Target unveils new swim styles, unretouched models

Target has just unveiled their brand-new 2018 swimwear collection, and it’s the perfect boost we need to get us through this chilly late-winter temperatures.

According to Bustle, the superstore just unveiled “1,700 different styles, colors and cuts” of new swimsuit styles that are made for all bodies. Target makes this apparent in the new line’s campaign, says Bustle, which features “zero retouching, reshaping, or extreme airbrushing.”

In announcing the move to make the ads as honest as possible, Target said in the line’s announcement that their goal is to make the swimsuit shopping experience as stress-free as possible:

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign—all meant to inspire guests to have fun while rocking their favorite swimsuit. Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Inspired by the beaches Saint Tropez, Brazil and Australia, Bustle says the line is broken down int five categories: Modern Minimalist, Boho, Heartbreaker, Americana and Tropical, all featuring bold colors, vibrant prints and trendy cuts (think monokinis, cutouts and high waists!) that will make your summer 2018 the most stylish one yet. Target’s website described each swimwear category — which comes in an extended size range — this way:

“Modern Minimalist highlights a sleek, contemporary vibe that sticks to solid colors and unfussy prints. Boho combines feminine details, like lace and crochet, with ’70s-inspired prints. Heartbreaker, our selection of lingerie-inspired swimwear, includes mesh detailing, lace, ruffles, embroidery and more. Americana focuses on solids, texture, color-blocking and—of course!—classic stars and stripes. Finally, our Tropical trend plays up bright colors, exotic prints and bold graphics.”

So how much does all of this wonderful costs? Bustle says pieces from the line range from $14.99 to $49.99, though most come in under $24.99.

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Hunter boots make debut at Target

Hunter boots are no longer reserved for those willing drop upwards of $100, thanks to a brand-new collaboration with Target.

According to Refinery29, the British retailer is partnering with everyone’s favorite one-stop shop to release “exclusive versions of the brand’s rain boots, raincoats, and backpacks.” Additionally, Refinery29 reports that the collaboration will also mark the first time Hunter will sell homewear items, including coolers, hammocks and sunshades, with over 300 products total included in the line. The best part — most of the collection will be priced under $30.

However exciting, the partnership does appear to be an oddball match; but for Hunter’s creative director Alasdhair Willis, one image changed the way he viewed the brand and its accessibility, reports Refinery29: a photo of Kate Moss wearing Hunter rain boots at a music festival in 2005.

“Our boots, outerwear, and backpacks are now worn at festivals across the globe, come rain or shine,” he said in a release. “Recognizing our shared spirit of adventure, getting outdoors and appeal to the whole family, we wanted to create a collection that celebrates that, whether that be a summer gathering in the backyard, weekends away, or at a music festival.”

With a communal, outdoor spirit in mind, the collaboration couldn’t come at a better time: Refinery29 says the collection will make its debut in Target stores and online on Sat., April 14.

Mall brands to release extended-size collections

While there used to only be a handful of specialty shops for extended-size clothing, these days, some major clothing brands are ditching their narrow size ranges in favor of offering fashion for all.

According to ELLE, some well-loved mall brands are releasing their very own curvy-friendly clothing collections. For example, both Madewell and sister-store J.Crew have both announced that they will extend their denim offerings to include up to a size 35, reports ELLE, even releasing a new denim style called “‘curvy high-rise skinny jeans’ which was designed especially for women with ‘an hourglass shape.'”

Target’s newest project, Universal Thread, is a whole label dedicated to plus clothing, featuring up to a size 26W, says ELLE, while LOFT’s forthcoming extended-size offerings will be a first for the brand.

Meanwhile, ELLE reports that longstanding mall brand NY & Company is taking a different approach to expanding their size range: piggybacking off of actor Gabrielle Union’s collection with the brand, NY & Company and Union are releasing a new collection called #AllTogetherNow that goes up to a size 20 and 2XL. To help the launch the collection, ELLE says Union “recruited her Being Mary Jane co-stars, Lisa Vidal, Margaret Avery, and Raven Goodwin” to help show off all the line has to offer.

All of these new extended size lines just prove that fashion is for every body because, as LOFT said, “Because no two bodies are alike–and that’s a beautiful thing.”

