Model walks SI Swim red carpet while breastfeeding

Walking in a fashion show is a big deal for any model, but for one, it was statement-making moment.

According to Glamour, model Mara Martin was one of 16 finalists chosen to participate in a Sports Illustrated swimwear fashion show during Miami Swim Week, and when she graced the catwalk, she did so while breastfeeding her 5-month-old son.

Wearing a gold one-shouldered bikini for her trip down the runwayGlamour says she toted her diaper-clad son in her arms while he was sporting noise-cancelling headphones.

Martin later took to Instagram to share the reaction she’s received to her groundbreaking runway appearance, posting a screenshot of a Daily Mail article and writing that the whole experience has been “amazing.”

“Words can’t even describe how amazing I feel after being picked to walk the runway for @si_swimsuit,” she wrote, according to Glamour. “Anyone who knows me, knows it has been a life long dream of mine. I can’t believe I am waking up to headlines with me and my daughter in them for doing something I do every day. It is truly so humbling and unreal to say the least. I’m so grateful to be able to share this message and hopefully normalize breastfeeding and also show others that women CAN DO IT ALL!”

 

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Miss America gets makeover, ditches swim competition

The Miss America competition is going to look a little different come September.

That’s because new chairwoman of the organization and former Fox News host Gretchen Carlson announced last week that the competition will not longer include its long-held swimsuit portion, according to Allure.

“We are no longer a pageant, we are a competition. We will no longer judge our candidates on their outward physical appearance,” Carlson said in her Good Morning America announcement. “That means that we will no longer have a swimsuit competition and that is official.”

But that’s not the only change coming to the competition; Allure reports that its evening gown portion will no longer focus on what the contestants are wearing, but instead will gauge “what comes out of their mouth,” according to Carlson.

As if these changes aren’t major enough, there may still be more on the horizon. When Carlson was asked during her initial announcement whether the new and improved competition will include a more diverse size range, she answered in a positive way.

“We are interested in what makes you you,” she said, according to Allure. “At the end of the day, we hand out scholarships to these women. We want more women to know that they are welcome in this organization.”

McGrady debuts new swim collection

If affordable, size-inclusive swimwear has been at the top of your shopping list for a while, a new line is waiting in the wings (or waves?) to deliver all of that and more.

According to Glamour, model now-known for her feature in Sports Illustrated‘s Swimsuit issue Hunter McGrady has just designed and launched her own swimsuit collection that keeps size, style and price in mind. Collaborating with U.K. swim and lingerie brand Playful PromisesGlamour says the 10-piece capsule collection was born of the model’s own desire to find trendy, yet size-inclusive swimsuits.

“I’ve never been able to walk in somewhere and absolutely love every single piece,” McGrady told Glamour. “I feel like that’s such a big misconception: that because we have a bigger, curvier body, we should be covered up. I wanted to be sexy and I wanted to feel like I could go out and wear what my size 2, 4, 6, 8 girlfriends were wearing.”

Thus, McGrady’s collection features silhouettes ranging from off-the-shoulder bikinis to cut-out one-pieces and comes in a size range of 12 to 20, says Glamour, even making sure for there to be healthy selection of styles to suite a variety of tastes. Did we also mention that all styles are priced under $75?

Also adding to the collection’s uniqueness is that each piece was fitted on a range of curvy models to ensure the best fit possible on diverse body sizes, reports Glamour, not to mention that they come with features like a powered mesh front-lining on one pieces and a sew-in shelf for comfortable bust support.

With a host swimsuits sure to make wearers of all sizes comfortable in their own skin, McGrady told Glamour that she is ready to see how her swim styles change the swim game for women this summer and beyond:

“I have so many beautiful women in my life who are a size 14 and above who are strong and empowering and wonderful women, who own their bodies and who are sexy,” she said. “And you know what? I want to see a beach full of size 14, 16, 18, 20 and above running around [in this collection]. We should be embracing our beautiful bodies as they are.”

