Makeup brand has gun violence mission

Lipstick is for more than just painting them a vibrant hue — it’s about much more, thanks to The Lipstick Lobby.

According to Bustle, this “social justice-minded makeup brand” has released a new lipstick shade that aims to raise awareness on the issue of gun violence and try to eliminate the problem altogether.

The Lipstick Lobby’s “Fired Up” lipstick shade — a bright orange-red blend that contains Vitamin C and E and glides on in a matte finish — not only packs a punch in terms of color, it also vegan and cruelty-free, says Bustle, making it even more of a do-gooder lipstick.

As if that’s not enough, Bustle reports that Lipstick Lobby will also donate the net proceeds from the sales of the $19 shade to The Brady Center, an “advocacy group that is working to reduce gun deaths by half as of 2025.”

Ready to make a purchase and help stomp out gun violence? Click here.

Lipstick company donates to Planned Parenthood

Sometimes, beauty products are about more than just adding a pop of color to our faces and a glow to our skin.

Take The Lipstick Lobby, for example. According to InStyle, the beauty-for-good brand is using their lipstick products in order to benefit women in the United States and around the world by having 100 percent of the net profits of one of their lipstick donated to Planned Parenthood.

Called “Kiss My Pink,” InStyle says the sale of this vibrant shade of hot pink lipstick will directly benefit the nonprofit. While purchasing the lipstick comes with some philanthropic benefits, the cosmetic itself also has some skin benefits; InStyle reports that the lip smacker delivers a healthy dose of vitamins C and E, so it will keep your pout perfectly smooth and soft.

This dual-purpose lipstick is beneficial all around, and for just $19, you get an eye-catching new shade to try out, all while supporting women’s health care in the U.S. and beyond.

Shop the shade here.