Bra brand adds 24 new sizes

Bra shopping just got a little easier, thanks to ThirdLove.

According to Cosmopolitan, the intimates brand has announced that it they will not only begin offering half cup sizes, they are also adding a total of 24 new sizes to their collection. Additionally, the cup sizes will “range from AA through H and up to a 48-band size,” says Cosmo, giving ThirdLove a grand total of 70 sizes — more than double the offerings of competitor brands.

Chief Creative Officer for ThirdLove Ra’el Cohen told Cosmo that the more inclusive sizing aims to provide true-to-size styles that are supportive and stylish.

“We know you can’t just take a 34B and scale it up to a 40G — that’s a recipe for a bad fit,” she said. “We’ve worked tirelessly to design bras that don’t just scale up in size, but that have additional supportive elements that are nearly unperceivable to the naked eye.”

All of these inclusive sizes almost sounds too good to be true, and it kind of is — for now. Cosmo reports that while these sizes are currently available solely for the brand’s 24/7 Perfect Coverage Bra, ThirdLove does plan to extend the sizing to more designs in the near future.

 

J.Crew unveils intimates line

If J.Crew didn’t already occupy half of your closet, it will now.

According to PopSugar, the preppy lifestyle brand is expanding its offerings to include a line of intimates. Featuring an array of prints and solids, PopSugar says the new line offers both bras and underwear in five different fabrics.

While sometimes it can be difficult to find the perfect size in bras and underwear, J.Crew has you covered: PopSugar reports that the line’s sizing is based off that of their swimwear collection. So if shoppers know their sizes in J.Crew swimwear, there will be no guessing when it comes to shopping the new intimates line.

Ready to start shopping? Click here.

Vergara debuts EBY subscription underwear service

Sofía Vergara is one of the most recognizable faces in Hollywood, and now, her name is about to become a little more well-known, thanks to the new line of underwear and basics she’s designed.

According to W magazine, the Modern Family star just launched EBY, a “subscription-based brand of underwear and women basics” that are equal parts comfortable, stylish and practical, promising not to “roll up or stretch after you wash it.” In addition to providing foundational pieces that Vergara and co-founder Renata Black created to be as comfortable and unobtrusive as possible, The Hollywood Reporter says the overall idea for the brand was born out of considering ways to empower women.

“It wasn’t specifically about the underwear,” she told THR, “but I wanted to come up with something that was a business where I was going to make money but also do something for other people.”

And thus came EBY, which THR says has a partnership with Seven Bar Foundation, a non-profit that helps secure small loans for women-led businesses and initiatives around the world; once these loans are repaid, THR reports that “the money is returned to the organization, which in turn helps another woman get her business off the ground.” EBY will further help the organization provide female entrepreneurs with the money they need to succeed, with W magazine reporting that 10 percent of the net sales from EBY subscribers will be donated to the foundation.

As far as the subscription service itself, THR explains how it works this way: subscribers get to choose how many boxes they’d like to receive per year (monthly, twice per month or quarterly), and each box contains pieces that the subscriber chooses from six available styles. And while sizes range from XS to 4X, THR says all boxes cost the same $48, making it a fairly size-inclusive line as well as a charitable one.

Sharing with W magazine the goal of EBYVergara said it’s all about businesses helping other businesses — while having a bit of fun, too.

“I thought it was amazing because we were going to have a business and we’re going to help women with their businesses – it was perfect, I couldn’t say no,” she said. “You get this box every month or two month, whatever you decide, of several underwear or how many you want and it’s like a little gift for yourself. And you’re essentially giving a gift because we’re give ten percent of the net profit to the Seven Bar Foundation. It’s nice to be able to give back.”

Well said, Sofía. To check out EBYclick here.

 

Rees debuts Les Girls Les Boys line

Everyone deserves to feel comfortable and confident, and now, that is possible, thanks to a new gender-fluid lingerie collection.

