Vans teams up with Van Gogh Museum for new collaboration

If you though you could never own a Van Gogh, think again.

According to Glamour, footwear brand Vans is teaming up with the Van Gogh Museum to create a collection of apparel and shoes inspired by the artist’s famous works, all to make the masterpieces accessible to the masses.

“It’s our mission to make Van Gogh as accessible to people all over the world as we possibly can,” Van Gogh Museum director Axel Ruger told Glamour. “People from all over the world really love Van Gogh and want a piece of him, as it were. We’re always looking to find new ways [to] make his work [feel] relevant today.”

With the collection featuring 16 pieces that range in price from $40 to $140, Glamour reports that products from the Vans X Van Gogh Museum are “centered around four specific pieces from the artist’s canon—Skull, Sunflowers, Almond Blossom, Self-Portrait as a Painter, Old Vineyard with Peasant Woman—as well as letters he wrote his brother, Theo.”

Choosing pieces that offer a window into Van Gogh’s personal life and personal growth as an artist, Faye Fredericks of Vans’ global apparel design team told Glamour that every aspect of the the product seeks to communicate the notion of a masterpiece.

“”If you even look at the labels, we put brushstrokes on those—we really wanted to represent a masterpiece, so we paid attention to every little detail, and we were really critical about it,” she explained. “I don’t think anybody expected [the collaboration]. We always make sure to put our DNA in everything, but I think everybody was really surprised by this.”

Ready to shop the collection? Click here.

Advertisements