create a campaign that showcases the swimwear while staying true to the progressive spirit that’s at the heart of the brand,” DaSilva said. “The new swim collections aren’t just beautiful, they seek to empower women, femmes and non-binary individuals of all shapes and sizes.”

Thus, the models featured in this campaign run the spectrum: one has cellulite on her thighs, another shows off underarm hair, while yet another stands on a prosthetic leg. Also starring in the campaign is model Denise Bidot, who Today says wrote an op-ed about the campaign’s photoshoot and its implicit messaging.

“There’s a voice behind these images,” Bidot wrote. “Women of all sizes exist — and we are not a trend or a marketing strategy. The fashion industry needs an enduring commitment to this notion of inclusivity.”

Miss America gets makeover, ditches swim competition

The Miss America competition is going to look a little different come September.

That’s because new chairwoman of the organization and former Fox News host Gretchen Carlson announced last week that the competition will not longer include its long-held swimsuit portion, according to Allure.

“We are no longer a pageant, we are a competition. We will no longer judge our candidates on their outward physical appearance,” Carlson said in her Good Morning America announcement. “That means that we will no longer have a swimsuit competition and that is official.”

But that’s not the only change coming to the competition; Allure reports that its evening gown portion will no longer focus on what the contestants are wearing, but instead will gauge “what comes out of their mouth,” according to Carlson.

As if these changes aren’t major enough, there may still be more on the horizon. When Carlson was asked during her initial announcement whether the new and improved competition will include a more diverse size range, she answered in a positive way.

“We are interested in what makes you you,” she said, according to Allure. “At the end of the day, we hand out scholarships to these women. We want more women to know that they are welcome in this organization.”

McGrady debuts new swim collection

If affordable, size-inclusive swimwear has been at the top of your shopping list for a while, a new line is waiting in the wings (or waves?) to deliver all of that and more.

According to Glamour, model now-known for her feature in Sports Illustrated‘s Swimsuit issue Hunter McGrady has just designed and launched her own swimsuit collection that keeps size, style and price in mind. Collaborating with U.K. swim and lingerie brand Playful PromisesGlamour says the 10-piece capsule collection was born of the model’s own desire to find trendy, yet size-inclusive swimsuits.

“I’ve never been able to walk in somewhere and absolutely love every single piece,” McGrady told Glamour. “I feel like that’s such a big misconception: that because we have a bigger, curvier body, we should be covered up. I wanted to be sexy and I wanted to feel like I could go out and wear what my size 2, 4, 6, 8 girlfriends were wearing.”

Thus, McGrady’s collection features silhouettes ranging from off-the-shoulder bikinis to cut-out one-pieces and comes in a size range of 12 to 20, says Glamour, even making sure for there to be healthy selection of styles to suite a variety of tastes. Did we also mention that all styles are priced under $75?

Also adding to the collection’s uniqueness is that each piece was fitted on a range of curvy models to ensure the best fit possible on diverse body sizes, reports Glamour, not to mention that they come with features like a powered mesh front-lining on one pieces and a sew-in shelf for comfortable bust support.

With a host swimsuits sure to make wearers of all sizes comfortable in their own skin, McGrady told Glamour that she is ready to see how her swim styles change the swim game for women this summer and beyond:

“I have so many beautiful women in my life who are a size 14 and above who are strong and empowering and wonderful women, who own their bodies and who are sexy,” she said. “And you know what? I want to see a beach full of size 14, 16, 18, 20 and above running around [in this collection]. We should be embracing our beautiful bodies as they are.”

Ready to shop the line? Click here.

Social media erupts in praise over ASOS swimwear model

Online retailer ASOS made waves when it began using unretouched models, featuring everything from stretch marks to cellulite. But now, the company is drawing extra praise for showcasing one model in particular in their lineup.

According to Insidershoppers took to social media to share their delight in the company choosing Vivian Eyo-Ephraim to be a swimsuit model for their ASOS Curve line. For example, Twitter user Katherine Laura said, “Glad to see curve models are actually the sizes sold and not a size 12 wearing larger clothes. Thanks ASOS,” while another simply wrote “THIS IS WHAT I WANT TO SEE!!!!!”

Others praised the move as a significant step toward achieving greater body inclusivity and diversity in the fashion industry, as Twitter user Martina shared, “she’s so beautiful and seeing my body shape being represented as well makes me so happy.”

Eyo-Ephraim told Insider that the opportunity has given her a platform to break down the doors of beauty standards to represent all beauty.

