Ratajkowski reveals new swimwear line

The weather may be getting colder, but it’s never too early to start eyeing your next swimsuit.

And thanks to Emily Ratajkowski, you won’t have to look hard. According to PopSugar, the multi-hyphenate is said to be creating her very own swimwear line, even giving a sneak-peak of one of the pieces on her Instagram. Called “Inamorata Swim,” the new line features cut-out one pieces and sexy off-the-shoulder two pieces, says PopSugar, and it already has its own Instagram account.

As far as when the line will be officially available, well, that can be summed up in one word from Ratajkowski: “Soon.”

Needless to say, we will certainly be keeping an eye out for this collection!

‘SI Swimsuit’ models rep body positivity

In the past, the words “body positivity” were the last to be associated with the Sports Illustrated Swimsuit edition. But this year, two models and real-life BFFs are giving us major the body positivity inspiration.

According to PopSugarGeorgia Gibbs and Kate Wasley were recently selected as the magazine’s newest swim rookies, giving them the chance to shine in the glossy’s forthcoming issue. The magazine shared the news on their Instagram account says PopSugar, wearing matching lace swimsuits set against the azure blue waters of Aruba.

The friends are also the founders of the Any.BODY, says SI, a project that aims to promote body positivity and empowerment and stems from their own experiences in being called either anorexic or overweight. Wasley explained the project to SI this way:

“It’s for anyone that’s ever felt insecure because they’re ‘too thin,’ or ‘too fat,’ have rolls, scars, cellulite or stretch marks…It’s for anyone that’s ever been told they would be beautiful if they only lost weight.”

With the model-friend duo earning spots as the magazine’s latest swim rookies — not to mention being featured side-by-side in photos — PopSugar makes the case that this “will surely show readers that there’s a place for every type of woman in the magazine.”

We couldn’t agree more.

 

 

Unretouched models abound in new Asos swimwear photos

If you’re worried about showing some skin at the beach this Fourth of July, Asos is here to tell you to celebrate your imperfections.

In fact, that’s exactly what models in their swimwear photos did. According to InStyle the retailer featured “models with stretch marks, acne scars, and birthmarks on their website,” refusing to edit their photos to make them blemish-free.

With the photos showcasing each model’s natural beauty, InStyle says Twitter was abuzz over the photos, with many tweeting their praise of the company.

Twitter user @Kelly_Horrigan showed her support by sharing, “round of applause to ASOS for not editing out their models stretch marks, finally realistic body images are being promoted, so beautiful 👏🏻💖.”

 

Swimwear company ensures all are beach ready

Finding swimwear that fits and flatters you can sometimes feel like finding a needle in a haystack, but when online retailers offer a selection of stylish swimsuits for every body type, shopping can get a little bit easier.

Cue Lilly & Lime, a swimwear company that Bustle says is “designed solely for D+ cup chests.” Created by Emma-Jane Hughes and Ashleigh Hill in 2016 after failed attempts to find swimwear to suit and support their own frames, Bustle reports that Lilly & Lime now boasts a range of styles, silhouettes and prints to satisfy a spectrum of tastes.

The Australian-based brand offers sizes that range from 28D to 38HH in bikini tops and 8 to 18 in bottoms, which allows you to not only mix and match styles to build a look all your own, but also to ensure that each piece fits perfectly.

“When you’re bigger busted, you don’t feel comfortable in a bikini unless it is a great fit and you feel secure and supported,” said Hughes in a release. “Ashleigh and I know how this feels and how hard it is to find. We wanted to create a range that would empower women with larger busts like us to be confident, have fun and feel good in stylish and secure bikinis.”

From balconettes to bandeaus, high-waisted bottoms to cut-out briefs, Lilly & Lime has every style you could possibly want and in a host of cute prints and gorgeous solids. As for cost, these suits won’t drain your wallet any more than other big-name brands, with tops priced around $60 and bottoms costing between $20 and $30.

Sound like swimwear you need to make a splash this summer? Check out Lilly & Lime here.

Conrad unveils swimwear line at Kohl’s

Lauren Conrad’s Kohl’s line is about to get a little bigger.

According to PopSugar, the multi-hyphenate is launching her first-ever “Beach Collection” under her LC Lauren Conrad line, which is set to include “swimwear (both one-pieces and bikinis meant to be mixed and matched), airy drawstring shorts, off-the-shoulder dresses, and other warm-weather essentials, starting at $34.”

Maxing out at $68, PopSugar says the collection has a resort-like feel with tropical prints, with Conrad adding that she chose “very fun colors, like hunter green and paprika, and then some really pretty peaches-and-cream.”

Sound like everything you’ve been looking for? Check out the Kohl’s-exclusive collection here.

Swimsuit photo preaches body positivity

If you don’t look like supermodels on the runway or in advertisements, it’s easy to be critical of your body. In fact, when we grow accustomed to seeing idealized depictions of the female body, we may come to believe that there is something wrong with us for not looking the same way — and that sentiment can seep into the minds of women and girls of all ages.

Just ask Rachel Spencer, who HuffPost reports took to Instagram this week to share a side-by-side photo of her 13-year-old self and her 26-year-old self to demonstrate the importance of body confidence. According to HuffPost, the confidence and success coach shared an image that shows her younger self covering her stomach in a swimsuit and her current self showing off her body with the caption “Self Love Queen.”