Launched on Sept. 1, ELLE reports that Serena Rees, founder of popular lingerie company Les Provocateur, designed a 100-piece collection of gender-fluid intimates called Les Girls Les Boys. The line, which features “intimates, underwear, and streetwear that isn’t confined to one gender,” draws inspiration from streetwear, says ELLE, incorporating pieces such as graphic tees, sweats and sports bras.

While the line seems to have dropped from the sky, Rees reportedly began working on Les Girls Les Boys 18 months ago, according to ELLE, after “noticing the ‘disconnect’ between oversexualized concepts of lingerie and how young people now view sex and sexuality.”

But with these versatile, inclusive pieces, that void may be filled. Les Girls Les Boys also offers its pieces at an accessible price point, says ELLE, retailing between $25 and $143. The line is currently for sale at Nordstrom, Selfridges and on lesgirlslesboys.com.

Aerie debuts new nude collection

Aerie‘s inclusive shopping experience started with using more diverse models that were not retouched. Now, their mission continues with their new inclusive nude offerings.

According to Mic, the American Eagle company announced on Wednesday that they will incorporate five new shades of nude into their line of bras and underwear. Called the Real Me collectionMic says the new nudes palette includes are available in five inspirationally-named shades: “Honesty, Inspiration, Strength, Energy and Confidence,” which “vary from light brown to dark brown.”

Discussing the products’ launch, Jennifer Foyle, Aerie’s global brand president, shared that the new shades aren’t the only reason to be excited.

“…Not only are we offering a beautiful palette that includes a wide range of nudes, but the amazing second-skin soft fabric of these bras lets you feel like your real self,” she said in an email to Mic. “These bras have ultimate comfort and are super lightweight, all while providing amazing support with the right amount of coverage. This is a collection truly designed to move with you, shape to you and feel like you.”

So far, Mic reports that the Real Me collection offers unlined bras, thongs, bralettes and boy briefs in the new hues.

Beauty beyond age

Beauty comes in all forms, and a recent Calvin Klein underwear ad is proving this to be true.

According to The Cut, 73-year-old model Lauren Hutton is starring in brand-new ads for the famous underwear’s spring 2017 campaign alongside a host of others that were hand-selected by the campaign’s photographer, Sofia Coppola.

With ads showcasing the likes of ” Kirsten Dunst, Nathalie Love, Laura Harrier, Rashida Jones, Maya Hawke (daughter of Ethan), and Chase Sui Wonders (niece of Anna),” The Cut says this isn’t the first time Hutton has strut her stuff with some big names. Just last year, The Cut reports that Hutton walked the runway arm-in-arm with Gigi Hadid for the Bottega Veneta show.

To see Hutton’s Calvin Klein debut, click here.

 

Target makes lingerie representative

Target is on a roll: first, they unveiled their new and buzzworthy #TargetSwim campaign. Now, they are making lingerie more inclusive.

According to the Huffington Post, the retailer recently announced that their lingerie brands Merona and Xhiliration will now offer a wider variety of nude bras and undergarments to match diverse skin tones.

“At Target we know that women come in all shapes, sizes, and ethnicities, and our assortment needs to reflect their outfitting needs,” Michelle Wlazlo, Target’s senior vice president of apparel and accessories, said in a press release, Glamour reports. “As part of our continued commitment to inclusivity, our team did extensive research to expand our intimate offerings so guests can find the perfect shade of nude to match their skin tone.”

The new shades available — which include “cocoa, caramel, honey beige and mochaccino” — are just the first of Target’s plans to be more inclusive, Glamour says — in fact, their plans even include ” a collection of nude shoes in various shades—much like the brilliant, though not exactly accessible, Christian Louboutin “All Women” collection)—this fall.”

But for now, the new nude lingerie’s price will be pleasing to all budgets, reports HuffPost, with bras ranging between $10 and $17 and underwear priced at $5.

Way to go, Target!