“”I am so grateful to Bridge Models and ASOS for championing diversity in the fashion industry and giving me this amazing opportunity to do a job I love,” she said. “To have the public respond in such a positive way to one of my first jobs is so unbelievable, it just highlights now more than ever that we want to see a wider representation of women and men on the high street and we are going to champion the brands that listen to us.”

Swimwear line unveils active collection

If you ever wanted a swimwear/activewear hybrid garment for the summer, this brand’s latest collection will make your dreams come true.

According to Real Simple, “leisurée” brand Lively has just unveiled their brand-new Havana swim series, which includes three swimsuit styles that are designed to be just as cute as they are comfortable. Real Simple says the new collection includes in its lineup a “color-block V-neck one-piece, a multi-hued bralette bikini set, and tropical print two-piece designed for bustier women (available in sizes 34D to 38DDD).”

The best part about the swim series: Real Simple reports that each style is made with a ” a blend of breathable fabrics and flattering, stay-put shapes” that flatter your best features and never dig in or chafe, making them perfect for a quick swim as much as they’re ready for an intense game of beach volleyball.

And priced between $45 (for separates) and $65 (for the one-piece), Lively’s new swim collection will leave you with enough money to spring for a new beach coverup — and an ice cream cone to get you through a hot summer day.

Ready to shop the collection? Click here.

J.Crew launches swim collection

Summer just got way more colorful, thanks to J.Crew‘s brand-new swimsuit collection.

According to InStyle, the retailer just unveiled a new, 22-piece swimwear collection that is perfect for upcoming tropical getaways or to stow away for summer. Called Playa, the collection “is full of retro-inspired colorways,” says InStyle, as well as “mix-and-match separates and sexy silhouettes guaranteed to make all of your summer dreams come true.”

Featuring cross and scoop-back one-pieces and retro bikinis all done in a variety of colors and prints, InStyle says that Playa’s prices start at just $23, offering cute, quality pieces at accessible price points.

View the collection here.

Ratajkowski reveals new swimwear line

The weather may be getting colder, but it’s never too early to start eyeing your next swimsuit.

And thanks to Emily Ratajkowski, you won’t have to look hard. According to PopSugar, the multi-hyphenate is said to be creating her very own swimwear line, even giving a sneak-peak of one of the pieces on her Instagram. Called “Inamorata Swim,” the new line features cut-out one pieces and sexy off-the-shoulder two pieces, says PopSugar, and it already has its own Instagram account.

As far as when the line will be officially available, well, that can be summed up in one word from Ratajkowski: “Soon.”

Needless to say, we will certainly be keeping an eye out for this collection!

‘SI’ makes swimwear for all

Sports Illustrated is making a splash, and this time, it’s not for their swimsuit edition.

According to Today, the magazine recently unveiled a brand-new swim and activewear collection at Miami Swim Week, and the line is already earning rave reviews for its body inclusivity and stylish designs. The collection, called Sports Illustrated Swim and Active, spans a variety of styles, Today says, including “sexy, high-waisted bikinis, metallic one-pieces and floral designs, which several curvy models rocked on the runway in Miami.”

With models of all shapes and sizes walking pieces of the line down the runway, Today reports that many in attendance weren’t expecting such a body-positive display.

“You could hear the roar of the applause as they walked down the runway,” MJ Day, the editor of Sports Illustrated Swimsuit, told Today. “One girl came up to me after. She was a blogger, and she had just recently lost 100 pounds, and her eyes welled up. She just was like … ‘I couldn’t leave without thanking you and telling you how much this means to me.'”

What’s more is that these models have the chance to be featured in SI‘s swimsuit edition, says Today, as they were chosen from an open casting call in May and are currently competing for a chance to leave their mark on the magazine, which comes out in February.

Check out the new swimwear line and its body-positive models here.

Conrad unveils swimwear line at Kohl’s

Lauren Conrad’s Kohl’s line is about to get a little bigger.

According to PopSugar, the multi-hyphenate is launching her first-ever “Beach Collection” under her LC Lauren Conrad line, which is set to include “swimwear (both one-pieces and bikinis meant to be mixed and matched), airy drawstring shorts, off-the-shoulder dresses, and other warm-weather essentials, starting at $34.”

Maxing out at $68, PopSugar says the collection has a resort-like feel with tropical prints, with Conrad adding that she chose “very fun colors, like hunter green and paprika, and then some really pretty peaches-and-cream.”

Sound like everything you’ve been looking for? Check out the Kohl’s-exclusive collection here.