Tarte unveils mermaid collection

Mermaids and makeup? Tarte has put the two together for the millennial collection of your dreams.

According to Cosmopolitan, Tarte has released a brand-new mermaid collection after teasing the sea-inspired products for a month. First releasing the “Be A Mermaid & Make Waves” eyeshadow palette on March 1, Cosmo says the brand finally released the rest of the line’s products, which include “a five-piece vegan brush set, mascara, holographic lip gloss, matte lip paint, glitter gel, “mer-mist” shimmer spray, and even mermaid false eyelashes and body jewels.”

With mermaid-tail brushes, clamshell eyeshadow palettes and multicolor lash extensions, the line is just as whimsical as it is colorful — and perfect for summer fun.

To shop the line, click here.

Tarte to release new Shape Tape foundation

If you’ve been shopping around for new foundation, look no further: Tarte is set to release a brand-new Shape Tape foundation in not one, but two different formulas.

According to PopSugar, the makeup brand will launch Shape Tape foundation in both matte and hydrating finishes, along with rolling out a new paddle brush and blending sponge. PopSugar says the matte version is vegan and oil-free, providing full, waterproof coverage.

The hydrating foundation, PopSugar reports, provides a dewy finish that “promises 12 hours of wear with a luminous finish” that is “packed with skin-benefiting ingredients,” such as “collagen and hyaluronic acid to plump skin, as well as biopolymer filling spheres that help to smooth out your complexion while keeping moisture in the skin cells.”

Both foundations will be available in 15 shades that include “porcelain, fair beige, fair-light neutral, light neutral, light sand, light-medium beige, light-medium honey, light-medium sand, medium honey, medium sand, medium neutral, medium-tan honey, tan sand, deep honey, and mahogany,” according to PopSugar.

So when will these dreamy foundations hit the shelves? PopSugar says they launched on tarte.com on Jan. 15, but will hit ulta.com on Jan. 21 and Ulta stores on Feb. 4.

Tarte’s new line ‘fit for a princess’

Once upon a time in a far away land (re: a swanky office), a cosmetic company decided to create a line of makeup fit for a princess — a Park Avenue princess, that is.

According to PopSugar, makeup brand Tarte unveiled a brand-new collection of holiday cosmetics that are worthy of wear in one of Manhattan’s most posh and luxurious areas. Filled with bronze and rose gold products, each product in this line is dripping in metallic goodness, making everyday products like lip gloss and eye shadow palettes look just as ritzy as Park Ave itself.

However, that certainly doesn’t mean you have to reside in the neighborhood to get your hands on these products, or even wear them.

You can grab all of the line’s products on the brand’s website, with no item costing more than $46.