Beckham teams up with Target for new collaboration

Posh Spice is about to make her posh fashion a little more accessible.

According to the Huffington Post, Victoria Beckham is teaming up with Target to release a limited edition clothing collection for women, toddlers and babies. Announced on Thursday, Oct. 20, the Huffington Post says the partnership “marks the former Spice Girl’s first jaunt into designing childrenswear and arguably the department store’s poshest designer collaboration yet.”

Speaking on the accessibly of her new venture, Chief Executive of Victoria Beckham Zach Duane told Business of Fashion that Beckham’s clothing was never designed with a small audience in mind.

“The DNA of Victoria, Victoria Beckham lends itself to being accessed by a much broader number of people,” he said.

However, Business of Fashion notes that “Beckham, who launched her namesake ready-to-wear line in 2008, promised a fresh take on her repertoire, including some joyful prints. ‘It’s quite girly, fun, happy,’ she said. ‘I’ve always said [the VVB collection] is the other side to my personality, it’s the other half of my suitcase. The fun side of me.'”

With the all-new Victoria Beckham for Target collection is set to include more than 200 pieces, HuffPost says a press release describes the new line is based on Beckham, as well as “the shared experiences between mother and child” and will deliver “soft pastels, bright pops of color and pretty spring prints.”

Available in sizes XS through 3x, Business of Fashion says the collection will hit Target stores and Target.com on April 9, 2017, with select pieces also available on victoriabeckham.com.

So just how much will a VBxTarget design cost? HuffPost says pieces range between $6 and $70 — not too bad for fashion from Posh Spice herself.

 

 

Ava & Viv are all-inclusive

While much of the fashion industry seems to be dedicated to the tall and thin, some brands and retailers are seeking to deliver options for a greater variety of body types.

Such is the case with Target and Ava & Viv, a plus-size collection released by the retailer in February 2015, according to WWDIts launch came alongside Target’s marketing strategy to promote body positivity that they have actively pushed since 2015, evidenced by their #NOFOMO swimsuit campaign earlier this year.

But as WWD points out, Ava & Viv is unique in that it doesn’t aim to serve everyone from adults to children; instead, the collection zeroes in specifically on plus sizes. “Target saw a void,” according to WWD, “and stepped in to  grab a chunk of the rapidly growing $17.5 billion plus-size market.”

Target touts that 10 of the brands the retailer owns — which includes “Merona, Cherokee, Mossimo, Xhilaration, Circo and C9 by Champion” — have totaled more than $1 billion each per year in sales, a feat that Ava & Viv will likely accomplish, as it is already seeing high sales from its jeggings and skinny jeans, according to WWD.

Contributing further to its success is the buzz generated about the brand from bloggers:

“Bloggers have contributed to Ava & Viv’s success, a Target spokeswoman said. The retailer initially approached three plus-size bloggers when Ava & Viv launched. Nicolette Mason, a blogger for Marie Claire, GarnerStyle blogger Chastity Garner, and Gabi Gregg, who writes the Gabi Fresh blog. The three women gave suggestions to Target about how the Ava & Viv collection could be improved.”

Not only are bloggers creating an online awareness of the collection, the spokeswoman from Target also said that their opinions of the clothing are being taken into account as the line continues to be developed.

“The team is focused on the guest feedback,” she said. “Plus-size guests want the same style as the guest who wears a regular rtw size. We attribute a lot of the growth of Ava & Viv to the guest-centric approach and ensuring the assortment is reflective of the trends.”

 

#NOFOMO

After Target’s February announcement that they’d be teaming up with DC Comics to create super hero girls and an empowering apparel line to match, Today.com reports that the retailer has just unveiled an inspiring social media campaign just in time for the upcoming warm weather.

Target’s latest endeavor, the #NOFOMO campaign, aims to promote body positivity one swimsuit selfie at a time, says Today.com. The initiative is “all about shaking off body insecurities and not letting anything get in the way of having fun in our swimsuits,” according to the company.

Even Barbie is getting in on the #NOFOMO action — especially that she now comes in varying shapes and sizes. Dressing the dolls in miniature look-alikes of Target’s swimsuit line, Executive Vice President and Chief Marketing Officer of Target Jeff Jones told TODAY in a statement that the company is excited about Barbie’s evolution and their role in the campaign.

“She’s had an undeniable impact on our culture for decades and now is helping to evolve the conversation about inclusivity,” he said. “Given our belief in every body, we loved the idea of working with Mattel to find a way for Barbie to join our swim campaign.”

While the campaign obviously promotes Target’s swimsuits, the pieces are shown on women of various sizes, something Jones said is something Target celebrates.

