J.Crew extends size offerings

J.Crew is making moves — and one that will benefit all of their shoppers.

According to Glamour, the retailer has just unveiled a “collection of tops, dresses, skirts, and pants that’ll be available in sizes up to 5X, a first for the brand,” with sizes starting at XXS. To do so, Glamour reports that J.Crew worked with “size-inclusive minimalist fashion label” Universal Standard to create the collection, which is filled with fashionable styles and modern fits across a much more inclusive size range. The already-inclusive line adds to accessibility in terms of price as well, with Glamour reporting that pieces from collection retail between $50 and $150.

The move, says J.Crew chief merchandising officerLisa Greenwald, acts as a follow-up to the company’s previous efforts to add more sizes to their denim offerings, says Glamour, which began last spring.

“We knew we had more work to do,” Greenwald told Glamour. “We wanted to be thoughtful about our approach to sizing, and part of that meant working with experts in this field to glean best practices as we work to perfect our approach to fit moving forward.”

Thus, Greenwald says they paired up with Universal Standard and set about creating a collection that was “tailored for the real, diverse spectrum of the American woman.”

“We wanted to create a collection of stylish, well-made, great-fitting clothes, engineered to fit the new range of sizes perfectly and Universal Standard offered their expertise to do just that,” Greenwald said to Glamour, looking to “Universal Standard’s expertise for help grading designs for larger sizes, manufacturing, and problem-solving anything that might come up along the way.”

The beginning of much more to come from J.Crew in terms of size inclusivity, Greenwald made sure to explain to Glamour that the hope is to make all feel welcome to their brand.

“It’s a dedicated strategy to bring millions of American women into the fold and make them feel part of the style enjoyed only by the smaller women until now.”

Click here to shop the collection.

‘OINTB’ star unveils new clothing line

Clothing isn’t just about fulfilling a basic need; it can be a deeply personal means of expressing yourself. So when a designer creates a clothing line out of their needs, wishes and dreams, it’s sure to be something special.

Take the new clothing collection created by Orange is the New Black star Danielle Brooks. According to HuffPost, the actor teamed up with plus clothing line Universal Standard to design a capsule collection based on one simple question: “If you could design three pieces that you always wished you had in your closet but could never find, what would they be?”

With that in mind, Glamour says Brooks designed a “short and sweet” line, offering three pieces consisting of overalls, an off-the-shoulder sweater dress and a pleated shirtdress. While a collection of only three pieces may seem a bit too compact, Brooks told Glamour that the first thing she thought of when creating the line was designing something “transformable.”

“I was thinking, You know what could be cool? Having something that is transformable,” she said. “I chose the off-the-shoulder dress, because I felt like this is something I was just comfortable wearing. So if I’m on a plane and I want to be casual, then I step [out of the airport] and there’s paparazzi in my face and I want to feel a little more glamorous, I can take this dress either direction.”

The final two pieces — the overalls and shirt dress — were created from two different inspirations, Brooks told Glamour: the former to fit and flatter curvy figures and the latter to riff off a shirt she saw Solange Knowles wear. HuffPost reports that all of the pieces are under $200, with the sweater dress coming in at $190, the shirtdress at $110 and the overalls at $120, all available in sizes 10 to 28.

Armed with three looks that offer women of all sizes an effortless style, Brooks shared with Glamour that, even though they are her designs, she still can’t quite believe that she had the chance to do such a thing.

“…It’s crazy to finally have clothes out there that I designed. That never ever crossed my mind when I was a teenager, shopping at Walmart looking in the men’s section.”

 

Brooks teams up with Universal Standard for new clothing line

Fall is about to become even more fashionable, thanks to a new collaboration between Danielle Brooks and Universal Standard.

According to HuffPost, the Orange is the New Black star is taking her talents off screen to try her hand at clothing design, teaming up with size 10-28 fashion company, Universal Standard, to craft the brand’s Tria collection. Announced by Brooks on Instagram last week, the actor shared a sneak peak of some styles from her line, says HuffPost, modeling a merlot-hued sweater dress over a crisp white button-down shirt, which she paired with patent leather oxfords.

“Beyond excited about this collaboration with this amazing brand!” she wrote in the photo’s caption. “You’ll soon be able to shop this look and a few others. Can’t wait to show you more.”

Brooks’ designs are part the second installment of Universal Standard’s ongoing Tria collection, says HuffPost, which “prompts women to design three pieces that they always wished they had in their closet but could never find.” According to the brand, Brooks’ three-piece collection, which debuts in November, will hold a mirror to Universal Standard’s “established downtown, yet classic, aesthetic, and Danielle’s strong personal style.”

Sounds like everything we could ever hope for! Keep an eye out for Brooks’ collection here.