Ready to shop the line? Click here.

Social media erupts in praise over ASOS swimwear model

Online retailer ASOS made waves when it began using unretouched models, featuring everything from stretch marks to cellulite. But now, the company is drawing extra praise for showcasing one model in particular in their lineup.

According to Insidershoppers took to social media to share their delight in the company choosing Vivian Eyo-Ephraim to be a swimsuit model for their ASOS Curve line. For example, Twitter user Katherine Laura said, “Glad to see curve models are actually the sizes sold and not a size 12 wearing larger clothes. Thanks ASOS,” while another simply wrote “THIS IS WHAT I WANT TO SEE!!!!!”

Others praised the move as a significant step toward achieving greater body inclusivity and diversity in the fashion industry, as Twitter user Martina shared, “she’s so beautiful and seeing my body shape being represented as well makes me so happy.”

Eyo-Ephraim told Insider that the opportunity has given her a platform to break down the doors of beauty standards to represent all beauty.

“”I am so grateful to Bridge Models and ASOS for championing diversity in the fashion industry and giving me this amazing opportunity to do a job I love,” she said. “To have the public respond in such a positive way to one of my first jobs is so unbelievable, it just highlights now more than ever that we want to see a wider representation of women and men on the high street and we are going to champion the brands that listen to us.”

Swimwear line unveils active collection

If you ever wanted a swimwear/activewear hybrid garment for the summer, this brand’s latest collection will make your dreams come true.

According to Real Simple, “leisurée” brand Lively has just unveiled their brand-new Havana swim series, which includes three swimsuit styles that are designed to be just as cute as they are comfortable. Real Simple says the new collection includes in its lineup a “color-block V-neck one-piece, a multi-hued bralette bikini set, and tropical print two-piece designed for bustier women (available in sizes 34D to 38DDD).”

The best part about the swim series: Real Simple reports that each style is made with a ” a blend of breathable fabrics and flattering, stay-put shapes” that flatter your best features and never dig in or chafe, making them perfect for a quick swim as much as they’re ready for an intense game of beach volleyball.

And priced between $45 (for separates) and $65 (for the one-piece), Lively’s new swim collection will leave you with enough money to spring for a new beach coverup — and an ice cream cone to get you through a hot summer day.

Ready to shop the collection? Click here.

Graham’s new swimwear campaign features paparazzi photos

Who needs a professional photoshoot when your paparazzi photos are this good? The answer for Ashley Graham was simple: she didn’t.

So when the model and author debuted her latest swimsuit collection for inclusive swimwear company Swimsuits for All, HuffPost says the collection’s campaign “features unedited and unretouched paparazzi photos of Graham wearing the new suits.”

Called the “Power of Paparazzi,” the campaign shows off an all-new nine-piece collection that, HuffPost reportsis inspired by the 1920s and its famous art-deco style, which makes its way into the collection via “leaf appliqué and gold stitching,” as evidenced by the Ritzy swimsuit and “braided details and gold beading” on the Whoopee bikini. All styles are available in sizes 4-22, according to HuffPost, and is priced between $102-$120.

While the styles are certainly different, Graham told HuffPost that the campaign was also a first for her.

“This campaign is different than any other I have worked on throughout my entire career,” she said. “I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching.”

Amen to that!

Shop the collection here.

Glamour, ASOS team up for inclusive swimsuit design

What do you get when a major magazine teams up with a clothing brand? Only the most flattering swimsuit ever.

According to Glamour, the recently-redesigned glossy has teamed up with ASOS to design the most flattering swimsuit for women sizes 14 and up. At the brand’s London headquarters, Glamour sent blogger Katie Sturino to meet with swimwear designer Amy Holden, telling her “what was missing in the market for women sizes 14 and up: bright colors, well-constructed support, bikini bottoms that weren’t up to your rib cage (thereby creating the dreaded ‘diaper butt’).”