“We’ve seen tremendous strength in our swim business, which has been driven by assortment, presentation and our approach to marketing,” Jones said in a statement. “Our work celebrates the fact that people come in various shapes and sizes, and it’s ignited a meaningful conversation with our guests.”

Jones summed up the underlying theme of the project in this way: “There’s no perfect body type, but we believe, and want to celebrate with our guests, that there is the perfect swimsuit for every body type, and that’s where Target has you covered.”

 

Target and DC Comics Create Something ‘Super’

On the heels of the comic sensation Faith comes an announcement that proves that girls can be superheroes.

On Feb. 24, The Huffington Post reported that Target and DC Comics have teamed up to create “DC Super Hero Girls,” which is “inspired by the female characters from Warner Bros’ new franchise and web series, “DC Super Hero Girls,” according to Target.”

Superheroes like Supergirl, Batgirl, Wonder Woman, Poison Ivy, Bumble Bee and Harley Quinn are set to hit the Target shelves in March, and in addition to the action figures made by Mattel, The Huffington Post says that “Target will also be selling girls’ apparel emblazoned with iconic logos, stars and empowering words like ‘strong’ and ‘brave’ as well.”

Spokesperson for Target Lee Henderson told Today.com that the move comes after their diligence in listening to consumer feedback. “There is lots of excitement around this new launch,” he said, “and we can’t wait to share the power of these iconic female super hero characters with fans. We know their stories of epic action and girl power will definitely resonate.”

Reaction on social media has been largely positive, praising the partnership for its equal representation and its promotion of ‘girl power.’

Thanks, Target and DC Comics, for showing us that girls can wear the capes, too.

Take Her Look [For Less]

Although it may not feel like a winter wonderland this December depending on your location, Target unveiled their own wonderland on Tuesday, Dec. 8. A Target Wonderland pop-up shop was opened in New York City this past week, something Business Insider reports the company calls, “part magical toy store, part Pop Art exhibit.”

Following their whimsical holiday ads, Target Wonderland brought their “Holiday Odyssey” ads to life with giant Lego ships and oversized Etch-a-Sketches throughout the shop. While this concept shop was officially unveiled on Tuesday, the 16,000-square-foot store held its VIP kickoff event on Monday, Dec. 7, playing host to a number of fashionable A-listers.

One such guest was model and mom-to-be Chrissy Teigen, who wore a white mini shift dress along with what The Daily Mail reports are gold KG Kurt Geiger platform sandals. Teigen completed her look with gold earrings and a matching gold clutch.

While we love Teigen’s white-hot look, we wish we could say the same about its price — her ‘Hero‘ heels by Kurt Geiger cost $185 (although they are currently on sale for $120 in black). So instead of shelling out big bucks for a mere pair of heels, you can get her entire look for under the sale price of her Kurt Geiger platforms. Read on to find out how!

First on our shopping list was a white shift dress, and we found the perfect option in the form of the Checkered Matelassé Shift Dress from Forever 21. Cut in the same straight shift style, this dress will also give you some added texture with its matelassé woven pattern. This fashionable piece will serve as the basis of our look for less, and it only costs $24.90.

checkered matelasse dress

The Checkered Matelassé Shift Dress, found on Forever21.com.

Polishing off our look-alike ensemble is a pair of gold platform sandals, courtesy of H&M. These sandals offer a glossy shine reminiscent of Teigen’s Kurt Geiger platforms, but they come in at a fraction of the cost with a total price of only $39.99.

platform sandals

Platform Sandals, found on HM.com.

Teigen’s Kurt Geiger pumps may be available for a lower sale price of $120, but you can take her entire look for less for only $64.89. Just add your go-to clutch and your favorite gold earrings, and you’re sure to look like you’re on your way to a VIP event.

Happy Shopping!

Take Her Look [For Less]

With the holiday season officially upon us, it is now acceptable to start wearing seasonal colors. And actress Lupita Nyong’o did just that on a recent outing in New York City.

Spotted out and about on a chilly day in the city, Nyong’o sported a bright green cable-knit sweater by Ralph Lauren, says The Daily Mail, which she paired with a black skater skirt, black tights, black pumps and a black wool fedora. Nyong’o polished off her chic look with aviator frames and an eye-catching blue satchel to rival her bright green top.

Although Nyong’o’s sweater has us green with envy, we can’t say the same about its price. This cashmere cable-knit style, courtesy of Ralph Lauren’s Black Label collection, rings up at a lofty $750. While we think cashmere is always a good idea, we also think we can recreate this entire look for under $200. Read on for the results!