New Target brand to offer inclusive denim options

We’ve all seen the memes about Target: shoppers go in for one thing and leave with more than they thought they needed. But when it comes to clothing, the superstore is about to unveil a line we always knew we needed but never had.

According to Bustle, Target’s new in-house clothing brand Universal Thread — which is replacing their beloved Mossimo line — will be a “size-inclusive denim-focused brand” that will feature bags, tops, shoes and, most importantly, denim ranging in sizes 00 to 26W. Moved to create the brand out of women’s disdain for denim shopping, Bustle says  Target Executive Vice President and Chief Merchandising Officer Mark Tritton offered that the line attempts to solve the common problems women face when trying on jeans.

“Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging,” Tritton said of a survey of 1,000 women. “That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.”

But beyond offering range of sizes to accommodate the figures of all women, Bustle reports that the line also aims to be an affordable alternative to traditionally pricey mainstream denim brands, costing up to 10 percent less than Target’s current denim offerings.

With cost and fit under control, Universal Thread seems to tick all the boxes on the list of what comprises an accessible denim line. However, the brand goes the extra mile, according to Bustle, offering an adaptive collection that is “filled with back pocket-less jeans and shirts without tags in them,” making their sensory-friendly pieces “perfect for people on the spectrum or for people with other touch-sensitive disabilities.”

Debuting online and in-store on Feb. 4, Universal Thread will even include a handful of eco-friendly offerings, so Target shoppers can find even more of what they want — or didn’t even know they wanted! — the next time they grab one of those iconic red shopping carts.

Target to revamp beauty aisles

It’s safe to assume that [almost] everyone loves a good Target run, but now, the one-stop shop is giving us another reason to adore them even more.

According to Glamour, Target will be giving their makeup aisles a major makeover, reporting that it will more closely resemble a Sephora store than it currently does. The revamp, says WWD, will take effect in 75 stores nationwide by the end of October, offering “an open floor plan to make roaming the beauty section easier,” as well as “better lighting and low shelving.”

Glamour also reports that, in addition to increasing offerings from popular brands like E.l.f and Glow Studio, the store will also try to sell less mainstream makeup brands, offering “curated spots for up-and-coming trends, men’s products, natural brands, and South Korean–inspired products, along with cheap, cute minis.”

Additional changes are set to include more service counters with specially trained makeup personnel and even an NYX brand Brow Bar.

The only question left is when your nearest Target will get the changes!

 

New Target brand to offer more size diversity

Out with the old, in with the new — and the more diverse.

According to HuffPost, everyone’s favorite mass retailer Target will be shaking up their clothing selections this fall, taking away their long-time Merona line (among others) and offering 12 all-new brands of clothing and home goods. But one brand is already capturing some much-due attention, specifically for the range of sizes it offers.

Called “A New Day,” HuffPost says Target’s newest women’s clothing brand will not only offer “‘versatile, mix-and-match’ pieces,” it will also offer greater size diversity, with pieces ranging in size from either ” XS to XXL, XS to 4X or 2-26W, depending on the item.”

Offering a wider size range than Merona, A New Day is certainly offering a welcome change while also staying in a friendly price range, with HuffPost reporting that all pieces are priced under $45 (even though price may vary for some colors or sizes).

Ready for some new Target threads? HuffPost says the line will officially debut on Aug. 27, but you can check out some pieces from the line here.

Target unveils new sustainable collection

Target seems to be doing everything right lately.

According to InStyle, the retailer just launched a sustainable collection with global style brand Accompany that includes “40 pieces from the collaboration, which include artisanal, fair-trade items from six countries across five continents.”

With pieces like herringbone throws from India for $88 and gem cuffs from Turkey for $40, InStyle says that Target and Accompany hope the collection will highlight the native craftsmanship of each country.

“Traditional crafts and indigenous methods for creating products are being lost every day, and we aim to support the livelihood and communities of these craftspeople by connecting their goods with a wide consumer base,” said Accompany’s Founder Jason Keehn in a statement. “Through our partnership with Target, we’re able to shine a spotlight on the communities creating these goods and help them continue their traditions, now and in the future.”

