Graham’s new swimwear campaign features paparazzi photos

Who needs a professional photoshoot when your paparazzi photos are this good? The answer for Ashley Graham was simple: she didn’t.

So when the model and author debuted her latest swimsuit collection for inclusive swimwear company Swimsuits for All, HuffPost says the collection’s campaign “features unedited and unretouched paparazzi photos of Graham wearing the new suits.”

Called the “Power of Paparazzi,” the campaign shows off an all-new nine-piece collection that, HuffPost reportsis inspired by the 1920s and its famous art-deco style, which makes its way into the collection via “leaf appliqué and gold stitching,” as evidenced by the Ritzy swimsuit and “braided details and gold beading” on the Whoopee bikini. All styles are available in sizes 4-22, according to HuffPost, and is priced between $102-$120.

While the styles are certainly different, Graham told HuffPost that the campaign was also a first for her.

“This campaign is different than any other I have worked on throughout my entire career,” she said. “I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching.”

Amen to that!

Shop the collection here.

Swimsuits for All offers new ‘Baywatch’ style

Sexy swimwear isn’t just for tiny Hollywood actresses — thanks to Swimsuits for All, they’re available for anyone of any size.

According to InStyle, photos released in March showed Ashley Graham, Teyana Taylor and Niki Taylor all donning a red Baywatch-style swimsuit, complete with a high-cut leg and scoop back, in a Swimsuits for All ad campaign. The images were of course body positive, says InStyle, as each model “rocks her suit with her own signature style and personality interjected.”

But InStyle reports that those photos were only preceding the public launch of the swimsuit, which is now available on Swimsuits for All’s website. The $84 swimsuit is sold in sizes ranging from four to 22, so anyone who opts for the suit can feel sexy all summer long.

Shop the style here.

SI’s swimsuit issue debuts nonmodels

The Sports Illustrated swimsuit issue is filled each year with bikini-clad models and nearly nude beach goddesses, but this year, the issue features women who look a little different — in fact, they look just like us.

While model Ashley Graham takes centerstage in an ad for Swimsuits for All — with whom she has swimsuit collaboration — PopSugar says the model brought along a few women who aren’t models to help show off the sexy swimwear.

This marks the “first time that Sports Illustrated has featured everyday ladies living it up in their bikinis and one-pieces, no contract or fashion resume required,” PopSugar reports.

Representing women both old and young of varying sizes, the ad campaign — called “Every Body, Every Age, Every Beautiful” — highlights the natural beauty that can only come from a diverse group of women. Photographed in San Juan , Puerto Rico with local women, Graham told Harper’s Bazaar that the campaign not only captures “the essence of the city’s culture,” it also brings body positivity to the fore.

“SI Swim, Swimsuits For All and I all share the same mission to celebrate the female body and empower women to feel good in their own skin. That’s why it was important to debut the “Every Body, Every Age, Every Beautiful” ad in the issue again this year and show even more diverse women.”

To check out the photos from Graham’s Swimsuits for All campaign, click here.

Everybody has a beach body

If you’ve ever felt insecure putting on a bathing suit, you’re certainly not alone. But a new campaign is here to tell you that you can strut your stuff on the beach and feel comfortable, confident and beautiful, flaws and all.

According to the Huffington Post, a new string of ads by swimwear company SwimsuitsForAll has decided to tear down the concept of the thigh gap — a purported space between a woman’s thighs. The message behind the campaign: you are beautiful in a swimsuit no matter your body type, shape or size, whether you have a thigh gap or not.

Featured in the campaign is Ashley Graham, who has a collection of swimsuits with the online retailer, as well as Aerie model Iskra Lawrence and fellow models Denise Bidot and Jordyn Woods, says Huffington Post.

Each model was photographed from behind, says Huffington Post, showing each woman’s  best ‘assets’ while simultaneously taking down the notion that a thigh gap is necessary to look good in a bathing suit.

SwimsuitsForAll’s adjoining social media campaign — #myswimbody — was first launched in May, says Huffington Post, and encourages social media users to share their own swimsuit photos. But the recent thigh gap ads further drive home the message that everybody has a beach-ready body.

“Mind the gap, or don’t mind the gap – who cares?” SwimsuitsForAll said in a statement, according to Huffington Post. “It’s the summer of #MySwimBody!”

SI is Covered in Beauty

Last week, it was announced that size-16 model Ashley Graham would be featured in Sports Illustrated‘s Swimsuit Issue in ads for Swimsuits for All, a company that designs flattering swimwear for all body shapes. However, Graham is appearing in more than just ads for the magazine.

According to CNNSports Illustrated is making history this year by launching three covers of the issue for the first time in 52 years. The three covergirls include Graham, UFC fighter Ronda Rousey and model Hailey Clauson.

The magazine’s Assistant Managing Editor MJ Day spoke on the decision to feature three different women on this year’s cover. “All three women are beautiful, sexy and strong. Beauty is not cookie cutter. Beauty is not ‘one size fits all,'” Day explained.

Describing Graham’s confidence as “contagious,” Day had equally encouraging things to say about Clauson and Rousey, calling the former “smart” and a “cool girl,” while describing the latter as “the perfect combination of beauty, brains, brawn and humility.”

Graham told People that she credits Day for her appearance on one of the covers, who came to her with tears in her eyes explaining to Graham that her cover was going to make history.

“I thought Sports Illustrated was taking a risk by putting a girl my size in the pages,” Graham said. “But putting me on the cover? They aren’t just breaking barriers; they are the standard now. This is beyond epic.”

Set to be released on Monday, Feb. 15, Graham said her cover isn’t a victory for herself, but one for all women.

“I want to dedicate it to all of the women out there who never felt that they were beautiful enough, who never felt like they were skinny enough, and who never felt like they were going to be able to be represented in society like this,” Graham said. “Because now we’re being represented.”

Thank you, Ashley Graham, Ronda Rousey, Hailey Clauson and Sports Illustrated, for showing us that beauty is not ‘one size fits all.’

 

Swimsuits for All in SI

Barbie is looking a little more diverse, #AerieReal is featuring unretouched models and the 2016 Sports Illustrated Swimsuit Issue is becoming more body inclusive.

According to The Huffington Postnot only is model Ashley Graham set to pose in the infamous edition of the magazine for the second year in a row, it was announced on Tuesday, Feb. 9 that she would be joined by two other models — Philomena Kwao and 56-year-old model Nicola Griffin.

The trio will appear in a set of ads for Swimsuits for All, a company that designs flattering swimwear for all body shapes, starting at size 8 and going up to size 34. The body-inclusive brand made history last year for placing the first-ever plus-size ad in the magazine.

This year, the company features three curvy models in their #SwimSexy campaign. Each model is posing in the same gold metallic bikini, showing just how flattering their suits are for all ages and body types. Making history this year is 56-year-old Nicola Griffin, who, according to Swimsuits for All, is the oldest woman ever to be featured in the magazine.

Griffin explained her excitement over taking part in the campaign to The Huffington Post this way: “I am overjoyed to represent all women over the age of 50 and hope this campaign inspires them to feel confident in a swimsuit — a gold bikini, no less! I am a proud mother and love that my body reflects that.”

Kwao shared a similar sentiment, saying that she “never dreamed”  she “would be a swimsuit model.”

Be sure to check out their ads in the Sports Illustrated Swimsuit Issue that comes out next week (and goes live online on Feb. 15).