Finding a sweater in a hue just as bright as this Ralph Lauren number was no easy task, but the Liz Claiborne 3/4-Sleeve Geo Stitch Tunic Sweater from JCPenney was a good substitute. Done in an equally eye-catching lime green, this sweater’s stitching mimics the classic cable-knit style but does so with a more modern, geometric pattern. The best part — its original price is only $54.

jcp

The Liz Claiborne 3/4-Sleeve Geo Stitch Tunic Sweater, found on JCPenney.com.

You’ll need a cute skater skirt to tuck your sweater into, and there’s no better skirt for the job than the Evelyn Scuba Skirt from Tobi. Featuring similar box pleats, this skirt will easily pass for Nyong’o’s style, but will only cost you an affordable $30.

tobi evelyn scuba skirt

The Evelyn Scuba Skirt, found on Tobi.com.

Top off your look with a matching fedora — the Small-Brim Wool Fedora from Forever 21, to be exact. This fedora will replicate Nyong’o’s style for only $22.90.

small brim wool fedora

The Small-Brim Wool Fedora, found on Forever21.com.

As if one pop of color weren’t enough, you’ll have to add this bright blue Merona satchel from Target to your outfit to achieve her total look. Featuring a hue and hardware similar to Nyong’o’s bag, this satchel will add both color and functionality to your outfit for only $39.99.

blue satchel

The Merona Satchel Handbag with Removable Crossbody Strap, found on Target.com.

No look is complete without a good high heel, and the Penny Loves Kenny Friend Pump from DSW is just the shoe to cap off our look for less. Done in a pointed-toe silhouette with the toe-box opening cut straight across the foot, this heel has all the features reminiscent of Nyong’o’s heels with an extra detail at the heel. These pumps, however, will only set you back $39.95.

penny loves kenny freind

The Penny Loves Kenny Friend Pump, found on DSW.com.

Lupita Nyong’o’s New York City chic look may cost upwards of $750, but you can steal the star’s style for only $186.84. Wear it with some opaque black tights and your favorite pair of aviators, and you’ll have successfully taken Nyong’o’s look for less.

Happy Shopping!

Take Her Look [For Less]

Fashionable looks aren’t just reserved for the runway — that’s what Heidi Klum showed us with her latest street style ensemble.

The model-turned-television host was spotted out and about in Soho on August 19, wearing what InStyle reports as Elizabeth and James geometric separates. Klum paired her sheer black look with a pop of green in the form of the Hermés mini Birkin bag while completing her look with a pair of open-toe pumps.

Klum’s all-black ensemble certainly raises the bar for our casual, off-duty style, but it comes at price. Her Elizabeth and James separates, the Gilroy Crop Top and the Cooper Skirt, are currently unavailable but previously retailed for $325 each on ShopBop. Her separates alone have a combined price of $650, and that’s not even considering her Hermés mini Birkin bag, which can vary in price depending on the size and material (according to BragMyBag.com, the 25 centimeter purse starts at $9,400). Just because this outfit may cost at least $10,050 doesn’t mean you can’t own the look for yourself — read on to see how we’ve recreated Klum’s look for less!

Finding a crop top and skirt set to rival Klum’s Elizabeth and James ensemble was quite the task, but we finally landed on the Tularosa Free Crop Top and Midi Skirt from Revolve. The top and skirt both feature an open lace reminiscent of the sheer geometric pattern of Klum’s separates, but since this is lace, you will be exposing a little more skin than with Klum’s mesh covered look. This skin-baring set will allow you to take Klum’s look for less for only $29 and $44 respectively.

The Tularosa Free Crop Top, found on RevolveClothing.com.

The Tularosa Free Crop Top, found on RevolveClothing.com for $29.

The Tularosa Free Midi Skirt, found on RevolveClothing.com for $44.

The Tularosa Free Midi Skirt, found on RevolveClothing.com for $44.

Birkin bags are pretty much irreplaceable, but we thought this green satchel from Target was an accessible alternative to Klum’s pricey purse. Done in an equally eye-catching shade of green, this satchel is the perfect way to add a pop of color to this all-black ensemble without breaking the bank, and it’s available for only $44.99.

The Satchel Handbag, found on Target.com.

The Satchel Handbag, found on Target.com.

Our look for less wouldn’t be complete without a pair of peep-toe pumps, and the Enzo Angiolini Gelabelle Platform Pumps from DSW do just that. These pumps will give your recreated outfit just the lift it needs for only $49.95.

The Enzo Angiolini Gelabelle Platform Pump, found on DSW.com.

The Enzo Angiolini Gelabelle Platform Pump, found on DSW.com.

Although Heidi Klum’s New York City street style is simply stunning, it also has a stunningly high price tag, with her separates alone totaling $650 and her Birkin bag possibly starting around $9,400. Our recreated look, however, comes in at a mere $167.94, allowing you to look like a supermodel without spending like one!

Happy Shopping!