What resulted was a one-piece underwire suit complete with adjustable straps and a high-cut bottom. And with its red, white and blue color scheme, the swimsuit serves up major superhero vibes, — because let’s face it, we’re all Wonder Woman, and don’t we deserve a swimsuit that makes us feel as much?!

To view the completed look, click hereAnd to shop the affordable new design, click here.

 

Lawrence poses body-positive social media message

With warmer weather quickly approaching, many may feel pressured to get ready to share bikini photos on social media. But one model is here to tell us that we don’t have to.

According to Cosmopolitanmodel and Aerie REAL model Iskra Lawrence recently posted a fresh patch of bikini photos to Instagram, and along with them, a caption that offered that not every bikinigram has to be accompanied by a body-positive message or a “philosophical caption.” Instead, she offered that we all should feel comfortable posting as much or as little as we want, showing as much or as little as we want — because all of us are deserving of respect.

“A bikini pic or anything else doesn’t have to have a philosophical caption or be about body posi because maybe it seems more purposeful now or demands more respect,” she wrote in her post’s caption, Cosmo reports. “You deserve the same respect regardless of what you choose to wear.”

Lawrence wanted to make one other thing clear: we all shouldn’t feel pressure to “post swim or underwear pics for likes, follows or because u see people like me doing it. Your comfort and confidence is wayyyy more important, so stay true to you.”

And with that, Lawrence wrapped up her comments with a cool “no airbrushin no problem” and sent us on our body-positive, feeling-confident way. And sometimes, that all we need is a quick reminder to do what works for us.

 

Target unveils new swim styles, unretouched models

Target has just unveiled their brand-new 2018 swimwear collection, and it’s the perfect boost we need to get us through this chilly late-winter temperatures.

According to Bustle, the superstore just unveiled “1,700 different styles, colors and cuts” of new swimsuit styles that are made for all bodies. Target makes this apparent in the new line’s campaign, says Bustle, which features “zero retouching, reshaping, or extreme airbrushing.”

In announcing the move to make the ads as honest as possible, Target said in the line’s announcement that their goal is to make the swimsuit shopping experience as stress-free as possible:

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign—all meant to inspire guests to have fun while rocking their favorite swimsuit. Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Inspired by the beaches Saint Tropez, Brazil and Australia, Bustle says the line is broken down int five categories: Modern Minimalist, Boho, Heartbreaker, Americana and Tropical, all featuring bold colors, vibrant prints and trendy cuts (think monokinis, cutouts and high waists!) that will make your summer 2018 the most stylish one yet. Target’s website described each swimwear category — which comes in an extended size range — this way:

“Modern Minimalist highlights a sleek, contemporary vibe that sticks to solid colors and unfussy prints. Boho combines feminine details, like lace and crochet, with ’70s-inspired prints. Heartbreaker, our selection of lingerie-inspired swimwear, includes mesh detailing, lace, ruffles, embroidery and more. Americana focuses on solids, texture, color-blocking and—of course!—classic stars and stripes. Finally, our Tropical trend plays up bright colors, exotic prints and bold graphics.”

So how much does all of this wonderful costs? Bustle says pieces from the line range from $14.99 to $49.99, though most come in under $24.99.

J.Crew launches swim collection

Summer just got way more colorful, thanks to J.Crew‘s brand-new swimsuit collection.

According to InStyle, the retailer just unveiled a new, 22-piece swimwear collection that is perfect for upcoming tropical getaways or to stow away for summer. Called Playa, the collection “is full of retro-inspired colorways,” says InStyle, as well as “mix-and-match separates and sexy silhouettes guaranteed to make all of your summer dreams come true.”

Featuring cross and scoop-back one-pieces and retro bikinis all done in a variety of colors and prints, InStyle says that Playa’s prices start at just $23, offering cute, quality pieces at accessible price points.

View the collection here.