Her lengthy caption detailed why young Rachel was ashamed of her body because boys bullied her, which HuffPost says made her no longer want to go to the pool, let alone show off her body. Exacerbated by the media’s representation of women’s bodies, HuffPost says Spencer shared she felt at age 13 that she needed to change the way she looked.

“Why was a 13 year old worried about cellulite??? Because the media told her it was bad. That SHE was bad and needed to change,” she wrote.

But, Spencer finally managed to overcome these feelings with a little self love.

“There’s a big difference between the closed off, hiding, young girl on the left and the carefree, happy, open girl on the right. ❤️And that difference is self love.❤️” she wrote, according to HuffPost. “I taught it to myself. I had to. I had to find a way to be happy. The process wasn’t quick. I’m still working on it at 26 years old.”

Spencer concluded her post with a message to anyone who is still uncomfortable with their bodies, says HuffPost, saying that every body is a beautiful body.

“Put on that bikini and smile. Don’t feel the need to let other people’s opinions ruin precious memories with your friends and family,” she wrote. “Show your daughters what it’s like to flaunt their flaws at the pool. No shame. Your imperfections tell a story. Your body is beautiful. You are BEAUTIFUL.”

 

Swimsuits for All offers new ‘Baywatch’ style

Sexy swimwear isn’t just for tiny Hollywood actresses — thanks to Swimsuits for All, they’re available for anyone of any size.

According to InStyle, photos released in March showed Ashley Graham, Teyana Taylor and Niki Taylor all donning a red Baywatch-style swimsuit, complete with a high-cut leg and scoop back, in a Swimsuits for All ad campaign. The images were of course body positive, says InStyle, as each model “rocks her suit with her own signature style and personality interjected.”

But InStyle reports that those photos were only preceding the public launch of the swimsuit, which is now available on Swimsuits for All’s website. The $84 swimsuit is sold in sizes ranging from four to 22, so anyone who opts for the suit can feel sexy all summer long.

Shop the style here.

Target takes down ‘beach body’ myth in new campaign

Temperatures are slowly inching upward, and with spring about to make its official debut, we know that days spent lounging on the beach in the hot summer sun are not far behind. While we may be anxious about getting our winter bodies back into summertime shape, Target is here to tell us that we are perfect just as we are.

According to Yahoo, the retailer’s #TargetSwim campaign not only aims to promote their current swimwear stock, it also sends a powerful message about what a “beach body” really is. Stating that their swimsuits are “for every beach body under the sun,” Yahoo says that the campaign features body-diverse models such as Denise Bidot, as well as “television personality and former Miss Teen USA Kamie Crawford, professional skateboarder Lizzie Armanto, and dancer and YouTube star Megan Batoon.”

With swimsuits in bold patterns and sexy silhouettes, Yahoo reports that Target’s campaign is as much about style as it is about feeling beautiful.

“Finding your favorite style suit is important, and we’re all about offering flattering fit and cut options to help guests feel confident in their swimsuits,” the Target swimsuit site says, according to Yahoo. “After all, you look your best when you feel your best!”

For Batoon, who models in the campaign, Target’s mission of making women feel their best is absolutely necessary — especially when you bare it all in your swimsuit.

“You’re baring the most amount of skin in public when you’re in a swimsuit,” she said, according to Yahoo, “so it’s important that it helps you feel confident so you can be completely yourself and enjoy every part of summer without the burden of insecurities.”

And with styles available in a wide variety of sizes and price points, all women can surely find something perfect for them. See all of Target’s swimsuit styles here.

 

‘SI Swim’ editor celebrates body diversity

The latest issue of the Sports Illustrated swimsuit edition has been billed as “the most inclusive ever,” according to editor MJ Day, featuring women of all ages, sizes and ethnicities. But now, the editor is taking things one step further by getting in on the action herself.

According to ELLE, Day posted a video to the “Women IRL” Instagram account, donning a black bikini and posing with her 2-year-old son on her hip, all in an effort to “kick off a campaign to celebrate all body types.”

Designed to get followers to “pose in their own swimsuits and explain the traits and aspirations they ‘model’ to others,” ELLE says that Day explained in her post that the initiative is all about celebrating the things that make us inherently beautiful.

“I’m determined to get out the message that there’s not a singular definition of beauty,” she said in the video, adding in her caption when she shared the post on her own Instagram account that we “need to love ourselves in the present. No matter what.”

SI’s swimsuit issue debuts nonmodels

The Sports Illustrated swimsuit issue is filled each year with bikini-clad models and nearly nude beach goddesses, but this year, the issue features women who look a little different — in fact, they look just like us.

While model Ashley Graham takes centerstage in an ad for Swimsuits for All — with whom she has swimsuit collaboration — PopSugar says the model brought along a few women who aren’t models to help show off the sexy swimwear.

This marks the “first time that Sports Illustrated has featured everyday ladies living it up in their bikinis and one-pieces, no contract or fashion resume required,” PopSugar reports.

Representing women both old and young of varying sizes, the ad campaign — called “Every Body, Every Age, Every Beautiful” — highlights the natural beauty that can only come from a diverse group of women. Photographed in San Juan , Puerto Rico with local women, Graham told Harper’s Bazaar that the campaign not only captures “the essence of the city’s culture,” it also brings body positivity to the fore.

“SI Swim, Swimsuits For All and I all share the same mission to celebrate the female body and empower women to feel good in their own skin. That’s why it was important to debut the “Every Body, Every Age, Every Beautiful” ad in the issue again this year and show even more diverse women.”

To check out the photos from Graham’s Swimsuits for All campaign, click here.