If this collection sounds like something you need to own a piece of, InStyle reports that the collection is currently available online and in select stores.

Target makes lingerie representative

Target is on a roll: first, they unveiled their new and buzzworthy #TargetSwim campaign. Now, they are making lingerie more inclusive.

According to the Huffington Post, the retailer recently announced that their lingerie brands Merona and Xhiliration will now offer a wider variety of nude bras and undergarments to match diverse skin tones.

“At Target we know that women come in all shapes, sizes, and ethnicities, and our assortment needs to reflect their outfitting needs,” Michelle Wlazlo, Target’s senior vice president of apparel and accessories, said in a press release, Glamour reports. “As part of our continued commitment to inclusivity, our team did extensive research to expand our intimate offerings so guests can find the perfect shade of nude to match their skin tone.”

The new shades available — which include “cocoa, caramel, honey beige and mochaccino” — are just the first of Target’s plans to be more inclusive, Glamour says — in fact, their plans even include ” a collection of nude shoes in various shades—much like the brilliant, though not exactly accessible, Christian Louboutin “All Women” collection)—this fall.”

But for now, the new nude lingerie’s price will be pleasing to all budgets, reports HuffPost, with bras ranging between $10 and $17 and underwear priced at $5.

Way to go, Target!

 

 

Target takes down ‘beach body’ myth in new campaign

Temperatures are slowly inching upward, and with spring about to make its official debut, we know that days spent lounging on the beach in the hot summer sun are not far behind. While we may be anxious about getting our winter bodies back into summertime shape, Target is here to tell us that we are perfect just as we are.

According to Yahoo, the retailer’s #TargetSwim campaign not only aims to promote their current swimwear stock, it also sends a powerful message about what a “beach body” really is. Stating that their swimsuits are “for every beach body under the sun,” Yahoo says that the campaign features body-diverse models such as Denise Bidot, as well as “television personality and former Miss Teen USA Kamie Crawford, professional skateboarder Lizzie Armanto, and dancer and YouTube star Megan Batoon.”

With swimsuits in bold patterns and sexy silhouettes, Yahoo reports that Target’s campaign is as much about style as it is about feeling beautiful.

“Finding your favorite style suit is important, and we’re all about offering flattering fit and cut options to help guests feel confident in their swimsuits,” the Target swimsuit site says, according to Yahoo. “After all, you look your best when you feel your best!”

For Batoon, who models in the campaign, Target’s mission of making women feel their best is absolutely necessary — especially when you bare it all in your swimsuit.

“You’re baring the most amount of skin in public when you’re in a swimsuit,” she said, according to Yahoo, “so it’s important that it helps you feel confident so you can be completely yourself and enjoy every part of summer without the burden of insecurities.”

And with styles available in a wide variety of sizes and price points, all women can surely find something perfect for them. See all of Target’s swimsuit styles here.

 

Beckham brings signature style to Target

April 9 may seem like a random spring day, but for Target, it’s the day Victoria Beckham descends on the mass retailer.

According to Vogue, Beckham’s long-awaited collaboration with Target will finally launch on April 9 at Target and on victoriabeckham.com, treating customers to a modern, yet whimsical collection of both child and adult clothing.

While Beckham is most known for her upscale designs for her self-named fashion label, Glamour reports that this collaboration will make high style available to shoppers of all budgets, with prices starting at $6 and capping at $70 and ” most items falling below the $40 mark.”

Though the line features ’60s-inspired florals and playful patterns, each piece in the collaboration offers tailored, fitted pieces that look much more expensive than their price tags admit. Take, for example, the Black Daisy Peplum Top: with oversized flowers strewn about the top, the bold floral doesn’t overtake the top’s structure, which has a clearly defined waist and bust that will only create shape and curves.

Comprised of over 150 pieces, Beckham told Vogue that the accessibility of her clothing has been a chief concern for her and her brand. “It has always been important to me that my designs reach women all over the world,” she said. “I think it’s great [and] it’s a collection that women everywhere can enjoy.”

If this collection is calling your name, you can start staking out the pieces you’ll want to purchase by skimming Target’s preview of the line here.